Ask for commuter passes and recommended tickets!

On Sunday morning, a black sedan pulled into a quiet road in Beverly Hills, drove not far away, and slowly stopped in front of a private clubhouse.

"This is it. Donadoni, who was driving, glanced at the door of the clubhouse and said to Giovanni Salvatore in the passenger seat, "Helen Herman is here." ”

Giovanni Salvatore nodded and unbuckled his seatbelts, "Let's go." ”

He got out of the car first, went to the door of the clubhouse, and after Donadoni exchanged a few words with the doorman of the clubhouse, he walked into the door of the clubhouse with him.

"The Milan headquarters has been decided?" Donadoni asked.

"It's decided. Giovanni Salvatore did not hide it either, and said directly, "The Three Hundred Spartans was released in Italy on Thursday, and Mr. Giorgio Armani watched the film and then called the board and he asked Matthew Horner. ”

Donadoni led the way, saying as he walked, "Judging from the reactions of the past two days, if Matthew Horner becomes the spokesperson, it should be more conducive to our promotion." ”

Giovanni Salvatore nodded, "The Milan headquarters is interested in contacting the copyright owner to sign Matthew Horner as soon as possible to launch the Armanisbada commemorative model in North America and Europe before the release of "The Three Hundred Warriors of Sparta". ”

"Great idea!" Donadoni clapped his palm, "better hurry." ”

He slowed down a little and said, "Judging from the North American box office situation in the first two days, "Spartan 300 Warriors" will be the global hit of Hollywood movies this year, and Matthew Horner's Leonida style is very likely to become a classic in film history." ”

This is also Giovanni Salvatore's point of view, "In that case, Matthew Horner wants popular acceptance, and style and style. ”

"Hmm. Donadoni first responded, then reminded, "Matthew Horner's style is not a problem. Let's not forget, he is also the face of Mercedes-Benz and Rolex, and has never endorsed other low-level products. ”

Giovanni Salvatore knows this, which is one of the reasons why Armani will circle Matthew Horner as a candidate for endorsement.

Choosing a popular and stylish star is originally Armani's established strategy, after all, this is Armani's underwear endorsement, and if the effect is excellent in the future, it will also involve men's ready-to-wear, not Armani's haute couture.

Haute Couture does not need endorsements.

For Matthew Horner's popular influence, Giovanni Salvatore has enough awareness from "The Three Hundred Warriors of Sparta", and this film received $38.5 million and $34.6 million respectively in two days of release, doesn't it explain the problem?

Donadoni said at this time, ""The Three Hundred Warriors of Sparta" only took two days, and the North American box office reached 73.1 million US dollars, which will surely become the first R-rated film in North America to grossing over 100 million in the first week. ”

Giovanni Salvatore thought for a moment and said, "Mr. Giorgio Armani gave Matthew Horner a comment. ”

"Oh?" Donadoni was interested, Giorgio Armani basically didn't care much about the company's affairs, and it was not easy for him to open his mouth to evaluate, he couldn't help but ask curiously, "What did Mr. Giorgio Armani say?"

"Matthew Horner is amazing. Giovanni Salvatore later explained, "This is what Mr. Giorgio Armani said after looking at Matthew Horner's resume. ”

Donadoni nodded and didn't say anything more, with Giorgio Armani giving such an assessment, Matthew Horner must have something extraordinary.

The two soon came to a small building, where a waiter was waiting in front of the door and led them into a reception room.

Matthew and Helen Herrmann arrived five minutes before Giovanni Salvatore, and after the two sides met, Donadoni acted as an introducer.

After a brief pleasantries, the two sides went straight to the point.

Matthew glanced at Giovanni Salvatore and knew that he was the one who dominated Armani's side.

Giovanni Salvatore met Matthew for the first time, and he felt that he was just like the one on the poster, tall, resolute, wild and mature, full of masculine charm that belongs exclusively to men.

Perhaps there was a preconceived notion that he saw it at first glance and thought that the Hollywood star was a perfect fit for Armani's brand positioning.

Of course, if he thinks so in his head, he won't say it directly.

Giovanni Salvatore smiled and said, "Mr. Horner, you must already know that Armani has the intention of inviting you to be the face of the brand. ”

For the sake of later negotiations, he was only talking about intentions, not decisions.

"It's an honor. Matthew politely said politely, and said with the same smile, "Armani is a high-end brand that I like very much, if you have noticed, all the dresses I have worn on the red carpet in recent years are from Armani." ”

Having said this, his eyes unconsciously drifted over Helen Herman next to him, and he also understood why Helen Herman suggested that all his red carpet dresses should be worn Armani since he entered the front line.

Armani's endorsement contract, Helen Herman has obviously been planning for a long time.

"The main reason for this meeting is that there are some situations that I must declare in advance. Giovanni Salvatore looked quite gentlemanly, "Armani is a world-renowned brand, every business cooperation, advocates mutual benefit, we have the intention of cooperation with Mr. Horner, and it is a long-term win-win cooperation." ”

Matthew knew he wasn't finished, and he didn't interject.

Giovanni Salvatore's voice was calm and extremely confident, "In order to be able to cooperate for a long time, we hope that you can maintain your current figure for a long time, at least no major changes, if you are engaged or married, please inform Armani in advance, and when you appear in public, the clothes on your body should also be Armani......"

These preconditions are not excessive, in fact, they are similar to the terms set by Mercedes-Benz and Rolex, and Matthew listened to them and knew that if he did not agree to them, there would be no need for formal negotiations between the two parties.

Matthew exchanged a look with Helen Herman and said, "Yes." ”

Giovanni Salvatore smiled and stood up, "Hopefully, our next negotiations will have the desired result." ”

Matthew didn't expect the meeting to be so short, and he also stood up and said, "I hope so, too." ”

Giovanni Salvatore shook hands with Helen Herman first, then with Matthew, and without any more nonsense, he just said goodbye and left.

When the two men walked out of the reception room, Matthew saw the door closed, and said to Helen Herman, "That's what I asked us to come out for." ”

Helen Herman seemed to feel normal, saying, "It's better than wasting time in negotiations." ”

Matthew shrugged, "Time is money." He muttered to himself and asked, "Helen, how much do you think Armani can give me endorsement fees?"

"It won't be high. Helen Herman apparently knows enough that "for the time being, it's just a panty endorsement, up to $5 million." ”

She sat back on the couch, "Winning the panty endorsement is just our first step, and the next step is to fight for Armani's men's ready-to-wear endorsement." ”

Matthew took two steps back and forth and said, "I hope it goes as smoothly as a Mercedes." ”

Helen Herman was silent for a moment, then said, "Take your time, we still have a lot of brand endorsements to fight for." ”

It's true, like Tom Cruise and George Clooney, who are almost all surrounded by high-end goods that they endorse.

Compared to them, Matthew thought he was far behind.

"That's right, Matthew. Helen Herman suddenly remembered yesterday, "What's going on with Universal Pictures and Fast and Furious?"

"I just thought the set was going off track. Matthew can only talk nonsense, "If you think about it differently, maybe you can make a brand series." ”

Helen Herman frowned, "Are you sure?"

Matthew shook his head, "How can such a thing be completely certain. I said hello to David Ellison, and he was interested in the two of us trying to see if we could buy the rights from Universal Pictures. ”

"It's hard to estimate. Helen Herman told the truth, "The six major companies sell the rights to their films alone, and they don't necessarily meet two or three times a year. ”

This is also where Matthew finds it difficult, the six major companies have not sold the copyright of the film individually, but the number of times is too small, and the price is too high.

"If you can't do it, impress them with the price. "Matthew can't find any other good way," let David Ellison come forward, if "The Three Hundred Warriors of Sparta" can be a big seller this time, it is estimated that he will have more funds in his hands. ”

Helen Herman nodded, "I'll also ask someone to see what the intentions are within Universal." ”

"One more thing. She added, "Oprah's appearance has been confirmed, and you will be invited to Chicago in the next week to participate in Oprah's talk show." ”

Matthew nodded, originally he wanted to participate in the Oprah talk show before the release of "The Three Hundred Warriors of Sparta", but Oprah's schedule was staggered, so he simply negotiated after the release of the film as part of the post-film promotion.

As soon as she finished speaking, the mobile phone rang, Matthew took it out and took a look, and found that it was the domineering Leonidas King Nebora in Los Angeles who called, and quickly pressed the answer button, and after listening to a few words, he didn't know what to say.

In less than half a minute, Matthew hung up the phone and said to Helen Herman, "You go back and contact Elena and Wilson, something is wrong with the Spartan warriors on the streets of Los Angeles." ”

"What's wrong?" asked Helen Herman with concern.

"There was a thief who had stolen something in the Beverly Mall and ran into Neborah. Matthew explained, "Nebora was wearing my outfit from the filming crew, and he smashed the thief down with his shield, now at the Beverly Police Department. Elena sent two of TMZ's paparazzi to follow them all the time, and they all took pictures. ”

Helen Herman understood what Matthew meant, "I'm going to call Lawyer Wilson and tell him to go to the police station, and it should be fine." Elena ...... over there," she groaned slightly, "This is good promotional material, I see if I can let her press it, the box office of the film in the first week is not a problem, and if it is released tomorrow, it will also be conducive to the publicity and hype on weekdays." ”