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After the award ceremony, there was a discussion about the Oscars in the media, and the Oscar winners were naturally the focus of attention, even those who did not win the Oscars were also trying to rub the final heat of the Oscars, such as so-and-so should win the award, and the loss of the Oscars was due to other reasons, not a matter of strength.

The more fancy and tragic it is, the easier it is to arouse people's sympathy, and the public always sympathizes with the weak, and this will not change easily.

For example, "Pirates of the Caribbean" returned empty-handed, and there are many media outlets, which are actually Disney Studios' PR advertorials, for the disc and rental market, as well as the sequel that is still being planned.

In the same way, the so-called several wronged blockbusters in the history of the Oscars, there are indeed media shouting grievances to attract attention, but more of them are just filmmakers taking advantage of the last wave of Oscar hype.

And in the midst of a blast of news about Oscar winners and disappointeds, the lace news of Matthew and Scarlett Johansson also went viral.

"Matthew Horner and Scarlett Johansson left the 'Oscar Night' party to open a room at another hotel. ”

"Two newly popular movie stars are disheveled, Matthew Horner holds hands with Scarlett Johansson and leaves ......"

There are many similar stories, and the reason why they attract attention is supported by countless photos.

From the disheveled clothes when the two of them left the "Oscar Night" party, to going to another nearby hotel to open a room, to leaving the hotel early in the morning for a kiss, all of them were photographed and put on tabloids and some entertainment websites on the Internet.

In the final news hype of the Oscars, Matthew managed to capture a lot of entertainment news pages.

In addition, Helen Herman quickly got in touch with Scarlett Johansson's agent, and after the two sides met and talked, they hit it off, and then brought in the publicity and public relations heads of the two crews of "Dawn of the Living Dead" and "Escape from Clone Island", which is very conducive to expanding the popularity of the film, and it does not require much investment.

Naturally, several parties joined forces to hype up the scandal between Matthew and Scarlett Johansson on Oscar night, and some people even described how the two hooked up at the Oscars, how they kissed wildly at the "Oscar Night" party, and Scarlett Johansson's shouts when they finally opened the room together made the entire hotel uneasy, etc.

Once entertainment news becomes a hot topic, countless media will follow up to get a piece of the pie, Matthew and Scarlett Johansson's names are frequently mentioned, and even "Dawn of the Living Dead" and "Escape from Clone Island" have been repeatedly mentioned by the media.

The Oscar fever gradually dissipated, Matthew flew to New York and Boston to continue filming "National Treasure", and his lace scandal with Scarlett Johansson continued to ferment under the impetus of several forces behind him.

As for Matthew and Scarlett Johansson, the two parties have long been unified, and they are still the old way, neither admitting nor denying it.

This hype is dominated by the breaking news section of the TMZ website that Yelena Boyard is in charge of, and new photos are released every day, and the scale is getting bigger and bigger, from holding hands to kissing to more intimate actions, which is bound to keep this lace scandal hot for a while.

Even the filming of "National Treasure" joined in, Anderson Martinez flew back to Los Angeles from New York to find Helen Herman for a detailed conversation, and some media outlets under Walt Disney also began to hype up a wide range of high-intensity.

The scandals are time-sensitive, and a week later, the popularity has decreased significantly, and at this time, it is getting closer and closer to the release of "Dawn of the Living Dead", and the blockbuster news broke out on the TMZ website, and the surveillance video appeared on the website's breaking news section, which instantly pushed the gradually cooling heat to the eruption of a volcano.

In just two days, the video on TMZ's website received nearly a million views!

Although there is nothing substantial in the video, anyone can tell what the two are doing by the footage, and they can also identify it as Matthew and Scarlett Johansson.

Subsequently, the video of the website interviewing two security guards was also released, and the two security guards swore that Matthew Horner and Scarlett Johansson did indescribable things in the elevator!

There was also a person who attended the "Oscar Night" party broke the news, "Matthew Horner and Scarlett Johansson kissed no one at the party, they didn't seem to care what others thought, and finally they left the party in a hurry, everyone knew what they were going to do." ”

Although Matthew and Scarlett Johansson remained silent and did not respond, there is a video as evidence, and everyone in the United States who pays a little attention to entertainment news basically knows that on Oscar night, a crazy man and woman can't stand it in the elevator.

Throughout early March, Matthew and Scarlett Johansson were definitely the most talked-about figures in the nation, almost overshadowing Sean Penn and Charlize Theron, the new Academy Award for Best Actor and Actress.

Of course, criticism is not without it, for example, many respected people have publicly criticized Matthew and Scarlett Johansson, as public figures, but have low moral standards, and Hollywood companies should abandon them and not use them as actors for their films......

There are many similar remarks, but neither Matthew nor Scarlett Johansson, nor Scarlett Johansson, cares about it, and doesn't even bother to respond.

As Matthew had learned before, no one ever expected Hollywood stars to be moral exemplars.

The most important thing is that he and Scarlett Johansson, one is unmarried, the other is unmarried, and there is no love partner, there is not much to blame at all, which at most becomes black material for the two.

But who cares about this kind of black material in Hollywood? Which Hollywood star doesn't have a mountain of similar black material?

As for letting Hollywood companies ban them, it was a complete joke, and the news quickly spread throughout the United States, even flying to Europe across the Atlantic, and the driving force behind it was naturally big Hollywood companies like Universal Pictures and Disney Studios.

Because this really makes the movie starring Matthew attract much attention, even Scarlett Johansson is no exception.

Among the most anticipated films released in March and April announced by many institutions, "Dawn of the Living Dead" surpassed "Kill Bill 2" released in mid-April and jumped to the first place!

At the same time, Ma Xiu's "National Treasure" has also become the second most watched film in this year's holiday file, second only to Pixar's animated masterpiece "The Incredibles".

Hyping actors to increase the exposure and attractiveness of the movie is one of the most common publicity methods in Hollywood.

Matthew is also fully cooperating with the hype, keeping in mind Helen Herman's advice and not answering a word no matter how the reporter asks.

The filming of "National Treasure" went much more smoothly than planned, and some scenes were different from the original plan, so it was very difficult to shoot on location, especially in the attractions with a lot of tourists.

As a result, there were fewer scenes on location and more scenes shot in the studio.

After filming the location scenes, Matthew also temporarily left the crew of "National Treasure" to cheer for the upcoming "Dawn of the Living Dead" and participate in a series of promotional activities.

However, on any occasion, he avoids talking about Scarlett Johansson, opening his mouth and closing his mouth all about "Dawn of the Living Dead".

For the sake of publicity, Matthew also used his relatively bad writing to write a realistic version of "Zombie Wars" similar to "Zombie Survival Guide" on his personal blog.

Then, the blog was widely forwarded by his fans, although Matthew's writing is very ordinary, but in the eyes of fans, everything about the star he likes is good, even if there is another female star in the elevator room, that is what the female star owes.

Such a large-scale hype cannot cause all attention, and it will naturally have negative effects.

For example, some fans of Scarlett Johansson were dissatisfied with Matthew and ran to Matthew's blog to scold, and Matthew's fans not only defended their own positions, but also ran to Scarlett Johansson's blog to fight back.

The two fans scolded directly on the Internet, Matthew's fans scolded Scarlett Johansson for being shameless and indiscriminately hooking up with people, and Scarlett Johansson's fans scolded Matthew for being an irresponsible scumbag.

Fortunately, today's social networks are not as developed as they will be in the future, and scolding is limited to a small area of the Internet.

Due to a series of topics around Matthew, some market forecasters have quietly raised their forecasts for the first-week box office of "Dawn of the Living Dead", with most of them previously believing that the film's first-weekend box office would be $16 million, and the latest estimate has risen to $25 million.

Even, many film production companies re-examine Matthew, such a young star with topicality and hot spots, does it meet the needs of their own companies?

Hollywood is a business circle after all, as long as it can bring high returns, it is the most distinguished guest of each company.

"'National Treasure' will be filmed by the end of April at the latest......"

Inside the office, Helen Herman solemnly said to Matthew, "Now it's time to think about your next job." ”

Matthew asked, "You have the right goals." ”

Helen Herman didn't answer him, and said to herself, "Looking at it now, "Dawn of the Living Dead's North American box office return is not a big problem, so we can continue to move forward as planned, and you continue to play modern types of action roles." ”

She looked at Matthew and said, "I got the exact news, Summit Entertainment is preparing a project about killers, a shootout action movie!"