In fact, the problem of men's clothing is not as miserable as Xu Rui said.

It is no longer the eighties and nineties, and after entering the two millennia, China's economy has developed rapidly. Men are also starting to get in touch with pop culture, like tech electronics, like hairstyles, and like sneakers.

Hang Yu didn't wear sneakers when he was in junior high school, but after he reached high school, he also fell into an obsession with sneakers. At that time, almost all the boys in the class wore sneakers, and a pair of sneakers was their capital to show off.

The economic conditions are a little better, and there are also requirements for clothes, pants and belts.

After Xu Rui's bitter hype, the eyes of the majority of male customers really focused on Jiangnan Mall. The price of men's clothing is reduced by 20%, in fact, it is a collective 20% discount, and 80% off is nothing in Jiangnan Mall.

The key lies in Xu Rui's description method, first of all, he only gives discounts to men's clothing, and secondly, what he said is not a discount, but a 20% price reduction for men's clothing. A 20% discount seems too stingy, and a 20% reduction seems to be very good.

The sales of men's clothing in Jiangnan Mall increased rapidly, from more than ten percentage points at the beginning, to twenty or thirty percentage points, and reached more than sixty percentage points after half a month of hype, and the sales volume increased by 67% at the peak.

The sales of women's clothing fell by less than 10%, the sales of cats mobile phones rebounded by a little more than 20%, the sales of home appliances fell by a little more than 48%, and the sales of other product categories increased by less than 3% on average.

According to comprehensive statistics, the total sales of Jiangnan Mall increased by 14.53%, and the planning was successful.

"I didn't expect the sales of men's clothing to increase so much, and it seems that we are on the right side to go this route. Xu Tingtai took a report and said to Xu Rui happily, as if he had found another way to make money.

"After spending so much money on promotion, it's no wonder that sales don't rise, and the planning is not very good. Xu Rui said lightly.

"Our initial purpose was to bypass Suning's blockade, and the goal was achieved, and we also increased sales, which I think is okay. It's Singles' Day again, and it's a better plan than any promotion. Xu Tingtai said.

Singles' Day has been made a brand by Jiangyan Company, and the festival has not yet arrived, the headquarters has launched a series of plans, and the Internet warm-up is very popular, and countless netizens are waiting for the carnival.

At this time, Ali also joined the carnival, and Suning did not, so this wave it was destined to be covered up. Although Suning has won in the field of home appliances, on the whole, it is still not the opponent of Jiangnan Mall.

"When it comes to Singles' Day, there are people who are more anxious than us. Xu Rui said.

Xu Rui's computer screen was playing Ali's press conference held yesterday, and President President Ma himself spoke: I don't think men need to pay too much attention to appearance, like I dress casually.

The content of President Ma's speech was diametrically opposed to Xu Rui's previous speech.

"What's the use of a man buying so many clothes? I've been wearing a suit for years, and I don't care about other people's eyes. Men should focus on their careers and their families, and they should make their wives and children live better when they make money. Let your wife dress up beautifully, so that you can look comfortable and the family will be harmonious. President Ma said.

After listening to President President Ma's speech, men were silent and women wept.

"A man, if he pursues the outside all day long, then he must have a problem. President President Ma said solemnly: "Because normal men are focused on career and work, men who like to dress up show that they are more attentive." Why am I where I am today? Because I never put my clothes in the front row, not even in the middle row, and clothes are just shelter for me. ”

The female users nodded after listening and felt that what President President Ma said was very reasonable.

Seeing that the female audience was very happy with this, Jack Ma raised his hand and said: "I have decided to start today, and all women's clothing on Taobao will be reduced by 30% to benefit the majority of female compatriots." ”

Bang bang ... A thunderous round of applause rang out.

Seeing a hint of a presidential smile on the corner of Jackma's mouth, Xu Rui turned off the video directly, turned around and said to Xu Tingtai: "Look at it, it's clear that you are fighting in the ring with us, in order to please female customers, there is no lower limit, no discipline!"

Xu Tingtai's face was not very good-looking, and said: "If he says this, I don't know if our men's clothing sales will decline." And all the women on Taobao have reduced their prices by 30%, which will rob our female customers. ”

Xu Rui thought about it and said, "If we also reduce the price of women's clothing, it will be tantamount to slapping ourselves in the face." And the price with Ali is no different from the price with Suning, which is not what I want. ”

Xu Tingtai analyzed: "It is said that the price will be reduced by three percent, I estimate that it is still the same old-fashioned, first increase the price and then discount, the actual price will not be very different from us." We can take advantage of the trend on Singles' Day, and after Singles' Day, we can see the price level of Taobao rise back. Ma Yun's hype this time just picked up our topic, in fact, Jiangnan Mall can also benefit. ”

Xu Rui nodded and said, "Do as you say." ”

Excessive hype is not good for the image, so Shuangxu has no intention of fighting with Ali.

There is no need for them to scold each other, I believe that netizens will argue for a while, this is a kind of concern.

Since President President Ma opened Jiangnan Mall on the whole network, Taobao's women's clothing sales have begun to increase, while Jiangnan Mall's women's clothing sales have dropped a lot. Fortunately, this period of time is not long, and after the arrival of Double 11, a seven-percent discount is nothing.

All the products of Jiangyan Group, two business platforms, game companies, mobile phone companies, etc., have started carnival activities, six and five folds are very ordinary, one fold and two folds are available, and all kinds of limited-time props in the game are sent.

"What the hell is a single!" Qiu Xueling is already in college, and he especially likes to play the two competitive games CF and Valkyrie.

As soon as he logged in to the game today, he found a bunch of people holding a golden stick in their hands - a real single! This is a cross-server in order to cooperate with Double 11, specially designed festival limited edition weapons, and a three-day time limit will be given for activities.

Inside the CF is two short sticks, while inside the Valkyrie is a long stick.

After Qiu Xueling tried it, he found that the weapon of the single was very powerful, and the heavy knife was rumored.

"There's no way to play this game, the knife room is full of singles. "Players can't help but complain because there aren't many people who can afford weapons at this time, and most of them use daggers.

Most players are willing to do an event to claim this weapon and play with it.

This weapon is just for everyone's entertainment, and the appearance is not very good. Because there are only three days, there is no need to worry about affecting the image of the game, but it will increase the online rate in a short time.

In addition to the cross-server company, several other subsidiaries have also launched special events.

For example, the cats company, in addition to giving mobile phones a discount and sending headphones, also cooperated with the entertainment company to launch a healing cat love short film. The short film was played on Weibo video, and the click rate was quite high, which made many cat lovers cute.

For example, the marriage company launched the Double 11 single-off activity.