(Thirteen New Year's greetings to everyone!New Year's luck!New Year's fortune!)

As shown in the pre-sale, "Iron Man" got off to a good start for the summer of 2008, earning $35.6 million from 4,105 theaters in North America on the first day of release, and industry insiders have raised the box office expectations for "Iron Man" in the first weekend from a conservative $80 million to $100 million.

As a result, Marvel Studios' top superhero action movie did not disappoint, grossing $110 million in its opening weekend, leaving behind this year's relatively sluggish spring season in one fell swoop.

It can be said that this year's summer vacation in North America ushered in an explosive start.

As an investor, Matthew likes to see the situation now.

Iron Man, whether it is his appearance in the movie or his appearance in the market, is arrogant enough, dashing, and has a superior IQ.

A woman is like a worn garment, and she wakes up in the morning and stays in bed, but she can never remember her name; the government's Outstanding Contribution Award is a handy item that can be given to passers-by; and the weapon, which is an invincible high-tech iron armor that can easily be handled in a cave and no one else can do it in a lifetime.

Finally, it brought super high North American first-weekend box office revenues.

After the victory, "Iron Man" jumped into the "Hollywood box office temple", leaving its own figure under the title of the tenth best opening box office in North American history, and Paramount Pictures also ushered in the best opening in the history of its action film distribution.

However, it is Marvel Comics that is most satisfied with this achievement

Marvel Comics desperately needed such a victory to boost morale and show their strength, and they have been looking to expand their footprint in the film industry, especially after the reorganization, eager to have more control over the films they produce and invest in.

The glorious "Spider-Man" was produced and published by Sony Columbia, and "X-Men" and "Fantastic Four" were produced and distributed by Twentieth Century Fox, which is not very closely related to Marvel itself.

"Explosive start! This is the most wonderful thing that the restructured Marvel Company is looking forward to. Kevin Feige, CEO of Marvel Studios, said when he called Matthew, "It turns out that the Marvel brand is loved by the audience, and they know that Marvel represents the summer season, the action movie that family audiences love to watch." ”

When a movie is entertaining and ultimately fulfills that expectation, the audience brings their kids to watch it, and everyone comes to watch it.

"Robert Downey Jr. is the kind of good actor that everyone recognizes. His acting genius, once combined with Marvel's comic book characters, would have grossed as it is today. When Matthew was interviewed by reporters, he was naturally full of praise, "Downey is not the kind of inflated superhero that has been stereotyped in the past, he makes everyone feel that they can be approached." ”

The success of the box office in the first week of "Iron Man" also made Robert Downey Jr. completely turn over.

Robert Downey Jr.'s last film, last year's gamble "Lucky Player," grossed a measly $2.7 million in its opening weekend, bringing the total to $6 million in North America.

An era that belongs to Robert Downey Jr. also kicked off.

Matthew is also sure that his $40 million investment is about to harvest the season.

Of course, he won't be satisfied with this, and like everyone else, he wants more, so he got the Avengers plan for the next project list from Marvel Studios.

Marvel Studios acted very fast, and after the box office of "Iron Man" was released on the first day, it immediately decided to make the next few films, "Ant-Man" and "Doctor Adventure" were temporarily shelved by Marvel, and after "The Incredible Hulk", Marvel Studios first filmed and produced "Iron Man 2" to consolidate the market recognition it had just gained and establish a greater advantage.

Then, after filming Thor and Captain America, with characters like Black Widow and Hawkeye interspersed properly, if all goes well, the Avengers will make its debut after Captain America.

According to the agreement with Marvel Comics, Matthew can choose to invest in these films, but after a general look at the project book provided by Marvel Studios, he excluded "Thor".

He remembers very well that the Avengers are formed with Iron Man and Captain America as the core, and the film production companies are very practical guys, and the decisions they make will inevitably be affected by the income of the film, and he doesn't know what the specific box office of each Marvel superhero movie is, and choosing the films of the two core characters to invest in is undoubtedly the safest way.

Therefore, in the first phase of the Marvel Universe, Matthew will abandon "Thor" and invest in "Iron Man 2", "Captain America" and "The Avengers".

This aspect of the matter will soon be discussed in detail between Helen Herman and Marvel.

Marvel Studios has put "Iron Man 2" on the agenda, but it is still facing the dilemma of insufficient funds, although "Iron Man" is a big hit, but it takes time to collect money at the box office, and the more important peripheral income also needs time to accumulate.

For the sake of the future, Marvel Studios has almost frantically invested in publicity funds to continue to build momentum for "Iron Man".

"The birth of "Iron Man" has subverted our common understanding of comic book heroes. Before Tony Stark, no mainstream comic book hero had such a high-profile personality. Including Superman's Clark Kent, Batman's Bruce Wayne, Spider-Man's Peter Parker, etc., all have two identities of 'hero' and 'ordinary person', and do everything possible to cover them up. ”

But Tony Stark is the opposite, as an ordinary person, he is a genius, a rich man, a darling of the spotlight, and he is not shy about the identity of 'Iron Man', and the 'I. am.' at the press conference at the end of the film is a high-profile announcement of the blatant birth of superheroes. ”

"The setting of Iron Man is very much in line with some of the qualities and needs of our time. Cool, golden, and exposed, for a considerable part of the younger generation of fans, such an image is undoubtedly more attractive than those cautious and sneaky superheroes. ”

"At the same time, we can also see that there is another level of effort in Iron Man. Compared with Superman's talent, Spider-Man's special abilities, and Batman's technology team, the rise of Iron Man comes more from Tony Stark's genius and hard work. From the birth of the Iron Armor to the gradual correction and improvement, it is completely Tony's personal hand. ”

"The release of this "Iron Man" brought not only an alternative superhero, but also brought a new situation to Robert Downey Jr. and Marvel Comics. ”

"In a sense, Tony Stark is also a shadow of Robert Downey Jr. Downey became famous early, but drugs, guns, and imprisonment consumed a lot of his good times, but fortunately, he met Matthew Horner, was recommended by him to the "Iron Man" crew, and took the opportunity of Tony Stark to return to people's vision with a new positive image. ”

"Iron Man is both Downey's redemption and a milestone for Marvel. It is not difficult for those who have watched the film to find that Marvel has a series of plans, and the successful business of "Iron Man" means that Marvel Comics has opened a new situation, and it is foreseeable that from now until a long time in the future, the big screen will usher in a big era of Marvel superheroes. ”

In Burbank, in the office of the Warner Building, Kevin Tsuhara, president of Warner Bros. Films, finished reading the relevant report in the newspaper and put down the newspaper in his hand, with a very serious look on his face.

"Charles ......," he looked at Charles Rowan sitting across the desk, "you're sure Marvel is going to bring the Avengers to the big screen." ”

"100 percent sure. Charles Rowan replied.

Kevin Tsuhara stood up, walked around the office twice, and asked, "What about our Justice League?"

Charles Rowan immediately said, "Still in the making, DC is one step behind Marvel." ”

"It doesn't matter if you're behind. Kevin Tsohara cocked up his finger and shook it, "The important thing is to catch up and surpass Marvel again." ”

DC superhero movies have always been more than one position ahead of Marvel superhero movies.

Charles Rowan reminded that "Iron Man has been a success, and with the current momentum, the final box office in North America must be above $300 million." ”

Kevin Tsuhara nodded lightly and continued, "I'm afraid it's more than $300 million." ”

"Now the audience is very much looking forward to the appearance of other Marvel superheroes. Charles Rowan stated the fact that "people who have read the comics in particular would love to see superheroes come together as a team to fight." ”

He reminded again, "Kevin, we have to speed up! ”

"I know. "Kevin Tsohara is still on the move," the company's board of directors focused on this yesterday, agreeing with our proposed Justice League plan and allocating enough funds to make the film. ”

Charles Rowan slapped his palm lightly, "That's great!" He also stood up, "Now we're only one step slower than Marvel, as long as we speed up, it won't be a problem to catch up." And the name of the Justice League is even louder, and the justice triumvirate composed of Superman, Batman and Wonder Woman is much more influential than second-tier heroes like Iron Man. ”

Kevin Tsohara solemnly said, "The first "Green Lantern Army" is the key, and only if the first step is successful, the subsequent plans can continue. He looked at Charles Rowan, "The review committee has cleared the bank, and the start-up funds will be available soon." Charles, you're going to have to take control of the Green Lantern Corps, and the success or failure of this project is very important to us. ”

"I understand. Charles Rowan suddenly laughed, "So, I'm going to invite Matthew Horner to play the leading role." ”

Hearing this name, Kevin Tsuhara felt a sense of relief, and still wondered, "Didn't he reject Marvel and don't like to play a comic book hero?"

Charles Rowan explained, "That's because Marvel's salary is too low, and we have a big contract for him......"