Chapter 283: It's all going out

The smooth development of YY Live Island Country Branch has made Meituan and Tudou also want to go abroad.

The veteran of the group buying in the previous life is Groupon in the United States, which was founded in November 2008. This website is based on netizen group buying as a selling point. Its uniqueness lies in the fact that only one discount product is pushed every day, each person is limited to one shot per day, the discount product must be a service type, the service is regional, and the scale of the offline sales team is far greater than that of the online team.

Later, Meituan, Nuomi, Handle, and Manza.com, which were established in the Celestial Empire, were all created in imitation of Groupon to a certain extent.

Groupon has a feature, that is, after netizens log in to the website, they do not need to look for the information they want to find in the dazzling products, and only one product is provided on the homepage of the entire website, which is simple and clear, avoiding netizens from spending a lot of time browsing irrelevant pages. Because the merchants in advance have gone through a certain program screening, it also saves a lot of time for netizens to compare, so that whether it is simple and clear to decide whether to consume or not.

Jiang Hui feels that this method is very suitable for Meituan's initial overseas expansion, which can effectively reduce the initial manpower investment. If it were to cast a wide net to attract merchants to settle in, as in the Celestial Empire, the cost would be high. You must know that the per capita salary of the island country is now several times that of the Celestial Empire, and Meituan at this stage cannot afford such a large number of foreign ground promoters.

YouTube, the leader of video-sharing sites in the previous life, was only founded in February 2005. However, although it was founded late, it was sold to Google for $1.65 billion at the end of 2006, and the valuation increase is really amazing.

There is a characteristic of the Internet industry, if there are two companies with the same company, even if all the business conditions are the same, then company A is valued at one billion yuan in the mainland, and company B is in the United States, then the valuation of company B is at least twice that of company A, and it may even be five times ten times worse.

With this in mind, it is necessary for Jianghui to increase its efforts to expand its international business, such as Meituan, Tudou, Intranet and YY Live, which Jianghui intends to list as soon as possible in the future. So after Zhou Benqiang and Fang Dawen expressed their idea of entering the international market, Jiang Hui immediately agreed.

"Your website is different from YY Live, I think your first stop to enter the international market should be in the United States, and if you get the American market, we have a Celestial Empire market, so you don't have to be afraid of other imitators," Jiang Hui said to Zhou Benqiang and Fang Dawen.

In order to set the direction for Meituan and Tudou to enter the international market, Jiang Hui specially called Zhou Benqiang and Fang Dawen over for a small-scale meeting.

"Jiang Dong, although the U.S. market is very important, if we go directly to the U.S. to develop the market, the cost will be very high, but the island country is close to each other, and the food culture is more prominent, which is also quite suitable for the style of Meituan," Zhou Benqiang said.

"The island country lacks an Internet start-up culture, and there will be no local rivals if you enter slowly, but the American market is different, and the people in Silicon Valley are likely to build a similar website when they see that Meituan and Tudou are developing so well, and then we will be passive," Jiang Hui said.

"It's a fact that there are no similar websites in Silicon Valley now, probably because they look down on the Internet in the Celestial Empire and don't focus on us, and when they react, we are passive," Fang said.

"It makes sense for you to say that, so let's enter the U.S. market first," Mr. Zhou said.

"My idea is the same as that of Jiang Dong, the most important overseas market of Tudou is the US market, as long as it can achieve a leading position in the US market this year, the valuation of Tudou at the end of the year will be at least more than 2 billion yuan, or even higher," Fang Dawen said.

"Lao Fang is right, whether it is Meituan or Tudou, as long as there is a good performance in the US market, the next financing can exceed 2 billion, and it is not impossible to raise 3 billion or 4 billion," Jiang Hui said.

"Since the company's next focus is on the U.S. market, Mr. Jiang, I'm going to go to the U.S. for a period of time and strive to get the website officially launched in the U.S. in mid-August," Zhou said.

"Well, you can get in touch with Facebook, their website now has a lot of college students in the United States, Tudou and Meituan are both popular sites for young people, and advertising on their website should have a good effect," Jiang said.

"Okay, I'll visit Zach, I'll go back and make a promotion plan as soon as I go back and confirm it for you before I go to the United States," Zhou Benqiang said.

"Well, you can discuss with Mr. Fang and work out a promotion plan together. Fathers and sons, brothers in fights, we must give full play to the advantages of the group's charge, and several companies complement each other and grow together," Jiang Hui said.

"Dong Jiang, I have a classmate in Silicon Valley, and when we were chatting some time ago, he seemed to have plans to change jobs, and I wanted to poach him into our company and let him preside over the business of the American branch," Fang Dawen said.

"You go back and send me his resume to read, and then ask him to draw up a development plan for Tudou in the United States, and I will take a look at it, and if there is no problem, he will preside over the work of Tudou's American branch," Jiang Hui said.

"Okay, if necessary, I can ask him to have a video interview with you," Fang Dawen said.

"No, I trust your vision," Jiang Hui said.

Looking at the resume and development plan, it's just that Jiang Hui wants to know about Fang Dawen's classmate. In the spirit of not using suspicious people and employing people, Fang Dawen rarely took the initiative to recommend his classmates, indicating that this person's level should not be much worse. Besides, graduating from Kyoto University, studying in the United States, and then working in Silicon Valley already speaks to his abilities to some extent.

"Jiang Dong, IDG also has a certain influence in Silicon Valley, the first step in the internationalization of YY live broadcast is to cooperate with the island country of Yahu, should we Meituan consider to see if IDG is interested or has a recommended partner to develop the US market with us?

"Going to the pole is not a sale, we don't take the initiative to look for share cooperation, if there are other companies interested in the US branch of Meituan, they will naturally talk about it with conditions. In the early stage, we will only launch one or two products a day, but the discount margin of these products will be very huge. So what we need is to find high-quality merchants and products, and the demand for capital in the early stage will not be particularly large," Jiang Hui said.

"Okay, I understand," Zhou Benqiang said.

The intranet, YY Live, Tudou and Meituan have taken steps towards internationalization, allowing Guanghui Group to usher in a new climax of development.

(End of chapter)