Although Sanyo has not performed well in recent years, it is a world-renowned household appliance brand after all.

However, now that the Celestial Empire's largest private enterprise, the Celestial Empire's Glorious Group, has acquired Sanyo, the Celestial Empire's home appliance enterprises have suddenly sat on the wax.

Sanyo's poor performance in the Celestial Empire is nothing more than that the products are not down-to-earth enough, the price is not close to the people enough, and the propaganda is not in line with the national conditions of the Celestial Empire.

These are common problems of foreign-funded enterprises.

However, now that Sanyo has become a Celestial Empire enterprise, these common problems will not be eliminated immediately, at least they will be improved.

This improvement will make those enterprises in the country troublesome.

As an industry with relatively good development in China in recent years, a large number of outstanding enterprises have emerged.

With the rise of domestic brands such as Gree and Midea, Celestial Empire has become the world's largest producer and consumer of home appliances, of which the production of air conditioners and refrigerators accounts for 64% and 42% of the world's total, respectively. Europe, the United States, island countries and other countries in the home appliance industry in the dominant position is becoming weaker, it can be said that in the home appliance industry, domestic brands have truly achieved "let the world fall in love with the heavens".

With the development of the industry, the domestic home appliance parts and components have also been improved, laying the foundation for dominating the global market. Among them, Tianchao's rotary compressor production capacity accounts for 76.5% of the world's total, refrigerator compressor production capacity accounts for 53.7% of the world's total, and the four-way valve Sanhua Intelligent Control and DunAn Environment together monopolize more than 70% of the world's production capacity.

This situation was unimaginable a few decades ago, in order to import various compressors, the Celestial Empire during the reform and opening up period spent a lot of foreign exchange.

Now it can be said that it is 30 years in the east of the river and 30 years in the west of the river.

Compared with foreign manufacturers, domestic manufacturers have stronger bargaining power for the whole machine, mainly due to the control of channels, and the parts are relatively weak, so Gree, Midea and other absolute leaders with scale advantages firmly occupy the top of the value chain, Sanhua, DunAn and other parts leaders Although their position is firm, the growth space is relatively weaker than that of the whole machine.

Considering that after the financial crisis, the Celestial Empire will launch various activities such as home appliances going to the countryside to stimulate domestic demand, and the future of domestic home appliance enterprises is still worth looking forward to.

However, now domestic enterprises obviously do not have Jiang Hui's understanding, and when the subprime mortgage crisis is becoming more and more serious, they are worried when they hear the news of the after-sales service of the Guanghui Group.

……

Haier Electric.

"Everyone has read the news in the past few days, let's talk about how to deal with the situation after the acquisition of Sanyo by Korn Ferry Group."

After hearing the news of the acquisition of Sanyo by Korn Ferry Group, Haier's senior management immediately rushed to discuss the coping strategy with the senior personnel.

Among the domestic home appliance enterprises, the relationship between Haier and Sanyo is relatively close.

In the 90s, Haier worked as an OEM for Sanyo.

On October 27, 2006, Haier and Sanyo Co., Ltd. signed a contract in Tokyo to establish a joint venture, Haier Sanyo Co., Ltd.

Before this cooperation, in 2005, Haier ranked first in the world in terms of production and sales. After the cooperation, together with Sanyo's manufacturing capacity of 2.7 million refrigerators in island countries, Thailand and the world, it will become the world's largest refrigerator manufacturer.

The cooperation between the two companies has increased their competitiveness in the global refrigerator industry. After the cooperation, Sanyo's refrigerator manufacturing in the island country was transferred to Haier Group, and Haier Group's competitiveness in terms of cost, quality and efficiency could help Sanyo solve the problem of high manufacturing costs.

Sanyo's technologies such as large-capacity refrigerators and air-cooled refrigeration, as well as the ability to develop and design products for different markets around the world, will provide strong support for Haier's global expansion. Through joint ventures and cooperation, it has integrated global resources, which has played a positive role in promoting Haier Group's refrigerators to further expand the field of high-end products and improve the level of quality control.

It can be said that in the development process of Haier, there has always been the shadow of Sanyo.

According to the original history, in 2011, Haier will buy all of Sanyo's white power business.

Haier and Sanyo have such a close relationship, so they are naturally very concerned about Sanyo-related news.

"I think the sales department has to be prepared to fight a price war, Sanyo has always had a relatively high price before, after being acquired, whether it is to clear inventory or to boost confidence, it is likely to have a big move, and this big move is most likely to give consumers profits at the sales terminal, in exchange for an increase in sales. ”

"I think we have to pay attention to our advertising, as the largest Internet company in the Celestial Empire, Guanghui Group had no competition with us before, and now that Guanghui Group has acquired Sanyo, it is difficult to say whether it will stumble us in marketing channels. ”

"I think it would be good to send someone to contact the Korn Ferry Group. The Guanghui Group has never been involved in the home appliance industry, and the profit margin of the household appliances is relatively low, and it is not very consistent with the positioning of the Guanghui Group as a high-tech enterprise.

A group of executives are voicing their opinions.

……

At the same time.

Gree Electric.

"The purpose of convening this meeting today is to let everyone discuss whether the acquisition of Sanyo by Korn Ferry Group will have any impact on us. ”

"It's impossible to say that it won't have any impact, but don't worry about it. Although the quality of the products in the island country has been good, the price is two or three percent higher than ours, and consumers are the first to look at the price. ”

"I don't think necessarily, Korn Ferry Group is always good at creating miracles, we must not be careless, don't be suppressed by others in the field of air conditioning. ”

"The marketing department must pay close attention to the movements of Sanyo in major domestic joint ventures and distributors recently, and report it as soon as the other party has any actions. ”

……

Midea appliances.

"What do you think will happen after the acquisition of Sanyo by Korn Ferry Group?"

"It's hard to say, but for the Korn Radian Group, at least in the Celestial Empire, they have a lot of cards to play. ”

"What do you mean by that?"

"You see, for home appliances, word-of-mouth is a very important factor, and word-of-mouth is largely affected by advertising and advertorials in addition to the word-of-mouth of old users, and Guanghui Group has Guanghui Weibo, school intranet, Tudou and other major websites, no matter if people want to engage in soft text or hard broad, some are choices. And no matter how much people invest in advertising, it is just a left-handed change for a right-handed, and the cost is terrible. ”

"Are we going to follow the add-on ads as well?"

"It's not that I don't think about adding, but there is definitely no way to PK with the Radiance Group, so I can only improvise. ”

"You said that the people of the island country are really water, such a big company said that if it can't hold on, it can't hold on, and it can't live for a few years. ”

"There's no way, who made Boss Jiang rich and capricious!"

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