Others are reluctant to spend a lot of money, but Macken, for him now, money is just a number, a real number, as long as he can win two major prizes, it is not a problem to spend more.

Daniel spent a large check and hired Oscar CEO Bruce Davis as a public relations consultant, which is of course private and not public, and now in terms of buying people, he does not spare a lot of money, plus his status, there is no one who cannot be bought.

"Oscar votes are a bit complicated to calculate, for example, the "weighted scoring system" is more complicated, for example, there are 10 brackets for each vote, the first bracket is worth 10 points, the second bracket is 9 points, and now we have a "preference voting system." ”

Daniel continued: "This system is borrowed from the political elections in our country because it saves money. In most regions, for example, there are three candidates, and in the first round, two of them win, but neither of them gets more than 50 percent of the vote. So a few months later, they had to go through another round of elections to see who of the two would win. But voters may be tired of it and don't want to vote a second time, and elections are expensive. With preference order voting, instead of voting for one candidate (which means this one is my only choice), you vote for three candidates in your preferred order of choice, ranking the candidate you approve of the most first, second and third again. ”

"That's the basic meaning of preference voting," Davis said. The votes are counted and classified according to the number of votes received by the first candidate: this is the first vote received by the first candidate, this is the first vote received by the second candidate, and this is the first vote received by the third candidate. Oh, but this third candidate, he only got 100 votes, and it doesn't seem like a lot of people think he's the strongest candidate. As a result, the votes he received will be redistributed to the top two candidates who received the most votes. In other words, in the redistribution of the 100 votes, the attribution of the ballot is determined according to the preference ranking on the ballot. In the end, it will be clear who the winner is, and there will be no need to do a new election. ”

Mark asked, "How do the members of the academy vote?"

Davis: "You ask how do you decide which film is going to win Best Picture? The first thing you have to do is how many first place votes a film gets, you have to get at least 5 percent of the first place votes, and you have to have more than 5 percent of all the votes to be the first choice to be nominated. In some years, only 6 or 7 films may receive more than 5% of the vote, so there will only be 6 or 7 nominated films in these years. We've been doing this for 3 years...... You really need to prove to members that your video is excellent. If you only have a small number of votes, such as only two members of the entire academy to approve your film, that's probably not enough. A majority of members must endorse your film in order to be nominated. And that's just talking about the category of Best Picture. ”

"In other categories, there are generally only five films nominated. These awards are voted for by experts in a certain branch, such as the hairstylist and makeup artist branches, to determine the makeup award nominations. These nominations are also obtained through a preference ranking voting system. The 5 films with the most votes were nominated, such as screenwriting, acting, and so on. These are the basic rules. ”

Mark said: "What you mean is that unless there is an absolute advantage, how to accurately public relations will be a problem, and how to make good use of the ticket in your hand will be the weight that can reverse the scale." ”

"In five main categories, there are only five nominations in each category, and you don't have to have 50 percent of the votes to win, so if the voting for a category is very scattered, you might only need 25 percent of the votes to win, and then people will ask each other, did you vote for this piece? Did you vote for it? How could I not find anyone who voted for it? That's because 75 percent of people didn't vote for it! Even then, enough people voted for it." So, sometimes strange situations do happen. ”

Mark said: "Isn't it if the tickets are more scattered, what is the catch?"

Davis: "So recently we changed the voting rules for the best picture in the next edition. That's because we can now have 10 films nominated, which is more than before. Under the previous rules, 16 per cent of the votes were the result of the victory. Now, in the Best Picture vote, we want to be able to attract more and more convincing votes. Under the current rules, as mentioned earlier, if each nominated film does not receive enough votes, we will recount the votes and redistribute the votes of the films with the fewest votes to the films with the most votes in order of preference to see if there is more than 50%. If not, the votes for the film with the lowest number of votes will be redistributed. Less than 50% and keep doing it.

Chan: Are you talking about the nomination for Best Picture?

Davis: No, I'm talking about the final vote for Best Picture, which is a very important inside story, and now when you choose Best Picture, it's not about who votes for whom, because now there are five nominated films, just vote for Best Picture and look at the top 5, sort from 1 to 5, if the first place has reached 50%, then don't worry about it. If the number of votes cast in the first place is less than 50%, the votes for the first place in the second choice will be added according to the preference ranking system. ”

Mark said: "As the executive director, do you know some details about the vote?

Davis: "PwC never tells me what the total number of votes is, not even after the whole event. When I was the Executive Director, I asked for it three times in different years and I needed some information. But they only gave me a total, but they didn't tell me the title. I only know the number of votes for the first-place film and the number of votes for the second-place film. ”

Mark said, "OK! I need you to tell Daniel what to do, how to use the resources in his hands skillfully, and play this game well." ”

"Of course, it's my job," Davis said. ”

Mark and they have invested huge resources and time in order to win the award this time, if Giselle is not pregnant, she will go to the party, cheer for Mark and canvass for votes, and now she can only stay at home obediently.

Mark didn't know how other people did it, like the winners, who had gone through so many preparatory activities, and it was very daunting to do so much and do nothing.

These days, Mark is working and living under the guidance of Daniel, and Kei has no personal time and free time to speak of, and his company and foundation are not asking about it, which is the one thing that Mark devotes the most time and resources.

Of course, MM is in precise public relations, others are also doing the same, but the calm lake is turbulent inside, not in it, can't know the hardships, the layman just watches a lively, always amazed, so-and-so movie has won an award, talented, very lucky, so-and-so failed again, disappointed, sighing.

The biggest attraction of the past few sessions is whether the national film master Martin Scorsese can win the award, this is his obsession, but also the obsession of the people of the United States, many people think that the older and more kind Scorsese, should win an Oscar for Best Director, rather than a foolish lifetime achievement award, this has become the biggest suspense of these Oscars, whenever I hear that Scorsese is not selected, there are always countless people lamenting and whining, which has almost become a convention.

Some fans said angrily: "If Scorsese dies suddenly, the academy will never be able to make up for their mistakes!"

And the biggest attraction of this session is whether Mark can win the award? Qualifications and talent are the issues that insiders will care about, laymen see the lively and novel and interesting, this is an industry that plays with the eyeball economy, and it is also an industry that worships geniuses and worships elites, Mark became famous as a teenager and has made great and brilliant achievements, it is the elite of this era, it is the children that the people have watched grow up, if he can reach the top in one fell swoop, it will be a matter of joy for many people.

Some ratings forecasts estimate that due to the economic downturn and the screenwriters' strike, the ratings of the Oscars are not optimistic, and may be worse than last year, but if you do something that makes the audience happy, it may help to increase the ratings.

There are not many highlights of the Oscars, mainly whether Mark can break through and successfully reach the top, which ranks first in random interviews on TV stations.

The second is Joe Stuart, who served as the host of this year's Oscars, although he is famous in the TV industry and has hosted the Emmy Awards with outstanding performances, but the Oscar experience is unbearable. Two years ago, when the five films nominated for best picture "Broken Arm Mountain" "Broken Arm Mountain", "Good Night, Good Luck", and "Capote" (none of them exceeded 100 million!), the North American box office can be described as lower than one another, and correspondingly, the ratings have also fallen to the lowest point in 20 years.

This year, the 80th Academy Awards, where Jim Gates was reinstated as producer, invited Joe Stuart to take over again. How to maintain the ratings rebound brought by last year's industry friend Alan Dickiniels' hosting has become a top priority for Steaat. The Golden Globe Awards ceremony has been cancelled, and the Grammys have no songs due to the screenwriter's refusal to assist in the writing of the speech, and the Oscar ceremony, which has no other semicolon and has the upper hand, should be able to take this opportunity to go to the next level, right?

Why did Mark become the most popular favorite? Because of the five films selected for Best Picture, the box office was lower than the other, and only "Juno" barely exceeded 100 million, and laymen will always watch it lively, so it is not surprising that Mark is sought after.

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