Chapter 82 Propaganda

With the two works of "This Man is from Earth" and "Chainsaw", Mark successfully entered the billions club, and became a member of the hundreds of millions of directors can be called a person with identity and status, plus his background, he is considered a rich and powerful person, he said: "We have a good cooperative relationship, if someone wants to destroy this relationship, it is very regrettable." ”

Kevin said: "Don't be angry, it's more convincing to show results, you look at Bob Shea of the new line, he's ready to enter the board?"

Because of the production and release of the "Lord of the Rings" series, the new line has gained momentum, and two consecutive works that have broken 300 million in North and 900 million in the world have caught up with giant companies, Peter the Great sharpened a sword in seven years, and the third part of the "Lord of the Rings" series, "The Return of the King", was released in the middle of December.

Compared with the "Star Wars Prequel" trilogy and the "Matrix" trilogy at the turn of the century, the technical use of the film is the most complex, it not only has the CGI process of "Star Wars Prequel", but also uses the exquisite carving technology of New Zealand's pure handmade craftsmanship. Model + set, supplemented by computer retouching, to create a world of Middle-earth that only exists in film. Each shot blends seamlessly with New Zealand's natural beauty, making it a prime example of modeling, animation, and motion capture.

Its first two films have accumulated a large number of fans around the world, officially released in the United States on December 17 this year, a total of 7,205 screenings in 3,703 theaters in the United States on the day of the premiere, the single-day box office in the North Rice region was as high as 34.1 million, and the global box office on the day of the premiere exploded 57.6 million, breaking the Wednesday single-day box office record of 28.5 million US dollars in "Star Wars Prequel 1" on May 19, 1999, and 72 million US dollars in the first week, second only to the 92 million US dollars of "The Matrix 2 Reloaded", " X-Men 2" ranked third with 85 million.

However, unlike the first two beer and box office crashes, it maintained a box office revenue of 42 million US dollars in the second week, showing a super box office harvest ability and becoming a strong contender for the annual championship.

Mark knows that this movie successfully won the North American and global box office championships, and the global box office exceeded 1.1 billion, becoming the second work to break one billion dollars in the world, and it is also a lone show in the academy, killing all sides, equaling the record held by "Titanic", Peter Jackson became a god in one fell swoop, the "Lord of the Rings" series, the "Harry Potter" series, the "Matrix" series, and the most profitable movies in Hollywood are all owned by Warner, no wonder he is angry.

Mark said, "Let's talk about The Hangover, shall we?" about The Hangover Distribution, Warner can complete it by himself, but Mark has his own distribution company, and it is impossible for Warner to eat all the fat, so the two sides decided to jointly issue it, which must make a plan to avoid overlapping and conflict between the two sides, of course, the majority of the head is still occupied by Warner, and the huge resources it has are not comparable to MM, to put it mildly, if it is not for Warner's support, just Mark provokes J Pusen's behavior, J Pusen can call it good-looking, and now he can only dare to be angry and dare not speak.

Mark sighed in his heart: "I have created two big-selling series at Warner, if this can't get any benefit from "Batman", I can only shoot and scatter." ”

Although he is mixed with Hollywood, Mark is not afraid of Warner, he is also a backstage person, since he can bring so many benefits to Warner, he is unmoved, he must return the color, these days Mark is busy for the post-production and distribution of "The Hangover", Halloween is not off, just accompany Blake on the street.

Since having a physical relationship, Blake is particularly attached to him, she comes to MM when she has free time after school, stays by Mark's side, she has countless plans, shopping, shopping, traveling, vacations, but they are all vetoed by Mark because she is too busy with work, she really can't spare time, Blake has seen it with her own eyes, she understands this, Mark almost eats and lives in the office, endless meetings, if it weren't for Blake coming, they wouldn't have time together, only when Blake came over, Mark would have time to relax, they would have a cup of coffee in the office, chat and laugh。

Now Mark has hundreds of people to eat, and he spends more than one million dollars a month, he doesn't dare to relax at all, when "The Hangover" is not released and gets a lot of money, his capital chain is tight, of course, the arrival of "Chainsaw" will also alleviate this problem, "Chainsaw" His share of the box office alone is nearly 40 million, DVD sharing and TV broadcast are not so fast, but now he is responsible for 25 million, tax deductions, and performance, there is not much left, "This Man is from Earth" and " Saw won him a film company, which is how MM Pictures' shares came from, because the company expanded quickly and he didn't have much money left.

Mark is busy with work, the only enjoyment and relaxation is when he gets along with Blake, after the first time, everyone is very open, not so shy, they all regard this as a part of their love life, it moistens the boring life, this is the sweetest thing that Mark is most looking forward to these days, love can make people full of vitality and fighting spirit, there is a beautiful and gentle girlfriend, with the nourishment of love, work is not so hard.

After Mark completed post-production, he turned to publicity and distribution, in terms of publicity, they frequently appeared on TV to do programs and interviews, for the box office, Mark went out and went into battle in person, leading the crew members to advertise and promote, there is no way, now in terms of fame, he is the biggest in the crew, whether it is "Twilight" or two movies, it has made him fame and fortune, and he has become a national celebrity, and his fame is topical, which is incomparable to other crew members.

"Fortune" magazine gave Mark an exclusive interview, telling about his entrepreneurial experience, the magazine's bold prediction, he debuted for half a year, about 40 million US dollars, not inferior to those superstar directors, which caused quite a stir, Mark in order to promote the new film, that is sparing no effort, try his best, now he understands a little bit of J Pusen, in order to promote the movie, can do anything.

In terms of operation, they organized a total of more than a dozen screenings to promote the movie "The Hangover" to film critics, media, and theater companies around the world, while the MM distribution department negotiated with the theater company, Mark's first two works were a big hit, and "The Hangover" was so funny, which made many theater companies optimistic, as for not pounce on that, "The Passion of the Christ" is very connotative and very artistic, but the art film is a failure at the box office except for winning the, pee, and fart funny movies in the film school.

The Passion of the Christ Now we are still facing such a problem, no big film company is willing to release it, even Paramount and Twentieth Century Fox, which have a good relationship with J. Psen, are refusing, and the owners of these two companies, Lei Shidong and Murdoch, are both Jewish, and Walt Disney, the founder of Disney, is anti-Jewish, but the shares of the Disney family have long been diluted to about 10 percent, and Disney's No. 2 person, Iger Robert, is Jewish, in this case, it is not difficult to explain that it is cold in Hollywood, and it has not yet provoked the wrath of these Jewish bigwigs.

The distribution company and the theater company know what a taboo is, you can make less money, it's not good to offend the Jews, they don't think that such an art film will have a good performance, they think it's good to be able to get back, there is no need to offend the Jews for some small money, the mutton can't be eaten, but it will cause a commotion, if they know that this movie is 370 million in the north and 600 million in the world, they are not afraid of offending the Jews.

On the contrary, now after the launch of "The Hangover", this, pee and fart funny movie is more popular with theater companies and exhibitors, and things with high artistry are always high and low, and popular things are popular, the quality of this "Hangover" is there, and it can become a dark horse, of course, more than half of the so many movies produced by each series of Hollywood are not eligible to be released, as a cinema chain company, don't worry about no movies to play.

In any case, Mark's preliminary work is well prepared, everything is going according to plan, and the film has to be released overnight, especially Mark's high hopes for "The Hangover", although there is only an investment of 30 million, he is completely operating as a blockbuster, he is not satisfied with the release of the last two works without any publicity, which is simply a huge waste.

"Chainsaw" Niu B's place is that he has not gone through formal publicity, after three months of screening, officially offline, with a box office of 91 million US dollars, ranking 33rd in the year, in front of "Legally Blonde 2", "Angry Sea", "Cold Mountain", "Thunderbolt 2", "Daredevil", at the same time, he is the lowest cost among the top 33, if compared with others, it can be almost negligible, this achievement is a shock to Hollywood, people are exclaiming: "This is a money robber!"

So even Mark thinks that if there were millions of dollars used for publicity at that time, it would not be a problem for "Chainsaw" to break 100 million, it all relied on the counterattack of beer to support the box office, and was known as the biggest dark horse of the year, Mark became the most dazzling new star director of the year, so this time Mark attached great importance to publicity, and even Meghan personally went out and used a lot of Oracle resources to promote "The Hangover".

Meghan personally took the copy to her father's office to present the treasure for screening, and the result was that the top executives of Oracle all laughed, and Larry blew when he met people: "My genius daughter Meghan has made a super funny movie, who doesn't watch it is a loss!"

Larry recommended to his good friend Joe for the first time: "Steve, you don't have to be sad all day long, come to see "The Hangover" and make you laugh and hurt your stomach, we can also have a hangover-style party." ”