"That's what I'm here for. Xiao Peng's answer made Douglas breathe a sigh of relief.

When Douglas heard this, he suddenly burst out laughing: "I want to see why Tiffany is boasting that he is the 'King of Diamonds' again!"

He was afraid that Xiao Peng didn't understand what it meant, so he explained to Xiao Peng: "This kind of yellow diamond, also known as gold diamond, refers to the pure color and vivid color of the diamond yellow or golden yellow, including wine yellow and amber diamonds. The world's largest gold diamond is the 'Golden Rooster Diamond' in Tancheng, China, weighing 281.25 carats and apricot yellow in color, which was snatched away by the Japanese in 1938 and its whereabouts are still unknown. ”

And even if that diamond still exists today, this apricot yellow color is not the most popular, and it is by far the most famous gold diamond. It is the so-called 'Tiffany Yellow Diamond', the whole yellow diamond is golden yellow in color, weighing 128.54 carats, have you seen Audrey Hepburn's "Tiffany's Breakfast"? It is the big yellow diamond on the diamond ribbon necklace called 'Ribbon Garland' worn by Hepburn around his neck in the promotional poster. Now the diamond is on Tiffany's Fifth Avenue flagship store in New York, and it's called 'Bird on Stone'------ a bird made of gold and diamonds stands on the diamond, and it is the diamond that earned Tiffany the title of King of Diamonds. ”

"And Mr. Xiao, if your yellow diamond comes out, I would like to see what kind of face they have to say that they are the king of diamonds! This yellow diamond will be twice as expensive even after cutting! That diamond has been valued at 20 million US dollars? Wouldn't it cost at least 50 million to take this diamond? If the publicity is good, there is no problem in breaking 100 million. ”

Xiao Peng was stunned when he heard this: "Is a diamond so expensive? Isn't it a gem-quality diamond? If it weren't for De Beers' operation, how could they have such a high price?"

Armand snapped his fingers: "But consumers don't know, and there will be countless jewelers to help speculate the price of such a rare large precious diamond, for the diamond industry, it is definitely a good situation for everyone, so your diamond can only be sold for a sky-high price." All the jewelers in the world will help you to hype this diamond, otherwise how can their own diamonds be sold? ”

Xiao Peng sighed after hearing this, and said leisurely: "You profiteers。。。。。。 ”

Xiao Peng has always disliked diamonds, for the simple reason that diamonds are the world's simplest single-element gemstones, which are the charcoal that can be found everywhere on earth. After high pressure on ordinary carbon, it can be turned into diamonds, which are too gemstone compared to other gemstones. Synthetic diamonds are no different from diamonds.

Speaking of which, the reason why diamonds have become famous is inseparable from De Beers. Arguably the most brilliant marketing scam of the twentieth century, it provides a textbook-like classic case in the history of modern marketing: the consumer of goods and services is only a low-end concept, and the highest achievement is to educate consumers with goods.

In fact, in the early days of the world, diamonds were indeed very precious, and for a long time they were only ornaments for royalty and nobility to show off their wealth. Origin: Fixed cut production is scarce.

But in the 19th century, that changed, because in South Africa, a huge diamond mine was discovered, with an annual output of tens of millions of carats!

At this time, all the merchants who invested in diamonds were dumbfounded, and if these diamonds entered the market, the price of diamonds would naturally plummet! At this time, a merchant of the Eagle Kingdom named Rhodes stood up and founded the famous De Beers Company in 1888! And gritted his teeth, bought the entire diamond mine, and then carefully controlled the production of diamonds, monopolized the market supply of diamonds, and at its peak, De Beers controlled 90% of the trading volume in the market!

If the person who bought the diamond wants to sell it, the diamond price system will collapse again, so if you want to stabilize the price, you have to prevent someone else from buying the diamond, how can this be done?

De Beers, who has great powers, came up with a solution, and this solution is extremely shameless, which is to associate diamonds with love, because diamonds = beauty + eternity, love = beauty + eternity, arbitrary, diamonds = love.

Beginning in 1938, the Oppenheimer family, the de facto controller of De Beers, began to spend huge amounts of advertising money and began to create the so-called diamond culture, declaring that hard love symbolizes loyal love, and only diamonds are the world's accepted engagement objects. In 1950, the world's most frustrating advertising slogan was born------ 'Diamonds are forever, one is forever'.

This is awesome, men think that only bigger and more beautiful diamonds can express the strongest love; women also think that diamonds are the necessities of courtship------ you are not even willing to buy diamonds for me, and you are embarrassed to say that you love me? And diamonds represent eternal love, and selling them is simply the greatest desecration of sacred love, unless they are not with their ex-husbands, few people will sell their diamond rings, and even if they are sold, few people will take over----- have seen how many people buy second-hand diamond rings?

It is for this reason that although more than 500 million carats of diamonds have been mined to date, they are still in short supply.

If that's all there is to it, it can't be said that De Beers' diamond business is doing well, and now most of the world's diamond resource mines are almost controlled by the De Beers Group!

But in the '80s, a much bigger diamond mine was discovered in Siberia in the former Soviet Union, and well, if all the diamonds were dug up there, almost everyone in the world would have no problem wearing a few diamond rings. Twenty-five percent of the planet's diamond reserves are located there. (By the way, the world's largest diamond producer is China, which accounts for 90% of the world's total production, and the so-called gem-quality diamonds are diamonds, which is why the world's largest yellow diamonds come from China.) There is really no shortage of this thing in China, if you want to cheat your girlfriend? A treasure searches for rough diamonds, about 30 pieces of diamond with a diameter of six millimeters, and if it is small, it doesn't care? 20 carats, seven or eight grains per carat, more than one millimeter in diameter, and 10,000 carats of free shipping. Almost all of the diamonds on those 'A' luxury goods are this thing, and they take out the rough diamonds to deceive the girl, and guarantee that they will be deceived by a quasi! It is very likely that the girl will be moved by the 'wet couch'。。。。。。 ）

The discovery of diamond mines in the Soviet Union scared De Beers out of the way, and he immediately went to enter into a price alliance with the Soviet Union. On the other hand, in order not to let the diamond drop its value, marketing advertising also began to turn around, emphasizing that diamonds are as noble as they are regardless of size, telling consumers that the preciousness of diamonds is not to look at the size, but to see the workmanship and facets, from that period began to formulate the so-called industry standards, that is, what clarity 4C and other professional terms, to put it bluntly, it is no different from the sales lady who opened her eyes and said nonsense, to be precise, before the discovery of diamond mines in the former Soviet Union, there were no such so-called standards at all, and the formulation of these standards was for De Beers to firmly control the price of diamonds in his own hands。

These 4C standards, alas, are purely bluffing, such as the gap between the VS standard and VSS in the clarity, there is no obvious boundary at all, and you can't tell a professional diamond seller because of why;

Another example is color, the earliest times colored diamonds are not as high as transparent diamonds, and even many people do not want colored diamonds, and later practitioners make up various reasons to prove that colored diamonds are rarer, so now the price of colored diamonds is directly higher than transparent diamonds, but how to divide this color standard? What kind of color is more pure? If you don't put them together, who knows it? Two diamonds A and B are put together, if you sell A, you will be told that A is purer than B, and if you sell B, you will tell you that B is purer than A, anyway, it depends on your own mouth.

There is also the so-called perfect cut, which is the 57 hedron of the diamond, and there is also an additional 58 hedron with the bottom end face, which can make the diamond look more beautiful, but in fact, why is the cut? Isn't it just to avoid diamond defects? Look at the diamond before the so-called 4C standard was formulated, is there a diamond with this kind of 57 (or 58 facets)? Not a single one!

Of course, there are also people who say that the diamonds we buy have certificates, GIA or something. As for the gem dealer to get this appraisal certificate, it is very simple, buy it directly from the appraisal agency, if you want to buy VS is VS, if you want to buy VVS is VVS, anyway, the difference itself is not big, Xiaobai can't identify it at all.

With these so-called 4Cs, in addition to De Beers can continue to control the price of diamonds, the lower class has also been conquered by them, and the big good diamonds are sold to the rich, and the small broken diamonds are sold to the poor.

Now the diamond is really kidnapping the people who consume him, even if a man tells his girlfriend that buying a diamond ring is a stupid thing, and tells his girlfriend countless questions about De Beers' marketing strategy and the like, the girlfriend only needs to stare into his eyes and say, "yes, this is stupid, but you can't be stupid for me once?"

Gotcha, buy it.

Just as Xiao Peng said, many minerals produced in Africa carry human blood, and the most bloodstained of them is diamonds! The African continent has a lot of diamonds, so many warlords have waged terrible civil wars in order to compete for the right to mine and control diamond mines, and countries such as Angola, Sierra Leone, and Liberia are all about this.

In Sierra Leone, for example, where diamonds are abundant, rebel leader Foday Sankoh and Liberian warlord Charles Taylor have established the United Army, targeting the huge profits behind the diamonds, using the army to oppress the people to grab the diamonds, then sell the diamonds to finance the army, and then use the army to oppress the people。。。。。

And the funniest thing is that the first to stand up and resist the diamonds sold by these warlords was none other than De Beers! They took the lead in signing the "Kimberley Process Agreement" and called on the world not to buy diamonds from war-torn countries, because buying diamonds will only make the competition for diamonds more fierce and let the war continue!

In fact, are these jewelers really worried about world peace? No, the truth is that they can control consumers, but not the warlords, and if the warlords sell a lot of diamonds, the diamond market will get out of control, and the warlords will be blocked from selling, and the diamonds will still be firmly in the hands of De Beers!

There is no shortage of people in the world who understand, for example, South African Vice President Motlanthi, who visited China in 2011, once said publicly in an interview with Yang Shi: "Diamonds are just the product of people's vanity, it is just carbon, and the price will rise, not because diamonds will be depleted, but because of the artificial situation of short supply." ”

The most difficult jewelry in the world to recycle is diamonds, and generally pawnshops do not recycle diamonds, and even if there are pawnshops to recycle, the discount rate is quite high. And the price of diamonds has always been so stable, there has never been a large-scale price increase for so many years, compared to inflation, this is not a price increase, but a depreciation. Everyone who sells diamond rings will say that diamonds will retain their value and will be promoted, alas, it would be good if there was even an ordinary diamond jewelry on the market that could appreciate in value.

A gold chain can't be sold for a few bucks if it is smashed into a gold nugget, and that's because the scarcity of gold is there.

But I have to say that De Beers is the person who knows the creature of 'women' the best in the world, and if a man tells his wife all about diamonds, the most likely scenario is that his wife will say, "What's the matter? Show me this, that means you're not going to buy me a diamond ring, are you?"

As a result, you have to buy bigger diamonds。。。。。。 To put it bluntly, whether a diamond is worth anything or not depends on the diamond itself, the key is to ask your wife, they are the ones who say it.

And if we pay attention, we will also find that large cut diamonds are rarely kept in private hands, and if such a diamond appears, jewelers will go to great lengths to take it down, and all this, in the final analysis, is to create the appearance of scarcity monopoly. As a result, the diamond industry will never collapse.

The upstream forces are too strong, the greed and yearning for glitz in the nature of consumers, watching the 'pigeon eggs' in the hands of celebrities make countless women salivate, for most men, they are not buying diamonds, but peace and stop.

Of course, this is not to say that diamonds are really worthless, we often see stories of media reports about reselling diamonds for huge profits, and these stories are also true, but people are not selling diamond jewelry that we usually see, but really rare diamonds!

And the one Xiao Peng is holding in his hand is a really rare diamond. Such a large gold diamond can be sold at a sky-high price at any time.

Xiao Peng coughed dryly twice: "That, you seem to have misunderstood something." ”

"Huh?" everyone looked at Xiao Peng together, not understanding what Xiao Peng meant.

Xiao Peng simply walked to the desk and poured out all the gems in the box: "Because I personally don't like diamonds very much, there is nothing else in this box, all of them are colored diamonds." I haven't taken out any red, blue, and green gems yet. ”

"HAT?" everyone exclaimed, and the only sound left in the room was the sound of inhaling cool air。。。。。。。