035: The birth of the car logo
The design team of Cosmos has now been established.
It's just that at present, as a 'three-no' company with no technical core, no strategic slogan, and no future direction, even if this problem is handed over to them, they don't know how to solve it.
Moreover, the current situation of the Universe Company urgently needs Zhao Tian to establish a production theme, otherwise the company looks prosperous and smooth on the surface, but in fact, everyone doesn't know why it is busy.
However, Zhao Tian's previous proposal to the power department to take 'the safest' as the theme of car manufacturing can only become a technical standard.
In desperation, he had no choice but to turn on the computer and browse the connotation and shape of the logos of other major car companies.
I want to be inspired.
But inspiration is always like a dilapidated stomach, caught off guard when it comes, and doesn't feel it when you want it.
No, Zhao Tian checked the car logo culture of many car companies, but he couldn't find the feeling of designing his own LOGO.
The logos of internationally renowned car brands have been honed by the market for many years, or have been improved, or have maintained their own style.
Most of them are designed with their own product ideas, and some directly use the founder's name.
At the beginning, the 'ZT' logo designed by ZT company was also based on the name of the person, but now that the old company is gone, it is not easy to use it anymore.
On the other hand, most domestic brands, in terms of design style and taste, Zhao Tian can't bear to look at it.
BYD, which he is most familiar with, has a great suspicion of imitation at the beginning of the design of the car logo, and the blue and white colors are clearly aligned with the BM logo.
Later, BYD may realize that there is no way out for blind imitation, so it shouted the slogan "build your dreams", and the car logo was replaced with the "BYD" letter with international colors.
But what the hell is it that the logo glows?
This made Zhao Tian really incomprehensible.
I heard that the gear knob of the BYD car can also shine light...
For BYD's idea, Zhao Tian has used it when he was in ZT company, and now he is a little glad that ZT company collapsed, otherwise he will not embark on the road of shining is unknown...
Regarding Geely's car logo, Zhao Tian inquired about their journey, and his heart was secretly tongued.
Geely Automobile's car logo, it can really be said that 'more people have great strength, more children have more good fights', according to incomplete statistics, Geely Automobile came out with at least five car logos.
Now it seems that except for the license plate of 'Emgrand', which has broken into some fame, the other half of the road has been given away.
There are even more varied things about other car companies changing their car logos, and they can be written in at least eight million words.
Seeing this, Zhao Tian felt a little relieved in his heart, these vivid examples can be used as experience, even if he doesn't think about it for a while, just get one, and he can correct it in the future.
But in this way, he is a little unwilling, after all, in exchange for it, the impact in the future will definitely not be good.
After racking my brains like this repeatedly, I didn't think of anything in the end.
It's just that before this matter can be thought out, a familiar figure suddenly broke in the office.
Huang Houcai.
Although Huang Houcai is only the head of the electrical company under the Universe Company, he is now the busiest senior executive of the entire Universe Company.
It's just because the cosmic security system is too hot.
No, although the second electric factory is jointly held by four companies, the management rights are in the hands of the universe company, and Zhao Tian naturally handed him over to Huang Houcai to take care of it.
The second electrical plant is about to be put into operation, and new problems arise.
Huang Houcai ran into the office with a 'hum', startling Qingqing, and Zhao Tian was also very surprised.
Without waiting for Zhao Tian to ask, Huang Houcai gasped and said, "Dong Zhao, can we not count the previous regulations, do you know how much money will be lost in that way?"
Zhao Tian was a little surprised: "What regulations?"
Huang Houcai said with a bitter face: "It's the 'car companies in the Fanhai City area don't sell'." In the past few days, the second factory began to accept orders, although there are a lot of domestic orders, but at most only half of the total production capacity, but there are at least a dozen car companies in the city, if we can accept their orders, we can at least continue to put into production to expand more than double the production capacity. ”
Zhao Tian lowered his brows and said in a deep voice: "This 'regulation' is the bottom line, I don't care what it will be like in the future, but now, I will definitely not make any changes." ”
"But," Huang Houcai looked anxious, those orders were all spent in vain, although he himself did not occupy the shares of the second electric factory, but now he is responsible for the full operation, and the dividends of each order alone are not a small amount.
"But this is not good for us, isn't it a waste of resources!"
When Huang Houcai said this, he almost cried.
It's too torturous for him to have experienced too many dismal operations before, and now he can't reach out in the face of such good benefits.
Zhao Tian still knows more about Huang Houcai's habits, which is the kind of small businessman habit that is uncomfortable if he is not in his heart.
However, at the beginning of the ZT company's crisis, Huang Houcai was also loyal, and there was no temporary reversal.
Zhao Tian thought about it for a while, and then comforted: "Mr. Huang, these are small profits in front of you, you have to look farther." With the current output of tens of millions of new cars in China, the supply of our current safety system is less than 30%, and there will be more markets in the future. Besides, the reason for this regulation, you don't know why, think that when we moved out of Haishi, you forgot the scenes of leaving our hometown in the background?"
Huang Houcai lowered his head, in his heart, heaven and man were at war, to be honest, he was just a businessman, and he was just optimistic about the universe company when he moved out of Haishi and settled in Hui City.
Moreover, he has been making electronic products for half his life, and he has always been in a half-dead state, and since he has followed the current company, he has entered a glorious period of life.
But now that the immediate benefits cannot be taken in hand, it is really unwilling.
He raised his head, and there were a bunch of words that he wanted to persuade Zhao Tian, but when he saw Zhao Tian's resolute expression, he swallowed a little hard and scratched his head helplessly.
"Another thing you have to remember is that our Chinese automobile market should be the world of our Han people, not a place for those chaotic outsiders to show off their might. Regarding the ordering of foreign-funded car companies, the price must not be less, even if there is a large order, there should be as much as it should be. ”
"As long as you get these two things right, you don't have to worry about the rest. As for future orders, I'm afraid you can't even dream of it. Once our Chinese domestic car companies rise, the Han people will dominate..."
As he spoke, Zhao Tian suddenly had a flash of inspiration.
"Han Chinese..."
"Han..."
This can be used as a car logo!
In recent years, the Chinese character culture has been eroded by Latin.
Moreover, using Chinese characters as the car logo can not help but declare one's own origin, and promote one's own culture.
Zhao Tian fell into a trance, and Huang Houcai sat on the side inexplicably.
"What Han people... What is that?" Huang Houcai asked when he saw that Zhao Tian didn't speak for a while.
"Remember what I said, go back. Zhao Tian directly ordered the eviction of guests, and then instructed Qingqing: "You call President Chang, just say that I have important things here." ”