Chapter 713: Queue Up Again
September 30, 2007, outside the Tejas mobile phone store in Los Angeles.
Gpad, which has been released for less than a week, will go on sale tomorrow at nine o'clock.
This time, U.S. consumers don't have to wait months to get the products they want.
Similar to the last Gphone launch, fans queued up all night at the door of many specialty stores.
This must be a surprise to those who say that Gpad is just a large Gphone, and no one will like it.
With the unique design of Gpad, the Radiance mobile phone has not only sparked the pursuit of fans around the world, but also finally gained a foothold in the technology industry with two consecutive products that have been welcomed by consumers.
It can be said that the global technological miracle that GPAD is about to trigger will continue to be staged around the world.
In addition to the fact that many hardware manufacturers need to rethink their fate in the era of tablets, there are also many content manufacturers who will rack their brains to cut a piece of the pie in this revolution.
In front of the Radiance store in downtown Los Angeles, there are now about 1,200 people waiting in line for the release of the Radiance Gpad.
Ms. Ivy, 32, who is the lead singer of an avant-garde rock band in Los Angeles, said: "Starting with Twitter and potato, to Gphone, the Celestial Empire's Radiant Glory Group has never let me down. ”
Ivy's band slowly became popular last year through some promotion on Twitter.
Of course, this red is currently limited to Los Angeles, otherwise a big star would not need to queue up to grab the GPAD by himself.
……
In Boston, hundreds of "light fans" waited all night outside the Guanghui mobile phone flagship store, and the crowd was about 300 meters long.
The 24-year-old fan at the top of the line lined up as early as the morning of the 29th and queued for 30 hours.
"When I first used Gphone, I was stunned. I never thought that a mobile phone could be made like this, the Celestial Empire is indeed a mysterious country.
They have a glorious history, they have suffered a lot, and in the propaganda, it is a poor but miraculous place, and I am going to visit the Celestial Empire this Christmas holiday," said the young man named Entannwa when interviewed by local media.
"There are many critics who say that there is nothing new about Gpad, so why do you go to such lengths to come to the queue?" the reporter continued.
"Nothing new? I don't know if anyone who said this has ever used a Gphone, or if they have studied the Gpad properly. Ever since I saw the first Gpad photo that Tejas released at the event, I was convinced that it was what I wanted," said Inteva.
"A GPAD is just a simple version of a computer that can provide functions such as browsing websites, sending and receiving emails, watching e-books, playing audio or video, and playing games," the reporter said.
"It's just a simple version of the computer? Hehe, you're looking too highly at the computer company. Is there any other company in the world that can provide such a convenient and beautiful version of a simple computer?", Inteva said.
"Judging from the parameters of the Gpad announced by the glorious mobile phone, its performance is not high, what is the use of being convenient and beautiful? Practicality is the most important thing, right?"
"Isn't convenience practical? if it's useless to be beautiful, what new clothes and new bags do you buy," Intamiwa said, staring at the reporter's new i autumn clothes and Prada bags.
Some people may ask, does an ordinary journalist use the products of Qi I and Prada?
In fact, there is a misunderstanding, or preconceived view, that luxury goods are too expensive.
In the Celestial Empire, high-end brand clothes and bags are at least thirty percent more expensive than foreign countries, or even more than double, which is of course the impact of taxation, but more is the result of the difference between relevant companies and the Celestial Empire market.
The theory of economics tells us that in a market, homogeneous goods can only be sold at the same price.
The reason is simple: if the seller can sell at two different prices, then the consumer who has just bought the goods at a low price will resell the goods to another customer at a price between his own purchase price and the seller's high selling price, so that the high price set by the seller will not be able to make a real deal.
Of course, such a simple economic theory has the prerequisites for its validity.
The most important thing is that consumers can transfer the goods or services to each other.
At this time, for manufacturers, even if they are faced with consumers with different willingness to pay, they can only adopt a single pricing model.
However, once a company finds a means to separate different types of consumers, it will have an incentive to adopt a differentiated pricing strategy for consumers with different willingness to pay in a segmented market for profit.
In the book market, for example, if an author's book has a large number of loyal fans, he or she can first make hardcover books, sell them to loyal fans at a high price, and then release paperback books to sell to general readers after the group of people have digested them.
In this process, there are not only price differences caused by differences in production costs, but also price differences that different groups of people are willing to pay.
Economists have given this differential pricing model an academic name called "three-level price discrimination."
Management scientists prefer to call it differential pricing, which is commonly referred to as differential treatment.
The geographical distance between the Celestial Empire and European and American countries, as well as various obstacles to population flow, actually provide a natural barrier for multinational enterprises with sales markets in the Celestial Empire, European and American countries, so that the two sales markets are separated, and it is difficult for buyers to transfer consumer goods between the two markets.
In this way, companies can naturally adopt different pricing strategies in different markets and for different groups of people who are willing to buy.
Therefore, a Prada bag sells for 10,000 yuan in China, and it may only cost six or seven hundred dollars in the United States, which is more than 4,000 yuan.
For the people of the Celestial Empire, 10,000 yuan may be a few months' salary, but six or seven hundred dollars is only a few days' salary for an American journalist.
"In other words, you are mainly going for the convenience and beauty of Gpad?", although the reporter was a little embarrassed by Intamiwa's rhetorical question, he still continued the interview very dedicatedly.
"For me, it's enough to get home and just grab a Gpad, go to Twitter, go to the potato, watch a movie, and play a mini-game. Also, the GPAD is light enough and beautiful enough that I can take it with me wherever I go, which is much more convenient than a computer or anything," says Inteva.
"Okay, thank you for your time, and I hope you get your first GPAD in the Boston area."
……
The same scene is constantly appearing in New York, Chicago, Houston, Philadelphia, Detroit and other cities in the Tejas phone store, although the Gpad is not on sale, but there are not many people who doubt that its sales will be poor.
The only suspense is what the reaction was after the first consumers bought Gpad.