Chapter 180: Film and Television Advertising Sharing Model!
In the next few days, Ye Wenxuan and Wang Shiyu began a life of two points and one line. Pen Fun Pavilion wWw. biquge。 infoThe two are tired of being together all day these days, and they go in and out of school together every day. Although many people are speculating about the relationship between the two, no one dares to chew on the root of their tongue.
That is, to discuss it in front of people who are good in private, and as for sticking to the bar, they don't dare to make random remarks at all.
After all, the students in Jingying will all be in the entertainment industry in the future. If Ye Wenxuan knows by chewing the root of his tongue, a casual sentence from others may lead to a dim star career.
Misfortune comes from the mouth, and this truth is now known to all. It is impossible to provoke others like those mentally retarded villains in some novels, knowing that their strength is not equal. It's just stupid to go home, and the people who can come here are smart people, so naturally they won't do that kind of stupid thing.
In the past few days in class, Ye Wenxuan found that the three acquaintances he met during the art exam were also in his class.
Lu Tianyi is still like that, chubby, with small eyes, giving people a special sense of joy. Seeing that Ye Wenxuan was not afraid of life, he was very eager with Ye Wenxuan and Wang Shiyu, as if he didn't care about Ye Wenxuan's identity.
As for Yang Fancheng and Fu Xue, they don't have a big heart like Lu Tianyi, when facing Ye Wenxuan. The two of them were somewhat restrained, and some did not dare to speak.
Now Ye Wenxuan's status is much more famous than when he took the Beijing Film Art Exam, and his status has long been different from the past, and the two of them are very restrained, and they are a little uneasy when they sit and stand.
Ye Wenxuan looked at the appearance of the two of them, and sighed slightly in his heart. The relationship between these two people and Ye Wenxuan will not be too close in the future, that is, the friendship of Pingshui.
On the other hand, Lu Tianyi is different, very casual. did not restrain Ye Wenxuan because of Ye Wenxuan's identity, it is very normal for me to do my own thing.
Ye Wenxuan was also happy to make friends with Lu Tianyi, and felt that this person was very interesting.
Peaceful life always passes quickly, and in just one week, Ye Wenxuan received a call from Ran Yirou asking him to come to the company.
Zhou Changwen made appointments with the principal responsible persons of many major television stations, some deputy directors of large television stations, and some directors of small television stations.
At tonight's meeting, I want to talk about the broadcast of "The Legend of the Condor Heroes".
Ye Wenxuan felt a sigh in his heart, and immediately put down everything in his hand. I asked Mr. Guo Linping for leave and immediately returned to the company.
This is an investment of 25 million yuan, but it is not allowed to be sloppy. Originally, it was an investment of 20 million, and later Yixing Investment Co., Ltd. went bankrupt. Their part of the funds was also taken over by Ye Wenxuan, with a total investment of 25 million.
Ye Wenxuan hurried back to the company and returned to his office. Ran Yirou waited for Jiang Huan to walk in, and the three of them sat together.
"Boss, we have been studying the current film and television market for a long time, and finally came up with several plans that you need to decide. Jiang Huan pushed his glasses and said competently.
Ye Wenxuan nodded and motioned for her to continue.
Jiang Huan was not pretentious, picked up the folder in his hand, and took out a pile of documents from it.
"At present, the domestic film and television market is divided into advertisements, and as for the production company's commission, this fluctuates. ”
"The amount of the commission is decided based on the amount of ratings. Advertisements with an average rating of less than 4% fluctuate between 20%~35%. ”
"The average rating is 4%~6%, and the ad commission fluctuates between 35%~50%. ”
"The average rating is 6%~9%, and the advertising commission fluctuates between 50%~65%. ”
"The average rating is 9%~11%, and the advertising commission fluctuates between 65%~75%. ”
"The average rating of more than 11% of the advertising commission fluctuates between 75%~85%. ”
Jiang Huan and Ye Wenxuan briefly talked about the current domestic form, and the form of this life is fundamentally different from the form of the previous life.
The buyout situation that existed in the previous life does not exist in this life at all, and it is directly an advertising commission. Because the real way to make money for a TV series is on those advertisers, the world directly adopts the method of sharing.
This also leads to the minimization of risk for TV stations, which is directly shared, and they do not have to pay a little price. But in the end, it took up a lot of money, and it is not an exaggeration to say that it is an empty glove white wolf.
This situation has also led to the vigorous development of many industries in TV dramas, for no other reason. Just one reason.
It's so profitable!
A popular TV series can simply multiply the money earned by investors by several times, or even more than ten times the profit.
Therefore, countless investors are targeting this market, not only TV dramas, but also online dramas are as hot as ever.
Of course, the profits are high, and the risks are just as high. Many big dramas with huge investments, but because the ratings of the TV series are not good, the final income is very dismal, and the loss is lost.
But the general TV series can now achieve a lot of good results, and they may not make too much money, but just a little will make them earn much faster than traditional operations.
The world of capital is such a world, and if profits can reach a few hundred percent, then they will not be afraid of anything.
You should know that advertisements are priced by the number of seconds, and fifteen seconds and thirty seconds are the two time limits. A 15-second ad costs $200,000 in prime time at night and $450,000 for 30 seconds. The price will be different depending on the TV station, but it will not exceed much.
And that's just some of the average ratings, if it's those TV series with high ratings. The advertising fee has to be calculated separately, and when it comes to more than 6% of TV dramas, the price must be renegotiated for every 0.5% increase in ratings, and the value is one price a day.
That's why the profits are so big, and so many people take risks to join this industry. This is also the fundamental reason why the world's cultural industry is so vigorous, and why many TV series spend sky-high prices to invite some popular stars to participate.
Because every popular star represents popularity, represents ratings, and is linked to the most direct income.
"The fluctuation here is a bit big, the difference is more than ten percent, and in the end it can be a lot of money, we have to plan it well, and it is necessary to maximize the benefits!" Ye Wenxuan said.
"Boss, we have evaluated, if we want to return the cost, we must reach at least 40% of the second stage of the share before we can return the cost, and then no matter how high the share is, we will earn. Jiang Huan told Ye Wenxuan about their department's analysis.
Ye Wenxuan shook his head slightly.
"Forty percent? What are you kidding, it's impossible to get such a low share. We need to get at least 70 percent of the share, or even higher. Ye Wenxuan said softly.
"Seventy percent? Doesn't that mean that our ratings should reach at least 9 percent? Wenxuan, you must know that this is not a prime time, and the time period we broadcast is only in October, which is not a very favorable time period. ”