Chapter 338: Assumptions in the Automotive Industry

After thinking twice, Jiang Hui felt that there was no contradiction between all-round consideration before making a move and quickly grasping the opportunity, and he had to learn to grasp the opportunity when doing things, and at the same time think more when making decisions. Such talents have the hope of reaching the other side of success and being invincible.

The automobile industry is a sunrise industry in the Celestial Empire, and Jiang Hui hopes that the Guanghui Group will rush into the automobile industry when it is fully prepared, rather than blindly burning money there.

The automotive industry is a highly technology-intensive industry, with a concentration of new materials, new equipment, new processes and new technologies in many scientific fields. Not to mention how expensive it is to develop in the early stage, even when it comes to the production of a car that has been tested and finalized, there is still a lot of content to be done.

Processes, equipment and process equipment (tools, fixtures, molds, gauges, etc.) need to be prepared before the vehicle goes into production. Only some heavy-duty vehicles and special-purpose vehicles produced in small quantities do not require production preparation with a lot of work. In the major automobile-producing countries, the process equipment is manufactured by specialized factories, and the automobile factories only propose finalized product drawings and production programs. These professional factories can be equipped with process equipment and special equipment within a certain period of time (generally no more than one year).

Before Jiang Hui completed Jaguar Land Rover, in addition to the rapid development of Wangjiang Automobile and the construction of a set of sales channels and after-sales system, there were also many other things to do. In the previous life, Tata officially acquired Jaguar Land Rover in March 2008, and if Jiang Hui wants to cut off his beard, it should not be later than this time. So in the three years of 05, 06 and 07, what preparations does Korn Ferry need to make?

It is not difficult to build a car factory, as long as you invest money. Automobile factories generally have four large workshops: stamping, welding, painting and final assembly.

The main equipment of the stamping workshop is a variety of tonnage machine tools, because the four doors and two covers of the car and other large stamping parts are generally self-made by the main engine factory, which can be bought as long as you spend money, whether it is the domestic Jier machine tool factory or Schuler machine tool, or the island country of Huitian, Yamada and other companies, as long as you spend money, you can buy the punch used in the automobile stamping workshop. Of course, Jiang Hui can also acquire a machine tool factory in advance, anyway, the future Celestial Empire's demand for high-precision automotive stamping machine tools is very large, whether it is for self-use or investment is a good opportunity.

In the case of a welding workshop, there are all kinds of robots and welding equipment. This is also something that can be bought for any money. Whether it is KUKA, ABB, Fanuc, or Shougang Yaskawa, there are various manipulators suitable for automotive welding. In later generations, Kuka was acquired by Midea, so Jiang Hui can consider finding a suitable opportunity to see if he can acquire Kuka in the next few years.

The painting workshop and the final assembly workshop are similar, spending money to buy various equipment, basically the workshop can be established in more than a year.

However, the production workshop can be bought for money, and the core technology of some cars is not so easy to obtain. For example, the engine control unit, chassis tuning technology, engine and transmission matching technology, etc.

The automotive industry of the Celestial Empire has entered the fast lane of development in recent years. Various independent brands have also begun to develop, but if you take a closer look, you will find that many engines and transmissions in cars are outsourced. Even when Jiang Hui was reborn, many independent brands still had no way to produce their own transmissions, especially automatic transmissions.

If the Guanghui Group can acquire Jaguar Land Rover, there will certainly be no problem in vehicle design, as long as the expansion of Jaguar Land Rover's R & D team, send a group of engineers from the Celestial Empire to study, and at the same time set up a R & D branch in the Celestial Empire, basically the vehicle design is not a big problem.

What Jiang Hui needs to lay out in advance is the auto parts industry, and see if there are any suitable parts companies to acquire a few in recent years. It can not only support your company's products in the future, but also reserve more manpower to prepare for future expansion.

For example, in terms of stamping, Jiang Hui feels that he can consider acquiring Ogiwara in the island nation in the next two years. This company has very rich experience in the automotive mold industry, but the automobile market of the island country has fallen into a state of stagnation after decades of development, so many auto parts companies in the island country have not had a good time if they do not develop overseas markets. After the acquisition of Hagiwara by the Guanghui Group, it can not only solve the problem of mold production in the stamping workshop, but also solve the processing problem of large stamping parts. The remaining small stamping parts can be entrusted to other suppliers to produce and manufacture at that time, and the main engine factory cannot do everything.

As for the resin parts, since the technical content of most parts is not particularly high, there is no need to be in a special hurry to acquire parts companies, unless there is a more suitable opportunity.

And parts such as lamps, air conditioners, instruments, seat belts, seats, steering wheels, steering gears, exhaust pipes, rims, tires, glass, etc., it depends on the opportunity. The manufacturers of these parts have a relatively strong professionalism, and it is very difficult to start from scratch, if there is a suitable opportunity, it is necessary to acquire a few, and then the rest is purchased.

Whether auto parts are better for OEMs to make their own or outsourced production, different OEMs have different views on this issue, and even the same company has different ideas at different stages.

At this stage, European and American manufacturers generally tend to entrust the vast majority of parts to relatively independent parts companies to produce. They believe that this is more efficient and more competitive, and the product quality, cost and technology will develop faster.

However, the automobile companies in the island countries and South Korea are different, they are more likely to cultivate a supply system by themselves, and their core suppliers have various capital relationships with themselves. Just like Hyundai Mobis and Hyundai Group, Denso and Toyota, Showa and Honda, and JATCO and Nissan, all have close capital relations in them, and even directly the holding company of the main engine factory.

And the car company of its own brand is more interesting. No other country in the world has so many automobile companies in the Celestial Empire. Celestial's own brand actually wants to be produced by the main engine factory itself as much as possible, but it is not enough. Since I didn't have the core parts technology, I had to buy various parts from different suppliers and assemble them together.

Jiang Hui thought a lot, it seems that if he wants to enter the automotive industry, it is best to find a few people in the automotive industry as consultants and make a detailed plan. Moreover, this plan is not suitable for making a big splash at this stage, after all, Guanghui Group has entered the automotive industry, but there is not even a shadow.

However, who can say for sure what will happen in the future? Perhaps in a dozen years, the largest automobile company in the Celestial Empire will be Guanghui Automobile.