Since Matthew's interview with Entertainment Weekly, the crew of "I Am Legend" has entered the final sprint stage of pre-screening promotion, and the film has long been confirmed by Warner Bros. to be released in North America on the first weekend of mid-December, just over a month away.

Set at this time period, it is not aimed at anyone, this is a film invested and produced by Warner Bros., and Matthew has no say in the release time.

Although the holiday file is not as big as the summer file, the two weekends before Thanksgiving and Christmas are all prime times, and first-line big productions like "I Am Legend" must of course choose a suitable schedule.

Besides, Matthew didn't pay much attention to "Alien vs. Predator 2" after "I Am Legend", and this film of Twentieth Century Fox, whether it is the scale of investment or the scale of screening, is more than one level behind "I Am Legend".

What he knows, that is, the director of "Alien vs. Predator 2", is Francis Lawrence, who once had a grudge against him.

Matthew didn't have time to entangle with such a little person, and after the two crews of "Twilight" and "Fast and Furious 4" got on the right track, he put it aside for the time being, and the crew was handed over to their respective producers, and most of the energy was focused on the promotion of "I Am Legend".

Warner Bros. invested heavily in the promotion of the film, using a variety of unconventional publicity methods in addition to conventional publicity methods such as hard advertising, soft publicity, roadshows and announcements.

Entering November, the viral marketing website established in the first half of the year changed its previous unhurried rhythm and suddenly broke out a series of fierce news.

The website has been pushed along with many gossip outlets, pushing one sensational news after another in front of the audience.

At the beginning of November, many media once again frequently mentioned the virus research event that could overcome cancer reported last year, after a week of bombardment, attracting enough eyeballs, the website and many print media broke the news at the same time, this virus after nearly half a year of clinical trials, the research has enough data and samples to show that the virus can effectively kill cancer cells, harmless to the human body itself, but can increase the vitality of normal cells!

The amount of resources that a large media conglomerate can mobilize is staggering, and this is also the advantage of the six major Hollywood companies, and under the full push of Warner Bros., there are many media outlets, from print media to the Internet.

Of course, it is not difficult for experienced people to see through the tricks, and those serious and formal media are just waiting and watching.

These news fermented for a while, and people in the medical community began to come out to refute it, and the arguments in the media were often more attractive.

In mid-November, a number of media outlets suddenly exposed a request for help, a virus researcher revealed that people who were undergoing clinical trials suddenly became irritable and very aggressive, and many medical staff were bitten by them, the virus has obvious side effects, but the institute blocked the news, and also used the security team to control all personnel to prevent the news from leaking.

The researcher, who found that the people undergoing clinical trials were experiencing terrible mutations, and that the health care workers they had bitten were experiencing similar conditions, and even those who had not been bitten were mutating, and he sought the help of the media because he feared that the virus was terrifyingly airborne and genetically mutated.

In late November, a military expert named Robert Neville came forward and announced that a virus that could transform humans into bloodthirsty monsters was spreading around the world centered in New York, and that if a vaccine was not found in time, the human world could be destroyed.

By now, basically everyone can see that this is a movie that is being promoted.

So, Warner Bros. released the poster and trailer that had been suppressed at the same time.

"The latest stills of "I Am Legend" are exposed, Matthew Horner is alone in the empty city of New York!"

The poster of the post-apocalyptic sci-fi film "I Am Legend" was released, in which the protagonist Robert Neville, played by Matthew Horner, takes his dog to search for dangerous human mutant xenomorphs in an empty city that looks like a ruin. ”

"I Am Legend takes place in an apocalyptic world, where the only person on Earth to survive a horrific bio-chemical war will face a group of xenomorphic creatures who are trying to wipe out humanity. The film is based on the film by Richard Matheson. However, the true face of these xenomorph creatures has not been seen on the posters and stills released so far. ”

"I Am a Legend will be released in North America on December 14 this year. ”

Subsequently, the trailer of "I Am Legend" entered the Internet, TV stations and major theaters in the United States on a large scale, and began an intensive bombardment.

The media also launched a larger-scale publicity offensive based on the content of the trailer.

"A terrible virus plague has swept through New York, and everyone has become bloodthirsty zombies, hiding in the dark, devouring everything they can see, and the whole world seems to be ...... the end of the world"

"Matthew Horner is Hollywood's box office guarantee, and his appearance will also make this movie even more interesting!"

During this time, Matthew has also become a trapeze, from Los Angeles to New York, from Seattle to Miami, because he is the only actor, he will basically be present with relevant promotional announcements, and famous cities such as London, Paris, Madrid and Sydney overseas have basically run before Thanksgiving.

In addition to these conventional propaganda tactics, Warner Bros. still uses a lot of unconventional propaganda tactics.

As Thanksgiving approached, news came out of nowhere that Matthew wanted to run for president.

As soon as this news came out, it immediately caused a sensational effect, and it is not without precedents for Hollywood stars to enter politics in the past, and there is no shortage of successful people like Ronald Reagan and Arnold Schwarzenegger.

The latest issue of "Empire" magazine directly chose Matthew as the cover character, and Matthew was dressed in a suit and leather shoes on the cover, staring into the distance, which looked full of style.

Perennial star who saves the world, Matthew has his own momentum.

Such a shape, coupled with the title of the character on the cover, is particularly shocking.

"Matthew Horner wants to run in the general election, and he wants to be president in ten years!"

Turning the title page, the elaborate fabrication of Empire magazine is equally striking.

"Matthew Horner starred in many blockbuster films and was named the 'World's Most Powerful Movie Star' by Newsweek in 2007. But surprisingly, Matthew Horner clearly has bigger goals: he is planning to run for president and hopes to be in the White House within 10 years, thus becoming the 'most powerful man in the world'. ”

The news quickly spread across North America and became the talk of the public after dinner, and some reporters specifically asked Matthew about the matter, and Matthew certainly knew that this was a news concocted by Warner Bros. with the consent of his side, and did not respond at all.

He still adheres to the most effective strategy, neither admitting nor denying it.

Now that the end of the year is approaching, and it is time for the year to wrap up, good news about Matthew keeps coming, and these can also be good news for "I Am Legend".

In the list of Hollywood's most influential stars jointly selected by multiple entertainment media, Matthew deservedly beat many stars, including Tom Cruise and Leonardo DiCaprio, to sit at the top of the list for the first time.

Tina Brown, the editor-in-chief of "Vanity Fair", commented after Matthew's name on the charts: "Matthew Horner is the only reassuring star in this era, and his appearance is a guarantee of weekend box office! For Hollywood studios, there are two safest deals in the 21st century: one is a magic movie, and the other is a movie starring Matthew Horner." ”

If it's just empty words, few people will believe it, but the two films that Matthew participated in this year and have been released have both been box office hits.

"Pirates of the Caribbean 3: The End of the World" basically dropped from theaters around the world, and the North American box office finally stopped at $362.08 million, and the global box office also exceeded $1 billion to watch, reaching $1.0356 billion.

"Transformers" also ended its North American screenings, with a box office of $375.6 million in North America, but it is obviously not as good as the "Pirates of the Caribbean" series overseas, which has just exceeded $750 million at the global box office, and it is difficult to break $800 million in the end.

As a star backed by strong market data, Matthew topped the list of Hollywood's most influential stars without any criticism.

Just like the so-called future presidential campaign, Warner Bros. is also making full use of Matthew to build momentum for the film, while other means are also emerging.

Hollywood movies often include the whole world in the camera, and Warner Bros. has put many well-known attractions on the key publicity list in order to create a sense of apocalypse in the promotion.

In order to make audiences around the world feel the imminent sense of the coming apocalypse, the crew specially selected Rome, Tokyo Tower, Osaka city center, London Bridge, Seoul, Eiffel Tower, Reykjavik, Madrid's Cibeles Square, etc., to present the destruction and desolation of these attractions.

It's as if these cities, like New York, have been hit by a terrible virus and have become empty cities.

In addition, like what "the Brooklyn Bridge in New York in the cold winter filmed the pushing scene of human beings learning that they were about to die, not only mobilized a large number of people, but also closed the bridge for six consecutive days. "At the time of filming, the state of New York and the city government of New York City were on standby, and the secondment of the U.S. Army's Black Hawk combat helicopter and the Coast Guard's Dolphin helicopter was really laborious. "And so on, the propaganda is also hot.

By December, "I Am Legend" unsurprisingly became the most popular film, and the limelight completely suppressed those award-winning films.

Many fans across the United States, especially Matthew's, are looking forward to the film.

Phyllis Beretta was one of them, but she couldn't make it to the theater.