Chapter 576 CCTV Advertising Strategy (1)
Whatever you do, you have to have an insider, otherwise you can only run into walls like a headless fly. On www.biquge.info the contrary, if someone is willing to lead you in the door, then the rest of the matter will be much easier.
Xie Guomin and CP Group have not been young enough to enter the mainland market, but they have never really integrated into the mainland's business community. The reason why these people are so polite to him is very simple, it is nothing more than taking a fancy to the money in his hands.
However, when it comes to real big things, "money" is of little use.
is still that incident, the matter of "Youth Treasure Acquisition" has been almost discussed by CP Group, and it is one step away from the official signing, but it was cut off by Su Zhenbang and Suning Beijian. After this incident, Xie Guomin deeply understood one thing, if you want to build CP Group in the mainland, you still have to be "your own person" with the mainland business community.
Therefore, Xie Guomin was so concerned about attending the Zhenbang Chamber of Commerce gathering this time, and he hurried over before the New Year was over -- you must know that with the introduction of Su Zhenbang, the "leading big brother" in the mainland business circles, he will soon open up the situation in the business circles.
In fact, it is true, under the introduction of Su Zhenbang, Xie Guomin quickly became familiar with Liu Chuanzhi, Wang Zhi, Liu Yonghao, Zhang Ruimin and others at the party. After all, we are all business elites, and although we are very different in terms of business philosophy, there will definitely be places to meet and attract - some things, different paths.
Besides, Xie Guomin is also a person who is quite good at things, and he knows what kind of sincerity he should show this time to "worship the mountain". Therefore, when he was drunk, Xie Guomin proudly announced on the spot that CP Group would donate 20 million yuan to the China Zhenbang Foundation for charitable activities.
20 million is definitely not a small number, but Xie Guomin took it out without blinking, because he knew in his heart that compared to the benefits he would get in the future, this 20 million was a fart?
You know, 20 million is a "stepping stone", but it is quite worthwhile.
In this way, Xie Guomin also honorably joined the "people's ranks" and became the first foreign member of the Zhenbang Chamber of Commerce - although this is a Thai-Chinese, he is also fundamentally a "Chinese".
With the addition of new members and the chairman of the powerful Thai CP Group, everyone is naturally very happy about this, because this means that the future of Zhenbang Chamber of Commerce will be limitless. At this time, Liu Yonghao and others understood more deeply how worthwhile the 5 million "entrance fees" were taken out that year?
Now that Xie Guomin has been successfully upgraded from an "outsider" to a "one-of-a-kind", everyone's gathering is more casual and the atmosphere is more enthusiastic. After all, everyone still minded that Xie Guomin, an "outsider", was here before, and they were embarrassed to let it go completely, but this time, it can be regarded as a complete release.
Of course, during the banquet, whether it was Wang Jiong, Liu Yonghao, Zong Qinghou, or Liu Chuanzhi, Zhang Ruimin, and others, they all asked Su Chenyu from time to time why this guy didn't come? There is no doubt that Su Chenyu, the "little Zhuge " of the previous year, was still very successful, and besides, he made such a big deal last year, so he naturally became a more shining "focus."
However, Su Chenyu is not stupid, he knows that he will become the "focus", so he naturally will not rush up in a daze - he doesn't want to be the "fragrant glutton" in the eyes of the big guys, so it's better to keep a low profile.
Besides, Su Chenyu is not an idler, he can be on call, and this time he really didn't deliberately go, but he really had something big to do!
Just when Su Zhenbang took Xie Guomin to attend the gathering of the Zhenbang Chamber of Commerce, Su Chenyu was talking about major matters with the News and Public Relations Department of Suning Group on CCTV.
Yes, Suning Group's advertising contract with CCTV expired, and it expired more than two months ago. However, CCTV still gave Suning Group and Su Zhenbang a lot of face, and did not immediately remove the advertisements of Suning Group's companies, but continued to broadcast them -- after all, the forces behind Suning Group are quite amazing.
Speaking of the last time Suning Group and CCTV advertising contract, it is definitely a great value, it can be said that Suning Group has taken a big advantage - 10 seconds after the end of the news broadcast, 10 seconds between the Golden Theater TV series and other four golden segments, only 6.66 million a year, a total of 6 years - this is no different from giving away for nothing?
Don't think that looking back now, the advertising contract between Suning Group and CCTV seems to have taken a big advantage, but at that time, Suning Group's move was completely a lot of money. Even, many people think that Suning Group spent more than 40 million yuan to buy advertisements on CCTV for 6 years, which is a rather stupid behavior.
However, six years have passed, and the stupid behavior in the eyes of everyone at that time has finally been proved by time to be a very wise decision, and it can even be called the best decision in the history of mainland advertising - there is no one.
In the past 6 years, the products of various companies under Suning Group have expanded their advertising effects to the whole country with the help of CCTV, a super platform. It is precisely because of the explosion of advertising effect that the turnover of Suning Group's companies has soared at a staggering growth rate every year.
The most important thing is that with the help of CCTV platform, Suning Group's products have become the most trusted and popular brand of the people in the country - there is no one.
No one thought that CCTV's advertising effect would be so strong, so in the past few years, companies have come to CCTV every day to negotiate advertising business. In particular, the four golden advertising positions have almost become the fattest fat meat that all companies covet.
However, unfortunately, although CCTV is also anxious, after all, a lot of money is in front of him, but he can't make it. Who let the original Director Yang Zhuoyang, who was cheap, sign for 6 years at once, and still have two years of priority renewal right - as soon as he thought of this, the director and deputy director who were heartbroken couldn't help but beat Director Yang hard. In the end, the director and deputy director of the station, who couldn't get angry no matter how they beat him, kicked Director Yang out of CCTV for a random reason, and let him fend for himself.
However, Director Yang said that he was really wronged, after all, this matter was also approved by the director and deputy director nods back then, but now he wants him to take the blame - it's just a day of roaring dogs.
As for why didn't CCTV come to a store to bully customers and directly tear up the treaty's domineering practice?
Hehe, it's not bragging, they don't dare to scare them to death, and they don't look at what status Suning Group has now, it's a super giant with red heads hanging on the top leader, the No. 1 leader and Mr. Zhu.
Then there is no way, you can only endure the heartache and wait slowly!
In this way, after waiting for 6 years, and finally waiting for the end of the advertising contract with Suning Group, CCTV was greatly relieved - they seemed to see countless banknotes flying towards them.
However, CCTV did not act rashly, even if the contract expired, CCTV was still broadcasting Suning Group's advertisements.
Well, in this way, I have to say that the strong woman who has come to power as the director of the CCTV advertising department is really powerful......