Just when Feng Ying pulled Zhong Chuhong and Princess Diana's two future daughters-in-law, chattering non-stop in the living room downstairs. In the upstairs study, Su Chenyu and Su Zhenbang, the father and son, also started www.biquge.info a "conspiracy" in the pen "fun" pavilion.

You don't think that Su Zhenbang really brought Feng Ying to Chicago to see his daughter-in-law this time, right? Although this is also one of the important purposes of the trip, where can he not see him? Do you have to go to Chicago to meet his future daughter-in-law?

Therefore, Su Zhenbang came to the "Windy City" Chicago this time to do important things!

For this matter, all the resources and relationships of Suning Group have been mobilized, and after Su Chenyu made a big fuss about the foreign business community, it is time to temporarily turn his attention and energy back to the mainland.

What's more, next summer, Su Chenyu will return to China to take the college entrance examination with Li Yuhan. Therefore, Su Chenyu should take advantage of his time in China to grasp the economic development that has been active after the re-election of the "Southern Tour", and completely make Suning Group the overlord of the business community.

Now, it's just a "momentum" for the next major event.

"Don't worry about the City of Chicago, I've already talked to Daley Jr.! and even Mr. Bill will be present at the unveiling if possible. Looking at Su Zhenbang, who was smoking a cigarette opposite, after thinking about it, Su Chenyu said slowly.

Nodding, Su Zhenbang took a sip of the top-notch Tieguanyin, and said, "Isn't it too sensitive? After all, the propaganda formation at that time is so big, will it cause a bad impact in China?"

"Don't worry. Dad, let me tell you, the bigger the fuss now, the more people can be attracted. Otherwise, ordinary people would still find it boring. Su Chenyu said indifferently: "This time the domestic media should be complete, right?"

Su Zhenbang still has this confidence, so he said simply: "Yes, CCTV also interviews the team, and if there is no problem, it should be broadcast on the news." ”

When the time comes, domestic and foreign public opinion media will work together, and I won't let Suning Group go to heaven and count me as a failure. ”

Are you very confused? What are Su Chenyu and Su Zhenbang, father and son, talking about?

Oh, it's easy!

The Chicago Bulls' new home arena has been built, and follow-up work such as renovations has been completed and is ready for use.

However, after its completion, the stadium that attracted everyone's attention has not been named, and no matter which multinational company came to inquire about the title sponsorship, it was rejected by Andy Brent and Jerry Krauss.

As for why? Of course, it's the meaning of the big boss!

Yes, that's what Su Chenyu meant, but now it's time to show his true intentions.

As the Bulls, who recently won two consecutive championships, and as a Bulls team with superstar "Flying Jordan", they have circled countless fans in the United States and around the world. Moreover, now as the trend of the Bulls' "three consecutive championships" is becoming more and more obvious, the Chicago Bulls' ball market is getting better and better, and the NBA league is also paying more and more attention to the promotion of the Bulls, especially in broadcasting, which is basically the absolute "top brand".

Therefore, it is conceivable that the naming and publicity effect of the new home arena of the upcoming Bulls will be huge, and it will simply radiate the advertising effect to the world!

Therefore, countless Fortune 500 companies are staring, hoping to win at a high price, like Toyota, General Motors, Ford, American Airlines, Westinghouse, Microsoft and other giants are staring at the naming and sponsorship rights of the Bulls' new home arena as if they are staring at fat.

Although they have been rejected again and again, these companies are not discouraged, after all, there are many good things!

However, they didn't know that the name of the Bulls' new home arena had been decided, that is, Suning Center Arena.

Yes, the naming rights of the Bulls' new home arena were given to Suning Group by Su Chenyu, and in Su Chenyu's view, this is a booster for Suning Group to take off again.

Not to mention anything else, this naming will definitely allow Suning Group to easily enter the American market, even if it can't plant the red flag all over the United States, but at least it can win the "Windy City" Chicago, the third most populous city in the United States.

Not only that, on the other hand, once Suning Group, which has entered the mainstream market in the United States, plays a hand of "export to domestic sales", then the impact in China will be unparalleled.

Don't you see, after the later Jianlibao walked through the hands of Clinton, it was praised in the eyes of domestic consumers - eh, Li Jingwei's guy should be making up this matter now. Jianlibao and Li Jingwei have eaten the sweetness of this propaganda effect, last year, Li Jingwei and Jianlibao bought a floor in the Empire State Building, which caused a super sensation in China at that time. Although Jianlibao's overseas market development was unsuccessful, the marketing strategy of "buying the first floor of the Empire State Building" was quite successful in China.

This time, the battle named after the Bulls' home arena is much bigger than Jianlibao's "buying the first floor of the Empire State Building". What's more, Su Chenyu even invited Chicago Mayor Daley Jr. and the presidential candidate Bill, if he didn't turn the world upside down this time, Su Chenyu could directly draw his sword and kill himself.

It is estimated that the use of foreign marketing methods in China can also play a huge role in the domestic company. This is also no way, poor and weak China has experienced nearly a hundred years of oppression by foreign powers, although the country has stood up, but the people's waists are still bent.

It seems that as long as it is said to be good by the "foreign uncle", it must be good, as long as it is what Europe and the United States think is right, it must be right, as if the moon in a foreign country must be round -- the long-term backwardness and servility have brought about a servile mentality, and the pride of the once supreme heavenly state has long been crushed by the "opium" and the artillery fire of the foreign powers.

It seems that as long as mainland companies can play in the European and American worlds, they will definitely be very popular in China, which is not only the case in this era, but also not much in the future.

Su Chenyu is not a saint, and he does not have the ability to rebuild the national dignity and pride for the people, to put it bluntly - this guy is a "big gentleman", and playing with flowers and grass and playing the world is his only pursuit - that's all.

Perhaps, the only thing this guy can do is to make the people around him happy, as for the rest, he can't do anything. It does not mean that every reborn person has to bear the burden of changing history and saving the common people, and under the wheel of history, all reborn people are just a small butterfly - don't think that there will be a storm in another place.

Therefore, following the trend of the times, Suning Group is the only thing he can do for the Chinese people to make Suning Group the strongest in China and a super company that makes the Chinese people proud.

Su Chenyu believes that with the current transcendent status of Suning Group in China, coupled with the news sensation of Suning Center Stadium, Suning Group will become the leader of China's business community from now on.

Maybe you will think that Su Chenyu is making a big fuss, and think that the naming of a team's home stadium is not so sensational. Of course, you may be right, but you must know that this is the home arena of the Bulls, the Bulls with the "Flying Jordan", the home arena where the strongest team and the strongest stars in American professional basketball will train and fight in it. But now it is named after a Chinese company, which is equivalent to planting a banner of Chinese and Chinese companies in the field that the enemy is most proud of and crushes us.

Needless to say about the sensational effect?

You must know that since Su Chenyu and Stern reached an agreement, the broadcast of NBA games has been rolled out on the Chinese mainland, especially the Bulls' games. There is no way, the heroic posture of "Flying Jordan" is like a sickle cutting wheat seedlings in this country that is similar to a "basketball desert", frantically harvesting the hearts of all fans.

Step-back jump shots, free throw line jump dunks, violent dunks, and countdown kills...... "Flyer Jordan" and the Bulls use their almost "god" performance to attract their "believers" in this country.

Coupled with this summer's Barcelona Olympics, the "Dream Team" led by "Joe Gang Leader" simply killed one opponent after another and successfully won the gold medal.

Therefore, in the land of China, I dare not say that there are fans of "Joe's Gang Leader" and the Bulls everywhere, but at least seven or eight of the ten are Jordan or Bulls fans.

Therefore, Su Chenyu believes that when the news of Suning Group's title Bulls home stadium is transmitted back to China, it will bring crazy purchasing power and faith in Suning Group stimulated by "perverted" national pride.

Coupled with the appearance of Little Daley and the Bill couple at that time, Su Chenyu could imagine what the adrenal glands of ordinary domestic consumption would look like.

In order to completely make it bigger, Su Chenyu also specially held a "naming and unveiling ceremony", and almost all newspapers, magazines and TV media in Europe and the United States. As far as we know, these media and newspapers are really saving face, and they have rushed over one after another, such as the major newspapers and television stations under News Corporation, ABC, CBS, NBC, Sky TV, etc., have arrived in Chicago.

Of course, the domestic media cannot be less, and here we have to talk about Su Zhenbang's energy, not only a large number of ordinary newspapers and magazines, but even a giant of the level of CCTV, after being invited by Su Zhenbang, sent an interview team to Chicago.

There is no doubt that everyone wants to see what Chairman Su, who has always liked to "surprise everyone's attention", will do to everyone in the land of America this time. There's no way, it's really that Su Zhenbang and Suning Group have been too topical in recent years, and they simply have their own "spotlight attributes", and they can do something wherever they go.

Under the watchful eye, the naming and unveiling ceremony of Suning Center Arena slowly kicked off......