The first episode of the "Pirates of the Caribbean" series is the summer dark horse of 03, which set a good result of 300 million US dollars at the local box office, and made the "charming and sassy" Captain Jack one of the few classic screen images under the trend of "neutral aesthetics in the new century". In addition, handsome men and beautiful women: Orlando Bloom, the "elf prince" who turned blacksmith, and Keira Knightley, who was born as a "queen of Amidala stand-in", are naturally red and purple, and in full swing.

The popularity of "Pirates of the Caribbean 2: Gathering Souls" was expected as early as possible, but because of last week's "Superman Returns" in front of it and missed the Independence Day schedule on July 4, the media had predicted very conservatively: the film's premiere result was about 70 million US dollars, and the final figure was 250 million US dollars, and now it seems that it is really ridiculous and generous - "Plus 2", which earned 132 million US dollars in three days, will easily climb the 300 million level and reach a height comparable to "Star Wars Prequel 3: His's Revenge", which cannot but be said to be "Iron Man" this summer In addition to another box office miracle.

In addition to the CG feature films produced by Pixar, Disney's greatest contribution in the 21st century is none other than the "Pirates of the Caribbean" series, the unexpected success of the first episode, and the humiliating situation of repeated failures of the "Disney theme park amusement ride adaptation" ("Tower of Terror" and "Country Bear" have collapsed one after another, and the 70 million box office of "Haunted House" has been drowned in the invective of film critics), and the second and third parts were officially assembled for filming last year, which is logical.

In today's Hollywood, if you want to have this opportunity, you have to be a box office bomb, (just look at Warner's Batman, Xiao Lizi is no longer playing, how many people have died?) In the past two years, Depp has pretended to open a $150 million chocolate factory with good results (last year, "Charlie and the Chocolate Factory" earned $210 million in China), and Knightley was successfully shortlisted for this year's Oscar ("Pride and Prejudice"). Although Bloom was slightly embarrassed by the box office slumps of "Heavenly Dynasty" and "Elizabethtown", at least two of the three idols are thriving.

"Pirates of the Caribbean 2: Soul Coffin", which has broken various records, is expected to surpass the speed of "Star Wars Prequel 3: Revenge of the Heath" to exceed $200 million in eight days, and reach the target ahead of schedule next Friday.

Forty days ago, X-Men's 3 had a 100 million start to delight countless die-hard fans, but the next week saw a 66.9% drop in bungee jumping, and Beimi's dream of breaking through 300 million fell short, combined with the second week decline of several other works with premieres of more than $100 million: "Star Wars Episode 3" 49.1%, "Spider-Man" 37.8%, "Harry Potter and the Goblet of Fire" 46.7% ("Shrek 2") It is a CG feature film, so it is not referenced), and the average value is 50.125%. From this analysis, if "Pirates of the Caribbean 2" can be controlled at the same level, it will be completed; otherwise, once it is higher than 60%, the "400 million hypothesis" dream will come to naught and disappear.

The final box office is also unknown, and the works in film history that exceeded $100 million in three days all have the strength to hit 300 million 400 million, but there are variables.

Due to the previously high hopes for summer blockbusters such as "The Da Vinci Code", "X-Men 3", and "Superman Returns", all of which are hovering between 200 million and 200 million (it is expected that "Cars" will also stop within this range), "Pirates of the Caribbean 2: Soul Coffin", which provoked the above-mentioned "mad dog wave" (overturning the 100-meter water wall of "Poseidon"), is expected to open high and go high and win the box office champion this summer.

This year's spring North North Rice box office is unprecedentedly good, close to the gorgeous historical record of 2002, but if Hollywood wants to revive the long-term weak film market, it must do a lot in the second quarter, given that the theatrical revenue of "Pro Secret Service 3", "Poseidon", "Superman Returns" and other works is much lower than expected, a box office of more than 300 million giant production has become a top priority, "Iron Man 2: Soul Coffin" is very likely to play this role.

In this way, Disney, which produced both "Cars" and "Pirates of the Caribbean 2", can be called one of the biggest winners of this year's summer file, (will compete with MM for the annual championship) and 03 "Finding Nemo", "Pirates of the Caribbean 1" side by side The pattern is very similar, following Pixar's CG animation, the film adaptation of theme park entertainment facilities has finally become a new growth point for Disney.

Disney's past three similar adaptations - "Tower of Terror", "Country Bear", and "Haunted House" have all failed, and they have been too rigid in restoring the appearance and characteristics of the amusement rides, making the movie only similar in shape and lacking in verve, while the "Pirates of the Caribbean" series has made a bold move, extending the stage from a small boat to the mysterious Caribbean Sea and the beautiful Central American Islands, while the retro historical era has made "Pirates of the Caribbean" get rid of the last shackles and completely open the sky, on the other hand, "Country Bear" etc., all died in the background of the story of the small-footed woman.

But this Disney's days are not necessarily soaring, this "Cars" is the breakup of Pixar and Disney, next year, Pixar will be under the MM banner, as an important pillar of Disney Pixar left, the blow is huge.

Disney's tyrant president Michael set up his own computer animation department, and also took advantage of the large-scale layoffs of Blue Sky Studios to accept hundreds of animators, and also sent a lot of animators from Pixar Studios and DreamWorks Animation, but there is still a long way to go to form combat effectiveness and compete with Pixar, DreamWorks, and Blue Sky Studios.

Even if there is a super hit "Pirates of the Caribbean 2 Gathering Coffin" to support, it can't support Disney's declining stock price, because everyone knows that this animated movie is the foundation of Disney, and the current animated film market is the world of computer animators, there are twelve computer animated films released this year, and the traditional hand-drawn movies that Michael insisted on have been completely abandoned by the market.

The original version was under the strong leadership of Iger and spent a huge amount of money to acquire Pixar Studios, which reversed the unfavorable situation, but now that Pixar is transferring to MM, where is the road for Disney animation?

Disney has one of the biggest characteristics, the number of films is small, it is seven or eight films a year, it actually relies on animation, relying on its story, and Disney also has its own IP intellectual property rights, which can produce marginal effects, sell its IP products, plus Disney has a complete industrial chain - media network, theme parks and resorts, film and television entertainment, consumer goods and interactive entertainment five major plates, so that Disney's IP can continue to flow and add value in the industrial chain. Having a wealth of IP makes it flow continuously in the complete industrial chain, which is Disney's unique "round income model".

However, don't think that Disney is successful in all departments, the IP image created by the world is about one percent of the success, that is, only one can succeed for every hundred created, and even fewer will become a world-renowned brand

Katzenberg of DreamWorks Animation was blunt: "Eisner is long gone!"

And Pingguo's president Qiao gang leader sarcastically: "Didn't he say that the animation made by the computer is pitiful?"

Pixar's departure has made Disney's rise difficult, and with this Marvel falling into the hands of MM, it has become impossible for it to soar into the sky like the original and become the well-deserved boss of the Big Six.

However, now the big hit of "Pirates of the Caribbean 2" has made Disney the hottest company in North America, and Depp has once again tasted the scenery of red and purple and stinky, and has been named the "most handsome, sexy, and cold man" on the planet by the good news (Mark complained, why is he the most handsome, sexiest, and coldest now? What did you do before? Is there more than half a pound of meat or what parts are missing?) and is also known as the "Hollywood Super Money Printing Machine".

The last one to be hailed as the "Hollywood money printing machine" was Will Smith, but Depp is even more magnificent, he is a super money printing machine, a cow, right? Oh! Wait! Depp is called a super money printing machine, what should Mark be called? As everyone knows, Mark started with more than 20,000 yuan, and within a few years he set up a media group, and everyone is a floating cloud in front of him? Therefore, Depp's nickname of "Bull B" was shouted for two or three days, and then he stopped shouting.

And Disney has also learned the bitter lesson of the twentieth century Fox's own death, if you don't die, you won't die! So they took a big advantage, and they achieved such good results, and they were quite modest and low-key, of course, they held a huge thank-you meeting, but when evaluating other works, they were very modest, even the famous producer Jerry Bruckheimer, was also very modest, and the works of the proprietors were good, and "Pirates of the Caribbean 2" was just a little lucky, and the audience enjoyed the meal.

Last time, if it weren't for the death of Twentieth Century Fox and his own hand, there would never have been a Four-Nation Coalition attack.

Modesty is modest, they are continuing to maintain the strength of publicity, and strive to ensure the results of the next week, if someone does not knock on the door, their Disney Group is not easy to provoke, nor is it bullied, they are setting a new record in film history, in such a good result, the parent company will never let them be bullied.

Disney is still one of the six major film and television giants, and one of the world's four major media groups, and its strength is a little smaller than the other three, but it is not comparable to MM and Universal.

I'm so busy at work on Monday that I forgot to update.