Zhu Zhaojiang discussed with the high-level and confirmed one thing first, they were in need of funds.

There is no problem with financing, the difference is only how much money and how many shares.

The next day, Zhu Zhaojiang contacted Tan Zongqin and said that he agreed to buy shares, and Tan Zongqin did not delay, and sent someone to Transsion for valuation on the same day. His attitude satisfied the efficiency-oriented Takezhaojiang, so he was very cooperative in the valuation.

Originally, Transsion was not very important, but after the accountant made a valuation, he found that Transsion, a little-known low-end mobile phone company, had a market value of more than 3.7 billion.

This means that Jiangyan needs to spend tens of billions of yuan to get 51% of the other party's shares.

The shareholding is not directly calculated according to the market value, and after the other party divides the shares into 3.7 billion shares, the price per share may cost a few yuan, or even a dozen yuan. If Transsion goes public now, I don't know how many dollars its stock price can rise.

This is why everyone is keen to go public, if Jiang Yan Company is listed now, its value can skyrocket N times in the blink of an eye. However, most shareholders only focus on short-term interests, and once listed, Hang Yu will not be able to engage in long-term planning.

If he is really short of money, Hang Yu can also issue bonds and then borrow money from the Xiaojixiang Fund.

There is a treasure trove of small auspiciousness, and Hang Yu can't think of a reason to go public.

Out of curiosity, Tan Zongqin came to Transsion once again and carefully inspected the company again.

"We have also worked hard in Africa, and the development is not as fast as yours, can you tell us how you did it?" Tan Zongqin asked.

"It's not a big deal, it's just to advertise desperately, design the phone from the perspective of a black person, and do a good job in after-sales service. Although blacks are poor, they are also very concerned about the quality of service, as long as they are treated equally. Zhu Zhaojiang said.

"We made mobile phones long before you did. He added.

In 07, Transsion tested the waters of the African market, and one of the weapons was the dual-SIM mobile phone, which is not uncommon in the domestic market.

At that time, the African market only had single-SIM mobile phones, represented by Samsung and Nokia.

Transsion's idea is also very simple, calls between different carriers in Africa are expensive, and a dual-SIM phone is equal to two single-SIM phones, which is more cost-effective for consumers.

With the product, how can the newcomer Transsion make the black brothers willing to pay for it? Transsion's advertisements were quite down-to-earth, not only on TV, but also on roadside telephone poles, and vigorously painted the walls.

From the airport roads in Nairobi to the slums of Kampala, from the border towns of Kenya to the tourist cities of Rwanda, wherever there are walls, there are indispensable wall advertisements of Transsion's mobile phone brand Tecno.

In addition to advertising, the service also has to keep up.

TRANSSION has a dedicated office in Africa, which is on call for sales and after-sales maintenance. In 2008, Transsion officially entered the African market and released a four-SIM mobile phone!

As of this year, Transsion's Tecno is known as "the No. 1 brand of dual-SIM mobile phones in Africa", and it has only been three years since Transsion officially entered the African market.

After listening to Zhu Zhaojiang's introduction, Tan Zongqin nodded slightly, it seems that it makes sense for people to come to this point. Jiang Yan also spent a lot of money in Africa, but Ma Siyuan did not expect such a crazy advertising method.

In terms of after-sales service, Ma Siyuan is indeed not as good as Transsion.

Ma Siyuan's original idea was very simple, Africa sells low-end mobile phones, what after-sales service is needed. He didn't think from Uncle Black's point of view, a low-end phone for him, if it was broken, it would be thrown away, but it would be precious to Uncle Black.

From Transsion's business attitude in the African market, Tan Zongqin sees the potential of the other party.

Advertising has reached such a point of madness, it is difficult for Tan Zongqin to imagine who else can defeat it. Could it be that there is something even more frustrating? It seems that there is no more, and advertisements are posted on telephone poles and toilets in China.

"Although your method is very good, it is not impossible to imitate, do you have a better plan for the future?" Tan Zongqin continued to ask.

"We intend to adopt a globalization + localization strategy, that is, to replicate the domestic experience in Africa, implement a price strategy, and then provide the right features for the needs of black people. For example, Dolka stays in line with black people's photography techniques. You may not have noticed that the camera settings of the world's most popular mobile phones are based on lighter-skinned people such as Caucasian and yellow people. When black users take photos with this kind of phone, they either fail to focus on the metering, or they are pressed in black. In order to develop a beautification model for dark-skinned users, we have set up a working group to collect a large number of photos of black people, and analyze the facial contours, exposure compensation, and imaging effects. We also plan to make music players that black people like, black people are a country that loves music, and this can definitely be a great weapon for Transsion. Zhu Zhaojiang is full of confidence.

"Coincidentally, we had these ideas before. Tan Zongqin said.

"You're laughing, how can there be such a coincidence. Zhu Zhaojiang didn't believe it.

"You think we didn't do anything when we went into Africa, our company hasn't moved to Africa yet, and we've sent people to investigate black people and come up with a lot of special designs for black people. But I didn't expect that our low-end mobile phones were still too expensive in Africa, but they sold well in China, so we immediately turned our energy back to China. If not, maybe we've already designed the features you mentioned. Tan Zongqin said.

Zhu Zhaojiang was stunned after hearing this, and a feeling of luck surged in his heart.

If it weren't for the "unexpected" popularity of cats in China, it is really unknown whether Transsion can win over cats in Africa.

But everything is such a coincidence, Jiangyan Company shifted its position twice, first to China, and then to South Asia, and gave up the African market.

These two years have also been two years of rapid development of TRANSSION.

"I won't mention the past, but for such a coincidence, I decided to take a stake in Transsion, let's talk about the shares. Tan Zongqin said.

That's exactly what I mean. Zhu Zhaojiang said.

This talk took more than two weeks, and after a series of negotiations, the cats finally raised 52% of the shares with 9.2 billion RMB, which is equivalent to about five yuan per share.

With 9.2 billion yuan in financing, many of Zhuzhaojiang's plans can be completed faster, which makes him very excited.

As long as the company can grow bigger, it doesn't seem so uncomfortable to lose half of the shares.

"Now you can tell me what the request is. Zhu Zhaojiang still remembered Tan Zongqin's words, and he was not sure if he didn't understand it.

"Yes, our company is developing a chip, but it can be expected that the function of the chip that has just come out will definitely not be very good, so it needs to be digested by the low-end market. Tan Zongqin said.

"R&D chips, your company is really extraordinary. Zhu Zhaojiang was surprised.

When Transsion is committed to making low-end mobile phones, everyone is developing their own chips, and this gap is really not ordinary. At the same time, it also made Zhu Zhaojiang more convinced that this financing is definitely worth the money.

On the mountain of Jiangyan Company, the future of Transsion is brighter.