Since the film has just started filming, the focus of the first wave of publicity is still on the original book, and Matthew has successfully run two successful film adaptations of "Twilight" and "The Hunger Games", and has also learned a lot from it, such as people who have read the original book are more likely to buy tickets to enter the theater to watch the movie.

Regardless of whether these people think that the film adaptation is ruining the original book, more than 95% of them will contribute to the box office of the film.

In addition, the proportion of book lovers who spend a lot of money in the surrounding area is also higher.

Just like Warner Bros. runs the Harry Potter series, creating more readers before the film is released will undoubtedly be extremely beneficial for future films.

In North American media and websites, a wide range of promotional advertorials about the original work appeared.

"A counterattack that costs 99 cents - "The Martian"!"

After a headline like this appeared in the media, it attracted a lot of attention, and stories and reports such as Diaosi's counterattack are also the favorite themes for the media and the public.

The original author, Andy Weir, was also portrayed as a tragic figure.

Andy Weir, the author of the original book "The Martian", also has the same tenacious temperament as the male protagonist played by Matthew Horner. Andy Weir started writing a book a few years ago about an astronaut who ran aground on a red planet and did a lot of research on the planet. He spent three years writing the story, with the latest content published on the site every few weeks, giving readers the opportunity to follow the main character, Mark Watney, for free. ”

After gaining a small following, he decided to make it an e-book at the request of his readers. Later, a fan suggested that he put it on Amazon.com, and he did it, putting it on Amazon for 99 cents for readers to buy and read. ”

At the same time, Matthew was also interviewed on the set to cheer for Andy Weir.

"When I first saw this book, I sat down and thought to myself, I might just read twenty or thirty pages and see how it felt, after all, there was not even a paper version of this book at that time, and no one wanted to publish it, but the result was that I read the whole book in one go, and I was completely captivated by it, it was love at first sight!"

As the video of Matthew's interview went viral online and on television, the book "The Martian" instantly became famous, and too many people wanted to see for themselves what it was like to be so praised by Matthew.

The quality of this sci-fi book is guaranteed, and it is highly recommended by Matthew, coupled with a certain scale of publicity, just entering the second half of June, it has reached the top of the New York Times bestseller list, and has become the first on Amazon's e-book sales list!

Subsequently, a large number of North American reporters flocked to the small Australian city of Dolby to visit the crew and interview, and the name of "The Martian" also spread.

As the only actor currently filming, Matthew also accepted a joint interview with reporters in addition to filming.

The film has a production budget of $120 million, which is not a lot of money for a film with similar themes and specifications, but it is all invested by Studio 13.

As an investor, Matthew naturally spares no effort in publicity and promotion.

"What worries me the most when I read the script or what I am most afraid of is that I am alone there. ”

In the face of many reporters, Matthew also said a lot of material that can be used for hype, "In fact, I have very good actors and very good friends around my life, and in this movie I need to be alone on Mars, which is the biggest challenge for me, and even the biggest challenge in this movie is that there is only one person and no friends." But I'm relieved to have such a good director as Ridley. ”

In addition, Disney Studios, a subsidiary of Walt Disney, and Bowell International sent people to communicate with Matthew, mainly to discuss the release schedule of "The Martian", and Disney originally planned to let the film be released on Thanksgiving next year, so as to give the crew enough production time.

But Ridley-Scott said he doesn't need that much time, and that The Martian will be able to complete all post-production by March next year at the latest.

In this way, it is inevitable that the schedule will be advanced.

Therefore, Disney decided to advance the release of the film to the summer file, because the beginning of the summer of 2013 was "Iron Man 3", the independent file known as Matthew Horner's schedule was already occupied by "Fast and Furious 6", and "The Martian" was placed by Disney in June.

This decision will inevitably squeeze the production cycle of the film a lot, but because director Reilly Scott and his production team are already very familiar with the production experience of science fiction films, the crew does not have the slightest worry.

On the other hand, Matthew and Disney thought it would be a truly popular film, and even people who didn't understand the science would be able to easily understand or enjoy it.

Anyone who knows the film industry knows how important audience targeting is, and "Twilight" and "The Hunger Games" are examples of successful audience targeting.

Compared with these two series, the theme of "The Martian" does not clearly divide the audience group, because the original setting is not very brain-burning or very sci-fi setting, but more: humor, human nature, science, and the feelings conveyed are very hopeful and passionate, which is very infectious.

That is, from 8 or 9-year-old children with space dreams, to white-collar workers who work in office buildings every day, they may like this movie.

This also determines that the film must control the scale of the picture, many large-scale scenes in the original book are useless when adapted, and the occasional ones, such as the passage where Mark Watney treats his wounds, will be mentioned as much as possible in the public version.

Although specific scenes were designed for Matthew to heal wounds, for the sake of classification, these scenes could only appear in the DVD version.

The outside world is full of publicity, but Matthew did not neglect his regular job, first of all, to play the role of Mark Watney well.

In the studio, a piece of land has been corrected, Matthew came over with two buckets, squatted on the ground and looked at it, took off the shovel on his waist, dug a small pit, roughly compared the depth, nodded with satisfaction, stood up and took out the package from a bucket, and took a look.

"Grass...... You...... Damn, Mars!" he cursed, picked up the scissors and cut open the package, as if smoked by the stench, and immediately turned his face away, "Hell, this is really damn!"

He squeezed the poop into another bucket of Martian and Earth dirt, and as if he couldn't stand the smell anymore, he turned his head and coughed.

"No, it won't work. Matthew continued to mutter, "I'm going to be smoked to death before the Jinkla is made." ”

Temporarily stopping the work at hand, he found some paper, rolled it into two balls and stuffed it into his nose, took out a package again and cut it open, this time he didn't smell the smell, and said quite contentedly, "The scented paper towels, exclusively for NASA, finally let me find something worthy of NASA." ”

He squeezed out the poop again, as if to say the addiction, "I breathe through my mouth now, and I can't smell the stench in my nose, but the stench still enters my body through the mouth, which ......"

With that, Matthew threw away the goldencla, turned his head and began to retch, and it took a while to recover, frowning and saying, "It's good that I didn't eat." ”

He said to himself, "If you don't work again, you will really have nothing to eat in the future." ”

Then, Matthew glanced at the goldenclat in the bucket, "What if you can't grow potatoes......?" Oh, it's horrible, I'm going to be broken down by microbes. ”

Matthew quickly shook his head, finished the remaining bags, took an iron pipe, and stirred it vigorously in the bucket of dirt and poop to make the Mars brand farmer goldkla necessary to grow potatoes.

"When I go back, I must apply for a patent. "No one wants to know the recipe, it's an independent patent, and the rarest thing is not a mixture of Martian earth and earth earth, but a raw material made exclusively by Mark Watney." ”

Seeing that it was almost over, Matthew stopped stirring, took out the iron pipe and put it aside, and said, "This-stirring stick is very memorable, and I will collect it when I return to Earth." ”

Matthew crouched down again, took the little shovel, scooped out a small lump of gold carats, and placed it in the small pit he had just dug.

"Microbial fertilizer is finally here!" Matthew's disgusted expression was filled with a hint of relief.

Growing potatoes on Mars is obviously the most crucial part of the hero's survival journey, and the botanist, a setting that has been marginalized in previous space science fiction works, has also been added to the protagonist.

This scene design has also been recognized by NASA professionals.

The astronaut's living room insulates the outside atmosphere and radiation, providing constant air pressure and temperature, as well as light, while the actor's modified machine and greenhouse solve the problem of water sources, but still need nutrients and minerals for plants to absorb under soil cultivation conditions.

Fortunately, the soil of Mars and Earth is only slightly different in terms of mineral composition, and according to the soil composition data returned by the Curiosity rover, its mineral content is similar to that of Earth's volcanic ash samples, which is barren but usable after all.

However, there are more important things in the soil on the earth - microorganisms, many minerals need to be decomposed by bacteria or fungi before they can be absorbed as vegetative plants, so when the actor made the Martian version of the farmer's golden carat, in addition to making everyone laugh and mixing nitrogen, phosphorus and potassium into the Martian soil, the more important step is to mix the earth soil samples containing microbial samples into it, so that the Martian soil also has "activity".

The shooting went well, and this long shot passed in one go.

It was also Matthew's last shot in June, after which he will return to North America in preparation for the upcoming release of "Special Forces 2."

His scenes are basically separated from those of other actors, and even if he is not on the set, it will not affect Ridley Scott's filming of other actors' scenes.

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