The words were very harsh, but they shocked Liu Chen's heart, he felt something, but he wanted to avoid it, shook his head, and said, "Don't be a blind - calves." Pen "Fun" Pavilion www.biquge.info"

Liu Chen is sure that Jobs will definitely talk to him and pay close attention to Apple's movements.

And Yukiko Morita is also keeping an eye on Apple at all times.

The day still came.

The proud Jobs didn't pay attention to Liu Chen after all.

On March 1, 2004, Apple held a high-profile new product launch event, and immediately began to sell the first iPod mini in the United States.

On the first day, when the sales data was put in front of Jobs, he was shocked, originally the mini model was for the low-price strategy, to win more buyers, especially those who are not very wealthy, Cook quietly stayed aside.

Jobs frowned, was it unfortunate that the kid said that the mini would be a big seller?" "The data on the first day is often not accurate, and the sales data will be put in front of me on time at this time tomorrow." ”

"Okay, Mr. Jobs. Cook remained respectful, with no expression on his face.

However, the sales figures for the second day were even more terrifying, even Apple employees felt that this product would be a big sale, and they all smiled and greeted Mr. Jobs respectfully, and several old guys from the board of directors called to congratulate them.

"Hey Steven, well done, I knew you were going to be able to take the apple out of the abyss. ”

"Haha, this is Steven Jobs, I'm sorry, you said you were going to launch a mini version, I still questioned it in my heart, thank God, I didn't say it at the time, otherwise it's really embarrassing now. ”

"It's a truly groundbreaking product where we at Apple will dominate the digital music market, and that's great, Steven. ”

Almost all morning was a compliment.

Jobs pinched his brows, but he was not so happy, "Today's sales data will be brought to me as soon as it comes out." ”

Cook stood aside, very able to understand the boss's state of mind, in fact, he didn't expect it, but Liu Chen accurately predicted the sales situation, but in this way, the intellectual property dispute has not been resolved, the more sales, the greater the amount of infringement, this kind of bullshit lawsuit is many years, but if it fails in the end, the amount accumulated in the end is even more amazing.

"Okay, Mr. Jobs. ”

He had to do his job well, and didn't say anything else irrelevant to him.

By the time Cook showed the third-day sales data to Jobs, he stared at the data for a long time, his face very heavy.

On March 5, Apple announced that it was delaying the global launch of the iPod mini by three months, claiming that the global launch was hampered by a supply shortage due to much higher-than-expected demand in the U.S. market.

At this time, orders for the iPod mini on Apple's website have been lined up for 6 weeks.

This move caused dissatisfaction in other markets around the world, especially the Hishima market, which set off a wave on the Internet, under pressure, Apple had to announce that it was about to be officially listed on Hishima, and the first batch of 8,000 units immediately triggered a rush to buy, just outside the door of the Apple computer store in Ginza, Tokyo, there was a queue of about 1,500 people quietly queuing, and as soon as the time for business came, everyone rushed into the store to buy it, hoping to buy the market price of 28,140 yen Island Yuan fashion toys before others.

Apple headquarters, in Steve Jobs' office.

Cook looked at the document and repeated rarely: "Mr. Jobs, do you really want to enter the Huaxia market immediately?" According to the statistics, due to the success of Yinba, the market demand in Huaxia is not urgent, and at this time, our supply is tight, and it is impossible to distribute a large number of goods, will it cause Liu Chen's vigilance?"

The corner of Jobs' mouth raised a sneering smile, and said: "Heh, I just want to give this kid a little color, the first issue is on 80 units in Huaxia." ”

"80 units?" Cook exclaimed, Huaxia's total MP3 sales reached more than 2 million units last year, and this year's data is still surging.

"Arrange it according to my requirements, the bigger the momentum, the better, aren't there many celebrities who want to act as spokespersons through their agents? "In the end, Jobs was scheming, and his comparison psychology of people was even more accurate.

Cook agreed, and hurriedly went down to make arrangements.

He is meticulously intellectual.

On March 10, Apple released the iPod-Mini in the Chinese capital, attracting a large number of media attention and celebrities in the entertainment industry.

Due to the tight supply of the iPod mini around the world, the first phase of supply to the Chinese market is limited to 80 units.

For a time, Luoyang paper was expensive, and the first iPod-mini in Huaxia auctioned on the spot was sold at an astonishingly high price of 11,000 Huaxia coins.

Liu Chen was looking at the information gathered from the Internet news, Zach was handy with this, playing the role of Liu Chen's secretary, his face was ugly, the supply of ipod-mini was tight, the first batch of 8,000 units on the island of Japan, and only 80 units in Huaxia, such a small number, and there were no physical stores, there was no other way to buy, which undoubtedly increased the mystery, whoever bought it was the capital to show off.

Obviously, if the ipod-mini is distributed in a large area in China, it will indeed cause a big blow to the sound master, at least it can fight the courtesy and pull away many high-end and high-quality customers at once.

Liu Chen understood very well that this must be Jobs's instructions, the purpose was to tell him, I can enter Huaxia at any time and crush you, he looked out the window in the Hayan Library and pondered the countermeasures, the current situation is not good, overestimating the dominance of Soundmaster in the Chinese market, underestimating the power of Jobs with iPod, even if Apple was about to go bankrupt for a while, but the brand image of thirty years has long been deeply rooted in the hearts of the people, and branding is like fine wine, it takes time to slowly ferment to be pure, which is the weakness of Soundmaster.

Zach said happily on the sidelines, "Boss, you're charming when you're meditating. ”

It's not uncommon to ignore him.

With the frenzied sales of the iPod mini in the North American market and the strong demand in the global market, Apple's stock price, which has been depressed for more than a decade, has begun to rise in real sense.

The shareholders are all happy. (To be continued.) )