This year's summer is the most exciting summer, with six super blockbusters competing for each other, contributing to the wonderful summer war.

Surprisingly, the last super blockbuster of the summer, "Harry Potter 5: Order of the Phoenix" achieved good results in the first week, and the next week was actually under the attack of "The Grand Gay Wedding" and "Hairspray", which were caught in an unexpected hard battle, and on the eve of the completion of the task of defending the city, the city gate was broken, and it was defeated to the top of the list, and was reluctantly won the championship by "My Grand Gay Wedding", becoming the second time after "Harry Potter and the Chamber of Secrets" that the series failed to top the list. Of course, given that "Gay Wedding" and "Order of the Phoenix" are very far apart.

Comrade Adam Sandler, who is "one year old and one is cheap, and is getting more and more indebted", tells the story of a pair of firefighter brothers who pretended to be gay to marry in order to make one of the children a beneficiary of the insurance money, causing various riots. As soon as it was launched, it immediately exploded in the film market, and within the large-scale screening scale of 3,495 theaters in North Mi, it successfully raised about 34.78 million yuan with an average score of about 10,000 US dollars for a single theater.

Sandler, who has held the record of "starring in commercial comedies in more than 100 million locals" since '02 ("Spanish English" and other award-winning types are not counted), seems to have completed this year's box office target ahead of schedule.

Director Dennis Dugan once created the commercial peak of Sandler's starring work "Fake Dad" (163 million), and then the solo "The Bench" also sold nearly 60 million, but after all, it is not as brilliant as before. On the other hand, Adam Sandler, who broke through 150 million twice in the last century, entered the 21st century, although he was still favored and his value was constant, but he no longer had the energy to call for wind and rain seven or eight years ago, except for "The Longest Code", which took the opportunity to become popular at the end of "Star Wars Prequel 3", "Mr. Deeds", "50 First Loves", "Life Remote Control", etc., are all suspected of "barely earning enough 100 million and closing down immediately", so the once golden partner held hands again and tried to recast the brilliant ambition is self-evident.

The opening area of 3495 movie theaters may be a piece of cake for the families of large families such as MM, DreamWorks, and Disney who have a lot of face in North American theaters, but for Universal, whose distribution level has not improved for many years, it can be described as a "fate" move, second only to the number of premiere theaters of "Hulk", "Fake Gods 2", "Van Hale Star", "King Kong", and "Meet Your Father-in-law 2", ranking sixth in the company's history.

What almost made the world cry was that the top four "Green", "Mao 2", "Fan", and "Jin" all ranked among the "box office unexpected" group (there is no doubt that the global hit "King Kong" is sluggish, which is extremely dazzling against the backdrop of its huge investment of 200 million), especially "Mao 2", which is ninth on this week's list, lacks Pixar's endless creativity, and can't get out of Warner's face of "making blockbusters like serials", resulting in "Jurassic Park" and "The Mummy" Waiting for the ace series to be cut off but there is no successor, the annual income is getting worse, and it is easy for "One Night Belly" to be released, and before I have time to laugh, I encountered the "most expensive comedy in history" "Mao 2" and set off a cold snap that swept across the whole meter, and the global side was of course in a hurry to transfer.

So the three parties looked at the topic of broken arms that was hyped up by "Brokeback Mountain", and at the same time sacrificed the marriage section of "My Grand Greek Wedding", and copied the model of "Cohabitation Threesome", as if "taking the beauty of the world as their own", after playing with "British Vase" Kate Beckinsar, Sandler dragged Jessica Bell who "had two feet with Justin Timberlake and Scarlett Johansson" into the water, and asked the girl who had just "foreseen the future" with Nicolas Cage to serve as the protagonist "heavy sex and light husband" played by Sandler The "third party" that led to the exposure of the fake marriage incident. The male No. 2 Kevin James is a suitable candidate who is difficult to find with a lantern.

If Adam Sandler's face is like a robot cat, this gentleman is a Garfield, and his even worse appearance is not in danger of stealing the limelight from the protagonist.

It's a pity that such a comedy that seems to take advantage of the time and place only started with less than 35 million, which is lower than all Sandler's local works that exceeded 100 million ("Tea Boy", "Fake Dad", "Mr. Deeds", "Anger Management", "50 First Loves", "The Longest Code", "Life Remote Control", the lowest start of 37.16 million and the highest start of 47.61 million), once again showing Sandler's box office decline.

It's not surprising that this is the most tragic summer war, surrounded by strong enemies from the left and right, not to mention the two strong "Harry Potter and the Order of the Phoenix" and "Transformers", just watching "Hairspray" in the same week is enough for "Gay Wedding" to drink a pot, and the jaw-dropping and surprising start of the direct education industry is extremely strong, and the quality praised by film critics is even more unexpected, and the advantage of "Hairspray" will be obvious when competing for staying power in the future ("Gay Wedding" has received a flood of bad reviews).

From next Friday, it will be delivered at the frequency of "five films a week" (only the works that are fully screened, not counting the films screened), both "The Simpsons", "The Spy: Bonn's Ultimatum", "Rush Hour 3" and other seed players, and "Super Dog", "Stardust", "Becoming Jane Austen" and other dark horses, the next week of "Gay Wedding" must be quite spectacular.

There is also the fact that the purchasing power of men is close to the limit, although the starring lineup of "Robot Cat + Garfield" is not highly ornamental, in view of the content of "Gay Wedding", it can still be speculated that the audience of this work should account for a considerable proportion of men with broken arms, and women with the same person, or that such consumers are a major core of the film's market positioning, unfortunately, we have seen it in this year's spring schedule: middle-aged men who drag racing out of foreign appearances, muscular men with dew point brawls, lewd men with ice pas de deux, and a variety of men/broken arm products.

"Gay Wedding", which thinks it is a precedent, has not been able to get rid of the trap of love triangle in terms of content, and the gay gimmick does not have the fierce material of "one-handed lifting of key parts" in "Ice Blade Duo", and the attraction is not difficult to understand.

The second is the exhaustion of comedy purchasing power, although Universal's three comedies are arranged in a very orderly manner: in early June, the low-cost "One Night Big Belly" was tested, at the end of June, "Fake Gods 2" landed on the mothership, and at the end of July, "My Grand Gay Wedding" was grandstanding. The unexpected success of "One" and Warner's "Ocean's Thirteen" teamed up to make the bad movie "Mao 2", so that Steve Carrel, who was easy to "turn positive", could only share a very low income of two or three percent in the comedy field - Rao is so surviving Warner's "Marriage Certificate" took advantage of the fire to rob and beat the side drum.

Coupled with the jubilant exuberance of "Shrek 3", "Surfing Penguin", "Ratatouille" and the funny excess of "Transformers", and when "Gay Wedding" was unveiled, the comrades-in-arms who relied on shaking off their burdens to make money were basically overflowing,...... How much more can be dug up in this film?

"Harry Potter and the Order of the Phoenix" earned 32.19 million in 4285 theaters this week with an average of about 7500, with a total of 207 million in China (breaking through the level in 12 days, second only to "Transformers", ranking 14th in film history), but the remarkable decline was as high as 58.3%, although it was not as good as "The Prisoner of Azkaban" and ranked second in the series, but the actual harvest of 32.19 million was an out-and-out "the lowest point of the second weekend of the series", however, "Order of the Phoenix" has its "Wednesday opening" after all The particularity, at least so far, the 207 million achievements are still ahead of the 205 million of "Goblet of Fire", sticking to the speed of "the first captive in the series in the same period".

But this does not mean that the local 300 million of "Order of the Phoenix" is a certainty, on the contrary, as mentioned above, the flood of large-scale public works of "five parts a week" in the next five weeks will make it difficult to control the decline, as if the "Simpsons" that carves up the youth class, the indiscriminately divided "Spy 3", and the "Stardust" that carves up magical fans are the three major threats to the box office, and the latest "Goblet of Fire" in the series has exploded a terrifying 63.7% drop in the third week, even if the summer schedule "The Prisoner of Azkaban" In the same period, there was also a huge figure of 48.4%, so the future of "Order of the Phoenix", which faced many encirclements and suppressions, was worrying.

As a conservative estimate, if Monday to Thursday can harvest an average of 3.5 million per day, advance to 220 million by the end of next week, and fall 240 million in one fell swoop next Sunday, then there is still hope for Beimi to break through 300 million;

"Goblet of Fire" was overtaken by "Philosopher's Stone" in the fifth weekend (at that time, on the basis of the confrontation with "The Legend of Narnia", and "King Kong" was born), "Order of the Phoenix" wants to "super four to catch one", and there is hope for at least not less than 235 million by the end of next week.

In addition, the publication of the finale (early exposure) does not seem to be beneficial to the box office of "Order of the Phoenix", it is that the children who have grown up with the series do not buy the finale of "the sacrifice of the secondary characters and the reunion of the main characters"! Maybe more than 700 pages are too long to read for a few days, and when the children finish reading the book next weekend, a large number of "repeat customers" will emerge, which is expected to usher in a relatively stable or even rebounding box office figure. (It's just a luxury)

The "adaptation history" of "Hairspray" is similar to the previous year's "The Producer", which first appeared on the big screen (the debut version appeared nearly 20 years ago and was directed by John Waters), then toured Broadway to gain popularity (in 2003, won eight Tony Awards), and now the filmmakers who lack originality have brought it back to the screen.

This weekend, "Hairspray" premiered in 3,121 theaters, earning 27.8 million with an average of 9,000, and "Gay Wedding" formed a combination of "Harry Potter" and "Harry Potter", which was unstoppable, and surprised and ...... the industry insiders who expected the "15 million opening".

This is another masterpiece of MM.