The first concert in China was successfully held, and it was still a venue of 100,000 people, which was a great affirmation for Li Zhifan.

affirmed his achievements over the years and affirmed his box office appeal in the performance market.

After this battle, there are more partners looking for Li Zhifan, especially in the endorsement area, international endorsements and national-level endorsements have come one after another, these endorsements are all brought to the treasury, the big financiers in the financial system, Li Zhifan will make a movie or something in the future, and he can directly ask them to attract investment with the contract.

The current entertainment capital market has formed a pattern, and with industry rules, endorsements are no longer just to earn a little advertising money.

Those stars who bring capital into the group, and the ones who support them are such a consortium.

Of course, there are also complex chains of interests behind this kind of thing, some are like Li Zhifan, who are popular, hot, and strong, and they can really bring benefits to them, and some are behind the crotch output relationship, which can bring services to these rich people, and some are more complicated, belonging to the rich man who is the object of service, and there is only one word behind it: can't say.

Throughout April, Li Zhifan completed six concerts and signed 8 endorsements.

Among these 8 companies, there are chewing gum, cola, automobiles, clothing, men's moisturizers, and so on.

Li Zhifan's endorsement of these products is no longer limited to the image endorsement of China, but of a global nature, and these products are also at the forefront of the international market, such as the three brands of chewing gum, cola and automobiles, which are American companies, while clothing is an Italian company, and the rest of the domestic products are also the world's top 500 companies.

Moreover, in terms of endorsement fees, Li Zhifan also gave a great discount to domestic enterprises, and the endorsement fee is only a very low price, and the key is the investment cooperation agreement in the contract.

On this day, Li Zhifan was going to shoot a clothing advertisement.

The clothing brand is a world-renowned menswear series, originated in Italy, with a history of more than 100 years, is one of the three major international menswear brands, and Li Zhifan wants to shoot a suit and a jacket, a total of two advertising films.

Originally, it was scheduled for a morning shooting time, but when Li Zhifan was about to leave, he received a call from Kang Peixiu, the leader of China Film, asking him to meet and have dinner together at noon by the way.

Therefore, the original morning time can only be greatly shortened.

"Communicate with the filming team, shorten the time, I have to talk to Mr. Kang of China Film at ten o'clock!"

As soon as he got in the car, Li Zhifan said to the assistant in front.

The assistant immediately nodded: "Okay, I'll call." ”

In addition to the people from the advertising film director team, there are also people from the manufacturer, including two foreigners who flew over from Italy to supervise the shooting.

According to the experience of shooting commercials in the past, such an international-level large-scale advertising film takes at least three days to shoot, and the preliminary preparation sometimes takes up to a month, or even a year ago.

Even those international European and American celebrities dare not say that they will only give half a day to shoot such an advertisement, but Li Zhifan dares to give it, and it is not easy to find this half day in the plan.

But now it's not even half a day, maybe only half an hour.

Along the way, the phone in Li Zhifan's hand has been ringing, and this has been the case during this time, among them, Lei Shanhe came to him, talked about the shooting of the new mobile phone commercial, and the leaders of radio and television called, and they were also asked by Kang Peixiu to talk together, knowing that there was still Li Zhifan, he called to ask, made an appointment to meet in advance, and then went together.

are all bigwigs who affect the entertainment industry, and Li Zhifan has to find time to meet even today, so the filming time has to be shortened.

When he arrived at the scene, Li Zhifan found that the atmosphere was a little low.

The faces of the director, cinematographer, and lighting are as long as bitter melons, but when they saw Li Zhifan coming, they squeezed out ugly smiles one by one and forced a smile.

Looking at the cigarette butts under their feet, Li Zhifan probably understood, maybe it was really because he was too nervous about time, which made them even more nervous, and it was psychological.

At this time, the manager of the advertising company that undertook this business walked in with two Italians, and when they saw Li Zhifan, the three of them walked up with smiles on their faces, shook hands with him, and greeted him.

The two Italians didn't see the bitter gourd faces of the on-site filmmakers, and they didn't know that Li Zhifan's shooting time had been greatly compressed, so they thought it was the same as normal.

But the manager knew it, and when he shook hands with Li Zhifan, he showed an indescribable wry smile.

"Don't waste any more time!"

Li Zhifan shook hands with them, and said directly, "Hurry up and start!"

Hearing this, the director immediately walked over with a few pieces of paper, handed them to Li Zhifan, and said, "Mr. Li, I'll probably tell you about our shooting, it's like this......"

The Italian and the manager on the side were also watching, because of the language barrier, the manager reported and communicated with the two of them in Italian from time to time.

Li Zhifan listened and watched, and after the director finished speaking, he nodded and said, "Okay, I know!"

"Uh......"

The director was stunned for a moment, and then nodded after being stunned, "Okay!"

However, the expression in his eyes was full of expression, and he still didn't believe it, although Li Zhifan is a famous director and famous actor in the country, but no matter how bullish he is, he is also a human being, just listening to this stool, he can understand everything?

However, what made them even heavier was still behind, and Li Zhifan then said to the manager and director: "I'm sorry, today's time is too tight, I can only give you ten minutes." ”

Ten minutes?

The manager and director both opened their mouths wide and looked at Li Zhifan stupidly.

Are you kidding?

It takes five minutes to change clothes, right?

This is a total of two sets of commercials, although one is only 30 seconds, but it is 30 seconds on TV, not only 30 seconds for live shooting!

The lights and cameras on the side were about to cry when they heard this.

The director's face changed several times, and finally turned his head and walked behind the monitor and sat down.

The manager was also quite helpless, and when the Italian guy next to him asked, he could only vaguely use the information asymmetry to fool around.

Li Zhifan changed into a suit, and it only took a minute.

"Hurry!

The teacher in charge of the service couldn't help but be surprised, it is normal for celebrities to shoot commercials and change clothes for more than half an hour, but Li Zhifan actually only took one minute, which is almost no different from ordinary people getting up and getting dressed when they are late for work in the morning.

Because it is a studio shot, it is a green back cutout.

There was an open-top sports car parked in the shed, and all Li Zhifan had to do was pretend to get out of the car, and then lean on the door and pose to look into the distance.

I don't know when it started, shooting an advertisement also brought the end of the god turn, the idea of this plan is that everyone thought it was an advertisement for a car, but I didn't expect it to be an advertisement for a suit in the end, which means that although you can't afford to drive a sports car of tens of millions, you can wear a suit of tens of thousands of yuan, and you will not lose a supercar of tens of millions.

And the final scene has to change, from leaning on a sports car, suddenly to leaning against the wardrobe at home, the action and expression have not changed anything, but the background has changed, from outdoor to indoor.

However, these don't need Li Zhifan to play again, and computer technology can be done.

After starting filming, Li Zhifan got into the car directly, pretended to lean forward slightly to stop the car, and then opened the door and walked down, because he wanted to show his suit and behave naturally and decently, so his movements were extremely elegant.

When one foot steps out of the car and steps on the ground.

When you turn around and stand up and get out of the car.

When you close the door and turn around and lean against the door......

A set of actions was done in one go, and the two Italians nodded frequently in approval.

When the director saw all this behind the monitor, he was instantly relieved, and after shouting "stop", he stood up and applauded.

Li Zhifan unbuttoned his buttons and walked towards the changing room, and the teacher who served Huadao on the side immediately followed him and followed with a second set of clothes.

This time the change of clothes is still very fast, and the two sets of clothes are tailored to Li Zhifan's figure, and there is no question of whether it is big or small.

This time, it was still more than a minute to change clothes, and when I came out again, the sports car in the shed was gone, replaced by a table and a chair, and a laptop on the table.

The theme of this set is casual, and Li Zhifan is also wearing a jacket and slacks, no tie and shirt, and a white T-shirt inside.

The shooting content is Li Zhifan tapping in front of the computer, and then picking up the coffee on the side and taking a sip gently.

The requirement is to show relaxation, to play on the balcony at home, with a beautiful view outside, rather than typing the computer in the office to catch up with work, whether it is the hand typing or the eyes looking at the computer screen, it cannot show eagerness.

This is easier for Li Zhifan, after sitting down, he heard the director shouting to start, and gently tapped the keyboard, in addition to elegance, it was more casual and indifferent.

The Italian who was watching from the sidelines suddenly became annoyed: "I should let him play the piano, what kind of computer!"

The manager also patted his head and said, "Yes, why don't I go and discuss with Mr. Li?"

"No, the content of this commercial was set by the headquarters, and it will be broadcast around the world, and if you change it, you have to discuss it with the headquarters!" The Italian shook his head helplessly.

This time the shoot was faster, and it was over in less than two minutes.

The shooting effect is satisfactory to the customer, the director, the camera lighting, and the styling consultant, so it can be said that there is no fault at all, and if you don't change clothes, the shooting time only took about three minutes.

These are two sets of films!

Shooting two sets of films in three minutes is simply the biggest miracle in the entire advertising film industry, and peers will not believe it if they are killed.

It's a pity that the manager is a problem, and he pulled the director and said, "Isn't there still some time?

The director glanced at him, lit a cigarette, glanced at him with slightly trembling fingers, and complained directly: "Stupid!"

In addition to the commercials, there are also some modeling photos to be taken, which were originally planned to be shot next time, and then find a better location shooting.

However, Li Zhifan proposed that he simply shoot it directly this time, as for the outside world, it is also a plane photo anyway, and it can be done by changing the background in the later stage.

So the Italians and the manager agreed, and there was no need for a director to shoot a flat photo, just a photographer and a stylist.

"Four minutes left!"

Li Zhifan looked at his watch and asked the photographer, "It's okay to finish shooting within the specified time, right?"

"No problem, no problem!"

The photographer saw Li Zhifan's skills just now, especially his grasp of modeling and angle, and of course nodded again and again.

But the advertising manager on the side gave the photographer a look again and again, asking him to drag on and take a few more photos.

He also thought that if the filming couldn't be completed within the specified time, would Li Zhifan still be able to pick a son and leave?

If he really dares to do this, the matter will get out, and Li Zhifan will definitely be confused.

The photographer didn't care about his set, picked up the camera and started shooting, and Li Zhifan didn't need styling guidance to propose and design, he posed a few times by himself, and the most beautiful effect was achieved.

It's because he has extracted a lot of skill books from the red envelope, so this is all pediatrics for him.

At the end of the day, it was really only ten minutes long.

Seeing that Li Zhifan was about to change his clothes, an Italian came up and said in English: "Li, you can wear this suit! ”

And the teacher who served Huadao on the side had already wrapped up the suit just now and the clothes that Li Zhifan had changed out of and handed it to Li Zhifan's assistant.

"That's okay, I won't change it!"

Li Zhifan made an OK gesture and said, "There's no way to delay any more today, I still have something to do, so I'll leave first." ”

"Good, good!"

Everyone came over to say goodbye to Li Zhifan and sent him to the car.

After getting into the car, Li Zhifan immediately took off his clothes, and said as he took off: "I'll go, it's too hot, this Italian guy is doing it on purpose, right? I don't look at the weather, it's May, let me wear a jacket?"

Fortunately, he only needs to take off his coat, and the T-shirt inside and the slacks underneath are thin summer clothes, so he doesn't need to change them.

And in the studio just now.

After Li Zhifan left, what he left behind was a discussion of admiration and surprise.

"It's amazing, I've been shooting commercials for so many years, and I've never seen it shoot so fast?"

"yes! I've never had such a cool job, and I feel like I'm going to finish it when I start work. ”

"Master Deng, how do you feel today?"

"Feel it, it's a flash! It's funny that I haven't filmed anything yet, but it's already done. ”

"Haha! That's how I feel. ”

"Hey, look at the director, before Mr. Li came just now, he was so impatient, he went outside to smoke half a pack of cigarettes, and now when I look at him again, he smiles like a child. ”

"That's it, I'm not happy to be able to call it a day!"

“……”