Chapter 461: My Le Bai, My Pioneer Officer
After getting He Boquan, the next thing was much easier, so Su Chenyu took Boquan directly from the capital to Xiaolan Town in eastern Guangdong, where he wanted to complete his final blow - casting his own "pioneer officer". Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Su Chenyu has already talked to Su Zhenbang about investing in Robust, and Su Zhenbang does not oppose or approve of this, but he will fully support it. Therefore, in order to deal with the Xiaolan Town Government this time, Suning Group sent local public relations personnel, after all, it is better for professionals to do "this kind of thing".
Originally, the affairs of the Xiaolan Town Government, if Su Chenyu and Su Zhenbang used some relationships, they could naturally be handled with one sentence. However, if it is not bragging, the existence of the Xiaolan Town Government is really not worth Su Chenyu to use some aspects of the relationship, just let the government public relations personnel handle it.
Besides, the staff of Suning Group's government public relations department are not vegetarians, and the crazy expansion of Suning Group in the local area in recent years is indispensable to these people - they are all responsible for the local government departments.
As for how Suning Group's public relations staff negotiated with the Xiaolan Town Government, Su Chenyu didn't want to care, and he didn't need to care, he just needed to get the results he wanted. However, although he is not worried, it does not mean that some people are not worried, and Comrade He Boquan is quite worried about this, he is afraid that the Xiaolan Town Government will not agree -- then he is not working in vain.
Before the results of the negotiations over there came out, Su Chenyu had already confidently started the next step, anyway, He Boquan was forced by Su Dashao's bursting self-confidence - where did he get his confidence?
Although the Xiaolan town government has not yet relented to agree to the restructuring of the new company, Su Chenyu has already invited the accountant of Ernst & Young first. Needless to ask, the next thing Su Chenyu has to do is to account for all the assets and financial status of today's group, and then use this as a basis to carry out the next new company reorganization.
Both sides went hand in hand, both hands were hard - and soon good news came from both sides.
First of all, Ernst & Young completed the accounting of the financial status of today's group's assets and issued a professional asset financial report - although Su Chenyu's first step has not yet been taken, the second step has been taken.
Fortunately, this "disordered" pace of reorganization did not make Su Chenyu lightly, because there was also good news from the public relations staff of Suning Group - the Xiaolan Town Government finally relented.
At first, the Xiaolan town government is still relatively reluctant to sell and reorganize the shares of today's group, after all, the company's operation and profitability are still relatively good, and there is no need to carry out the so-called reorganization. The most important thing is that after the reorganization of the new company, the Xiaolan town government only owns about 25% of the shares, which is only the biggest psychological obstacle for the other party.
Fortunately, the public relations staff of Suning Group are all masters of fooling, and they only mentioned one thing that perfectly hit the heart of the Xiaolan town government - that is, attracting investment.
You must know that in this era, the criterion for judging the performance of a local government is nothing else, but the amount of investment that attracts investment -- the more investment is attracted, the better the political performance, and vice versa. Therefore, now local governments around the country are simply like crazy demons, everywhere to attract investment, which has led to the signs of local investment promotion offices hanging everywhere in big cities. Even, as long as you show that you have investment intentions, after being pulled to the local area by the staff of the investment promotion office, it is definitely an "emperor" treatment - not only delicious food, good drink, and fun entertainment, but also local leaders of all sizes are accompanied by smiling faces and saying good things.
In view of the popularity of attracting investment, shrewd scammers have aimed at this, so they pretend to be wealthy businessmen from Hong Kong, Taiwan or abroad, and go to various small cities to conduct so-called inspections in the name of investment. Because of the underdevelopment of information, the investment promotion department of the local small city cannot distinguish the true identity of these people, and these scammers all dress, wear, talk and act like rich people, so they are perfectly concealed.
Besides, it is not easy for someone to come to inspect the investment, and the investment promotion office does not want to go into more in-depth investigation, and if it offends a large businessman, won't it be too late to cry? Therefore, in the past few years, there have been quite a few local governments that have been deceived, but everyone is still happy to do the work of attracting investment -- after all, they cannot be wasted because of choking.
Therefore, the Xiaolan Town Government is no exception, and as a member of the forefront of reform and opening up in eastern Guangdong, the Xiaolan Town Government cannot lag behind in the work of attracting investment. Moreover, this time it was the well-known Suning Group that came to invest, so when the public relations staff of Suning Group mentioned attracting investment, the Xiaolan Town Government directly "surrendered" without any resistance.
Of course, Suning Group's offer is also quite favorable -- in addition to Suning Tianchen Investment Company's investment in the new company, Suning Group will also make other investments in Xiaolan Town.
This kind of condition is simply impossible to refuse, so after several rounds of stubborn resistance, under the pressure of the "sugar-coated cannonball" of "investment promotion", the Xiaolan town government decisively agreed to the restructuring plan of the new company.
Su Chenyu, who got the "good news", notified He Boquan as soon as possible: "Lao He, the Xiaolan Town Government has agreed, and the following things can be carried out." ā
"Really?" After listening to Su Chenyu's words, He Boquan couldn't believe it, so he asked again and again: "Is it really fake?
"What do you say? Can I still lie to you?" Su Chenyu smiled, and then said solemnly: "I hope that after the restructuring process, the management of the company will not have any problems, you should understand what I mean, right?"
Nodding, He Boquan naturally knew what Su Chenyu meant, that is, to let him stabilize several high-level executives of the company in the process of reorganization, especially the original four partners. There is no doubt that once the new company is reorganized, some people will receive huge benefits - such as his He Boquan, while others will definitely have their interests compressed - such as his original four partners.
Of course, He Boquan also knew that the 25% of the shares he got in the new company were not only for himself, but also for his four partners - as for how to distribute them, Su Chenyu transferred the power to him. That is to say, as long as he He Boquan has the ability to prevent the four partners from making trouble, he will have no problem taking all the 25% shares, but if he can't stabilize the four partners, then Su Dashao doesn't mind sharing the profits that originally belonged to him to others.
"Don't worry, I promise that everything will go smoothly during the restructuring of the new company. ā
In fact, He Boquan has reached a benefit distribution agreement with his four partners and divided part of his interests, so he can be sure that there will be no problems.
Now that everything is in place and the east wind is coming, the next thing is much simpler!
Soon, the management of the company headed by Suning Tianchen Investment Company, Xiaolan Town Government, and He Boquan formally reached a new company restructuring agreement - the three parties jointly established a new company, Robust, and injected all the assets of the original group into it.
According to the asset financial report issued by Ernst & Young, all the assets of the original Today Group were valued at 38 million, and Su Chenyu invested 20 million to buy 51% of the shares. Of course, this money is not owned by He Boquan and others, and all of it belongs to the Xiaolan Town Government, and He Boquan and others' shares in the original group plus himself will be converted into shares of the new company.
Subsequently, all the assets of the original Today Group will be loaded into the new company, Robust, Su Chenyu will hold 51% of the shares as the controlling shareholder, while the Xiaolan Town Government will hold 25% of the shares as the second largest shareholder, and finally He Boquan and his team will hold 24% of the shares of the new company. However, because of Su Chenyu's support, He Boquan and his team, although they have the least shares, will be given absolute management rights to the new company, Robust, and the Xiaolan town government will be completely excluded from management.
After the establishment of the new company, Robust, Su Chenyu decisively announced his new plan to He Boquan - in addition to firmly consolidating the main business of raw milk yogurt, he will go all out to enter the health care products industry.
This made He Boquan a little confused, because Robust now has no experience and technology in the health care product industry, and it is completely blind. However, when Su Chenyu told He Boquan about his plan, He Boquan's excited eyes lit up, and he seemed to see countless renminbi flying towards Robust and himself.
However, after all, the brand of Robust still has a certain value, especially in the lactic acid beverage industry, and Su Chenyu doesn't want to ruin such a big brand. Therefore, Robust chose to enter the health care products industry, but it did so with the vest of Today Group - Today Group will become a subsidiary of Robust, mainly responsible for the health care products industry.
Yes, the main reason why Su Chenyu invested in Robust's is to participate in the upcoming health care products industry war - it is definitely a cruel shopping mall without any morals and rules, only interests. The final result is that although some people have amassed a lot of wealth, they have directly made their own health care brands and the entire health care product industry bad and wasted.
Therefore, for such a business war in the health care products industry with no bottom line, Su Chenyu will never fight hard with Suning Beijian and Qingchunbao. It's very simple, there is no need at all, you must know that now Suning Beijian and Qingchunbao together will occupy more than half of the domestic health care products market, and Suning Beijian is gradually exaggerating its own market in Asia, Europe and the United States. Therefore, Su Chenyu will never use this kind of company that is destined to grow into a century-old enterprise to compete with those nascent health care product companies.
However, Su Chenyu is really unwilling to give up the huge profits in this tide of the health care products industry, so at this time, Su Dashao has to find an agent - Robust is his agent Su Chenyu, the pioneer in the future health care products industry war!