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Everything that happens around the Oscars can definitely be described as ups and downs, if someone thinks that they have made an extremely good movie, or played an extraordinary role, the Oscar statuette will naturally fall on their heads, and it is estimated that they will not get it for a lifetime, what Matthew sees is that some studios who want to compete for the best picture, in order to drag the big hit "The Lord of the Rings 3: The Return of the King", even Tolkien, who died decades ago, did not let go.

There is also Charlize Theron, Matthew saw the news from the media and learned about the misfortune that happened when she was a minor, and it is estimated that Charlize Theron's current contradictory personality of both putting up with Stuart Townsend and packaging herself in an independent and strong shell may have something to do with it.

In late January, the Academy announced its Oscar nominees, and "Pirates of the Caribbean" received five nominations for Best Actor, Best Makeup, Best Visual Effects, Best Sound Effects and Best Sound Editing.

For the first time in his life, Johnny Depp was nominated for an Academy Award for Best Actor.

Matthew made a special congratulatory call, and Johnny Depp was very happy, but very sober, knowing that for Jack Sparrow, the Best Actor nomination was already the limit, and the chances of winning the award were negligible.

In addition, Matthew also got good news that since "Pirates of the Caribbean" won five Oscar nominations, the organizing committee confirmed that the crew would be given a certain number of attendees, and he, as one of the leading actors in the film, would go to the Oscar red carpet.

Knowing that Matthew would be going to walk the Oscar red carpet, Sean Daniel immediately came over to discuss how to maximize the use of the Oscars to promote "Dawn of the Living Dead".

Recently, all aspects of the Oscar rush publicity has been vigorous, and the post-production of "Dawn of the Living Dead" has almost died down at this time, except for borrowing Matthew to promote the popularity caused by Disney Studios, there are almost no other publicity plans.

"Dawn of the Living Dead" itself is not high in production costs, but it is only a medium-scale investment, and the budget for publicity and marketing is small.

Every year after the New Year, it belongs to the awards season and the Oscars, and news about the Oscars occupies most of the pages of movie reports.

"The Oscars are a big stage, and tens of millions of people watch them every year. Helen Herman looked at Sean Daniel and said, "This stage is really a great opportunity for publicity, and if anything happens at the Oscars and the dinner that follows, it will soon spread all over the United States." ”

Sean Daniel sat on the sofa and spoke slowly, "This is also the purpose of my visit, can we borrow Oscar to help Matthew make a little news?"

Matthew reminded, "There are a lot of big stars at the Oscars, and I'm neither nominated nor presenter, so it's hard to grab the news, right?"

"Well, it's a little harder. Sean Daniel nodded, "That's why we're going to have to figure it out." ”

Helen Herman lifted her chin and was clearly thinking about the right course of action.

"Or else...... Matthew asked, thinking of Jessica Alba's fabulous performance, "I fell on the red carpet?"

"Not good!" Helen Herman heard Matthew mention Jessica Alba and immediately vetoed, "This kind of performance is only suitable for actresses, and it is seriously contrary to your external personality, which will only be counterproductive." ”

Matthew thought about it, it seems to be the same, his public image, which has always been resolute, wild and full of power, how can he wrestle on the red carpet?

Sean Daniel chimed in, "It's really not appropriate. He thought for a while, and then said, "Our publicity during this period of time has been rubbing the popularity of Disney Pictures, "Pirates of the Caribbean" and "National Treasure" that you are about to participate in have brought some attention to "Dawn of the Living Dead", but the sensational effect that the Oscars can cause in the short term is incomparable to the popularity. ”

Clearing his throat, Sean Daniel added, "There is also an extremely important point, the release time of "Dawn of the Living Dead" is very close to the Oscars, once you can create eye-catching news at the Oscars, plus the publicity of the crew, it will definitely play a good publicity role." ”

Why did he come here, the Oscars were at the end of February, two weeks before the North American release of "Dawn of the Living Dead", as long as Matthew can create hot news through the big stage of the Oscars, the subsequent hype and popularity can easily continue to the film.

The crew still has a $6 million publicity budget that has not been invested, which is really not much compared to first-line productions, but it can do a lot of things.

Matthew knows that Sean Daniel has a point, and doing so is not only good for the film, but also good for himself, the film and the lead actor have always been tied together, success and failure are closely related, if "Dawn of the Living Dead" is a box office hit, even if he can't rise to the first line, the second line position can be more stable, and the salary of the next film can be higher.

The question is, how do you make news at the Oscars? The Oscars are full of big names, and the media and the public focus is on those first-tier stars and winners, an ordinary second-tier star, just a very ordinary member of the Oscars.

Moreover, it is necessary to choose the right way to create news, and if you don't get it right, it will become a scandal......

That would be counterproductive.

Helen Herman never spoke, thinking about what to do, until then she said, "I have a solution." ”

Hearing her say this, Matthew and Sean Daniel looked over at the same time.

"We figured out how to get Matthew a ticket to the Vanity Fair dinner after the Oscars. Helen Herman spoke in a calm tone, as if talking about something as ordinary as drinking water and eating, "There was certainly no shortage of eye-catching female stars at the dinner. Matthew, play to your strengths. ”

"What do you mean by my specialty?" Matthew was a little dissatisfied.

Helen Herman did not answer his question, and said directly, "With your conditions and means, it is not difficult to catch a female star, and there are few female stars who can go to the Oscar step are conservative people." ”

Sean Daniel immediately understood what Helen Herman meant, adding, "It's better to be a female star who is rightly popular or easy to cause a conversation in itself." ”

Matthew scratched his head a little, "It may not work out." ”

"I believe in you. Helen Herman lifted her glasses, as if she had confidence in Matthew, "There are many female celebrities who are, don't underestimate them." ”

She said to Matthew with a serious face, "You'd better soak one that night, take her out to open a room, and Sean and I will contact relevant media reporters to follow up." ”

Sean Daniel couldn't agree more, "Yes. ”

Matthew didn't speak for a moment, but thought about Helen Herman's suggestion.

Helen Herman then added, "The greatest advantage of this method is that it does not turn into a scandal of negative effects, whether it causes a conversation or not." ”

Matthew thought about it, it was true, after he and Jessica Alba quickly turned from hot to cold, there were a lot of gossip tabloids hyping that he changed his girlfriend faster than changing clothes.

As long as he is not married and does not have an official girlfriend, messing around with other female stars can only be regarded as a lace scandal, not negative news.

"Hmm...... All right. ”

Since there will be no negative impact, Matthew no longer hesitates and says, "I will do my best." ”

As far as he knows, it's not just male stars who like to chase excitement and frequent substitutions in Hollywood, and many female stars are not slow to change their male partners at all, and Helen Herman's plan doesn't seem to be very difficult.

Matthew is still a little confident in his appearance, although it may not be in line with some people's aesthetics, but it definitely meets the public's aesthetics.

Subsequently, the three of them gathered in Helen Herman's office to discuss some implementation details, and it was not until the end of the day that Sean Daniel left satisfied.

Now that the strategy has been determined, whether it is the crew or the angel agency, they will go all out to promote it.

For the film "Dawn of the Living Dead", apart from the gimmick of remaking the classic zombie movie, Matthew can be said to be the biggest publicity point, and others such as Zack Schneider and Jessica Alba are seriously underfamous.

"If all goes well, the news will break. Helen Herman then said to Matthew, "I'll be in touch with Anderson Martinez, who is in charge of the publicity for National Treasure, and I'm sure they'll be behind the scenes and give National Treasure a memorable upfront promotion." ”

Matthew had no opinion, just said, "You are responsible for these things, I will follow the crew to Washington to shoot the day after tomorrow." ”

Before the Oscars began, he would rush back to Los Angeles to prepare for the ceremony, and he even set aside a budget of $50,000 for the costumes, styling and vehicles for the ceremony.

Helen Herman said, "I'll stay in Los Angeles to handle the publicity and you walk the red carpet, and I won't go to the set with you." She remembered something and asked, "Have you found a new assistant?"

Matthew shook his head, "Not yet, let's use the candidates provided by the crew for the time being." ”

Helen Herman didn't continue the topic, but instead said, "I've already confirmed the news from Michael Bay, he really wants to make a film with deep humanistic thinking, we don't need to risk accompanying him in the transformation, after you leave Los Angeles, I will turn down this invitation on the grounds that the schedule is not suitable." ”

"Yes. Matthew couldn't agree more.

As 2004 entered its second month, Matthew left Los Angeles and, with most of the crew, took a charter flight to Washington, D.C., to begin filming of "National Treasure."