After Su Chenyu came back, the little life was very comfortable, and now this guy doesn't go to school at all, and Feng Ying doesn't care about him anymore - she has heard Su Zhenbang talk about Su Chenyu's evil in the Hong Kong stock market.

Now Su Chenyu goes to tutor Tian Xiaolu every day, and then writes his own novels, "Yongzheng Dynasty" has been published some time ago, and the response in the society is very good. Now Su Chenyu is in a hurry to write "Kangxi Dynasty" and "Qianlong Dynasty", you must know that Zhong Cheng is still waiting for the rice to be cooked.

However, Su Chenyu soon entered a busy period, because the formalization and corporate culture of Suning Electric, which he had planned for a long time, would be completed before the year.

Although Suning Electric now has a turnover of tens of millions of dollars per month in more than a dozen chain stores, Suning Electric is still too chaotic in management, and there is no management system at all.

Su Chenyu has always admired a point of view once put forward by Mr. Wu Jinglian, the "Prime Minister's Guest" and an economist: system is more important than technology.

You must know that many enterprises rely on products and enthusiasm in the early stage of start-ups, but if an enterprise wants to grow, it depends on the system.

If we look at the history of Chinese enterprises in the future, the decline and even bankruptcy of many companies are all due to two words - system.

Suning Electric is not a scientific research type manufacturing company, but a retail service company, so its focus will ultimately fall on service and quality. However, the more service-oriented the company, the more attention should be paid to the management system, and the point of view of Wu Lao is that management is more important than service.

Now, what Su Chenyu wants to do is to guide Suning Electric on the road of "institutionalization", and his road will be much easier in the future.

For the company's management system, Su Chenyu has already completed it, basically integrating the management system of Suning and Gome in the previous generation.

These management systems have been issued to various chain stores, and because the managers of many chain stores in Suning were once soldiers, Suning's management model is actually a bit militarized.

The company's management system is not what Su Chenyu is most concerned about, what he is most concerned about is the company's management organizational structure and corporate management culture.

Therefore, Su Chenyu officially informed Su Zhenbang in November that Suning Electric will set up a head office in Pengcheng City at this stage, and adopt a unified management method for enterprise management, with Su Zhenbang as president.

Suning Electric Company's development strategy will focus on home appliance chain retail at this stage, and the company will adopt the "Trinity Model" of unified brand, unified management and unified culture. Suning Electric Appliances will adopt the unified control of the group head office and the integrated management of the whole country in all chain stores across the country, and hand over various supervision rights to the head office.

The head office will adopt a vertical management model, which consists of 13 departments, including purchasing department, chain store center, marketing planning department, logistics department, customer service department, after-sales service department, human resources department, settlement center, information management center, expense management center, supervision department, audit department and finance department.

However, for the audit department and the finance department, in addition to setting up these two departments in the company, Su Chenyu also hired two professional accounting firms, Pricewaterhouse and Coopers, to conduct professional audit and financial review.

After the structure of the head office was completed, Su Chenyu began to set up various regions of the Suning chain in the whole country - North China, Northeast China, Northwest China, Central China, Central South, Southwest, Southeast, East China, Beijing and Shanghai ten regions. Each region will be responsible for the market development, management and organizational structure of the next level of the region, and they will be directly responsible to the head office.

These are also being completed step by step, and about Suning's most important corporate culture, Su Chenyu also came up with a formal document at the end of December.

Suning's brand positioning, distribution methods, enterprise management philosophy, business philosophy, enterprise spirit, enterprise talent view, enterprise values, enterprise competition concept, service concept, basic law and other ten contents have been clarified one by one.

In the end, Su Chenyu determined the core concept of Suning Electric: a win-win situation for corporate interests and social interests, and derived the mission and slogan of Suning Electric: Suning, make life better (Su Chenyu shamelessly plagiarized the theme of the 2010 World Expo).

After these corporate cultures were promoted within Suning Electric Group, they were quickly publicized to the whole country with the help of newspapers, radio and other publicity means.

All of a sudden, Suning Electric is a small fire, especially Suning Electric's shaping of corporate culture, which has been cited by many university management professors and economic newspapers and magazines.

Taking advantage of this shareholder wind, Su Chenyu decided to open the expansion mode of Suning Electric, and it was a crazy expansion mode.

First of all, Suning Electric began to enter the "three north" market, you must know that there is such a sentence in the market that shows the importance of the "three north" market - the three north become princes.

Therefore, Suning Electric must open up the situation in the vast "Three North" market, this time with strong financial support, Suning Electric did not adopt the strategy of "concentrating superior forces and fighting a war of annihilation", but "going hand in hand".

The Northeast, North China, and Northwest quickly opened up the situation under Suning's almost indiscriminate propaganda offensive. Almost overnight, Suning established chain stores in dozens of large and medium-sized cities on the land of the "Three Norths", and for a time Suning Electric Appliances became a complete sensation in the land of the "Three Norths".

However, under Su Chenyu's special explanation, Suning Electric adopted a strategy of "encircling but not fighting" for the capital, and then went directly south to Central China, Southwest China, and East China. Suning Electric finally stopped temporarily on the Yangtze River, Su Chenyu is naturally determined to win the huge market south of the Yangtze River, but he wants to plan this "battle to cross the river".

The huge southern market is something that no company can ignore, but the southern market is also much more competitive than the north.

For this "Southern Campaign", Su Chenyu naturally attaches great importance to it, and in order to clearly understand the information of the market ahead, he and Su Zhenbang arrived at Jinling one step earlier.

At the end of December, after the northern market gradually stabilized, Suning Electric followed the crazy propaganda offensive and rushed across the Yangtze River in one fell swoop and went straight to Jinling.

Suning Electric has opened three chain stores in Jinling, and one of them is the largest super flagship store in the East China Sea. With the victory of the first battle in Jinling, Suning crossed the Yangtze River and rushed straight to the entire southern market.

Suning Electric opened more than five chain stores every day, quickly opened up the situation in the southern market, and soon entered Yangcheng and Pengcheng, the special zone, and reached the border with Hong Kong.

However, in the southern market, Su Chenyu also left a stronghold of "surrounding but not fighting" - Shanghai, but he just kept advertising in it every day.

You must know that in addition to the saying that "those who get the three norths become princes" in the sales market, there is also a theorem that "those who get Beijing and Shanghai win the world".

During the period of Suning's expansion, the management system formulated by Su Chenyu before played an insignificant role, so that Suning did not have any management problems in the process of rapid expansion.

Suning's corporate culture has also made the whole Suning more cohesive, and many new employees have begun to be proud of their identity as "Suning people" under the influence of Suning's culture.

For advertising, Su Chenyu has always used the form of newspapers and radio, but he has not started the TV advertising form he is most familiar with. However, now that Suning has become a national chain of home appliance retail companies, it is time to roll out TV commercials.

Long before Suning began to expand, Su Chenyu had already begun to commission professionals to produce TV commercials, knowing that he wanted to take advantage of the east wind to enter the "Beijing-Shanghai" market in one fell swoop.

Suning Electric has shot several advertising films this time, two of which are New Year's greeting advertisements, and the other several are normal advertisements. Each one was arranged by Su Chenyu to be useful, and all of them were of great use.

The most important thing is that all the advertisements add a slogan of Suning Electric at the end, "Suning, make life better". What Su Chenyu has to do is to let everyone remember this sentence, just like remembering "There will be no gifts for the Chinese New Year this year, only brain platinum will be accepted for gifts", as long as people think of this, they will think of Suning.

In the 80s and 90s, although China, which was in a backward position, had already started its own road of economic prosperity, the confidence of the Chinese people had not yet been rebuilt.

Since 1842, the self-confidence of the "Celestial Empire" has been shattered by the foreign guns and cannons of the invaders, although after the founding of New China, the Chinese stood up. However, the history of humiliation for more than 100 years has made the Chinese people feel inferior deep in their hearts, especially in the face of developed countries in Europe and the United States, the Chinese people always have a lack of self-confidence and want to prove themselves.

At that time, the whole country seemed to be in a "sick state", as long as it was a famous product in a foreign country, it would definitely cause panic buying in China.

The most prominent thing is that after Jianlibao bought a floor of the Empire State Building, it created a state of "conquering" the United States in the hearts of the Chinese people, and sales directly doubled. Robust is even more so, because it bought the "mysterious formula" of "Ma Jiajun", which shined at the World Athletics Championships in Stuttgart, and thus became a well-known health care product company in the country.

Now, after seeing all kinds of strange "export to domestic sales" propaganda methods in his previous life, Su Chenyu naturally got his hands on this method.

Su Chenyu is ready to drive Suning Electric to Hong Kong, even if Hong Kong's Suning Electric does not make money, as long as Hong Kong Suning Electric does not fall, then Suning Electric can become a "domestic hero" who has entered the capitalist market in the eyes of the Chinese people.

Don't forget that Su Chenyu is also the second largest shareholder of Sing Tao News Group, the parent company of "Sing Tao Daily", and I believe that if Hong Kong's large newspaper "Sing Tao Daily" praises Suning Electric, it is estimated that it will make the Chinese people excited for a while.

At the same time, Su Chenyu has asked Tan Jiageng to invite "Xu Wenqiang" Zhou Yanfa , "Feng Chengcheng" Zhao Yazhi and Zhong Chuhong to serve as the spokesperson of Suning Electric in Hong Kong.

Su Chenyu had already ordered these things, but now he had more important things to do......