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"Why did you choose Matthew as the chief face of Mercedes-Benz?"

In the press room of the Mercedes-Benz Center in Stuttgart, the president of Mercedes-Benz said in English with a German accent in response to a reporter's question, "It's very simple, because Matthew has the strength to be trusted like Mercedes, Matthew has an outstanding appearance, a generous personality, and a wise inside." ”

Hearing these marginal compliments, Matthew's face did not change, who said that the Germans were rigid? After he blew about Mercedes-Benz cars in front of media reporters, the president of Mercedes-Benz did not hesitate to brag for him.

Now, of course, he is the chief spokesperson for the entire range of Mercedes-Benz passenger models, and in a way, the president of Mercedes-Benz is boasting about him, which is also praising his own products.

Hundreds of journalists from all over the globe applauded at the same time.

Then, a reporter from Bild turned the question back to Matthew and asked, "Mr. Horner, we have all noticed that you have been using a Mercedes-Benz G-Class off-road vehicle for the past two years, can you tell us how you feel about riding and driving?"

This is obviously a Mercedes-Benz PR reporter, and Matthew has a friend of the media circle Yelena Boyard who knows this set well.

"The Mercedes G-Class is a very reliable and excellent model. ”

In the time of saying the first sentence, Matthew scoured out almost all the words in his head and pieced together an answer, "It exudes a strong atmosphere like sunshine, a unique temperament that is externalized from inner fortitude into strong and powerful, a natural outpouring of a positive and self-reliant precious character, a manifestation of a righteous and brave, strong and decisive personality, a manifestation of courage to be the first and never say die, a feeling of security that can give people, and a great charm unique to Mercedes-Benz." ”

The president of Mercedes-Benz turned his head slightly and glanced at Matthew, he knew that Matthew must have said good things, but he didn't expect to say it so profoundly.

It is enough to use it as an advertising slogan for the new Mercedes-Benz G-Class off-roader.

In fact, this is also the limit of the praise that Matthew can give, when he used to read, he paid special attention to the descriptions related to his appearance and temperament, and some descriptions were also recorded, but fortunately, he himself and the temperament of the Mercedes-Benz big G coincided, and after piecing it together, not only did it not appear abrupt, but it was just right.

Another reporter stood up and asked, "Mr. President, can you reveal the amount of this endorsement?"

The president of Mercedes-Benz did not think about it and said directly, "We have renewed the contract with Mr. Matthew Horner for another three years, and the annual endorsement fee is $12 million. ”

This is definitely a top-of-the-line commercial endorsement contract.

There was an exclamation in the press gallery, apparently a little surprised by the amount.

The president of Mercedes-Benz smiled and revealed the amount of the endorsement contract, which was originally for advertising and marketing considerations.

After the press conference and signing session was successfully completed, Matthew shook hands with the president of Mercedes-Benz after returning to the back of the press room.

"Mercedes-Benz has another great global ambassador. The president of Mercedes-Benz said it quite politely.

Matthew responded with a smile, "I'm sure it's going to be a win-win." ”

Champagne was served, and Matthew had a drink with the president of Mercedes-Benz.

The president suddenly said, "What you just said is the most appropriate description of the Mercedes-Benz G-class off-road vehicle, if it is appropriately modified, it can be used as the advertising slogan of the latest TV commercial, I don't know if you can borrow it?"

"Absolutely. Matthew was a little surprised, but still smiled and said, "It's my pleasure." ”

However, I always feel a little weird, a person who doesn't learn and doesn't know how to put it together, if you put it together, it can also be used as an advertising slogan?

Then he remembered that the president had just said that he needed to make some changes.

The new contract extension with Mercedes-Benz puts Matthew on the front lines of Hollywood's advertising commercial revenue, and from the beginning of next month, his image will be available for promotion, including Mercedes-Benz sedans, sports cars, SUVs, SUVs and commercial vehicles.

However, TV and video advertisements will only shoot three SUVs, G-class off-road and flagship business sedans, and the rest will only be print ads.

In other words, the $12 million endorsement fee corresponds to his contribution.

Matthew is in a pretty good mood to get this contract, Helen Herman has agreed with Mercedes-Benz that the $12 million endorsement fee for the first year after the contract change will be paid after Matthew shoots an ad for Mercedes-Benz in the next five days.

In other words, more than half of his $20 million funding gap was successfully resolved.

Also, in the next few years, there is no need to pay for the car, Mercedes-Benz is all-inclusive, and in the agreement between the two parties, Mercedes-Benz will provide flagship business sedans, G-class off-road vehicles and commercial nanny cars that can be used by Matthew for filming, and will send sports cars and SUVs to him according to the advertising needs of the season to increase exposure.

Of course, he only has the right to use these cars.

After signing the contract, Matthew stayed in Stuttgart for another five days, and waited until all the commercials needed by Mercedes-Benz were filmed before preparing to leave for Los Angeles, but what he didn't expect was that the commercial shot the next day was a bit problematic, and the advertising director needed to reshoot, after Helen Herman informed Matthew, Matthew didn't say anything, directly changed the ticket, and stayed in Stuttgart for two more days.

Although he was once anxious about the boss's uncontracted arrears of wages when he was moving bricks on the other side of the Taiping, and even went to a sit-in protest for this, Matthew knew how to do things with money, and he also knew the importance of doing things with money during his years in Hollywood.

Hollywood has developed to the present, the internal competition is fierce, and all kinds of bad things hidden under the glamorous appearance are endless, but the spirit of the contract is deeply rooted in the hearts of the people, and it is very troublesome to deliberately breach the contract after signing the contract.

Stars with sufficient capital, when signing a film contract, the agent will often fight for an exit mechanism for them, and the film company will sometimes join the exit mechanism, so that when the actor has a problem, he can achieve his goal at a small cost without defaulting.

For example, Rachel McAdams with the "Iron Man" crew.

Without the exit clause in the contract, it would have been quite troublesome for the Iron Man crew to replace Rachel McAdams with Gwyneth Paltrow.

In Hollywood circles, the spirit of contract is almost as important as copyright.

As we all know, the importance of copyright to Hollywood, and it can even be said that Hollywood has its current situation, which is based on copyright.

Hollywood celebrities who take drugs, take drugs, drink too much, and have promiscuous sex and the like are all petty, but they violate the spirit of the contract, just like raping an underage girl, and will be spurned by many people.

Take the agreement between the actor and the production company as an example, during the filming period, the actor's various work links are rigidly stipulated in the contract, and if you do not fulfill it, you may lose your job or even lose your reputation, so you must perform in a "serious and artistic way" according to the guidance of the producer.

In addition, actors are required to set aside a certain amount of "free time" to cooperate with the film's dubbing work, when the producer decides to make up some scenes for the film, the actors must report for duty on one or more dates specified, and the actors must participate in the post-production promotion of the film according to the arrangement......

Of course, these are ineffective against superstars, who are one of the very few beings in the Hollywood ecosystem who are absolutely special.

After filming the Mercedes-Benz commercial, Matthew returned to Los Angeles and took the initiative to contact David Ellison to meet the real rich second generation.

"Why do you suddenly want to borrow money?" asked David Ellison curiously, "You make a lot of money, and you don't usually squander it." ”

Matthew said vaguely, "Ready to invest, the funds will not be able to turn around for the time being." ”

In fact, his daily life is definitely not frugal, and his food and drink are all of a high standard, but he is not like Leonardo DiCaprio and others, who spend millions of dollars to buy famous paintings at every turn.

And he didn't buy any other property other than Horner Manor, and the small house in the northern suburbs of Burbank.

He didn't understand those works of art, and what he had heard and seen also told him that the Tao inside was very deep, so he didn't touch them at all.

As for real estate, Los Angeles is better, and if you buy a luxury home in New York, the property tax is really a headache.

And his income, except for the purchase of Horner Manor and the $20 million emergency fund left on hand, is basically used to buy Apple stock.

David Ellison heard Matthew's vague words, and didn't ask carefully, but instead said, "You said about ten million dollars on the phone earlier?"

Matthew thought for a moment, "Eight million dollars is enough." ”

"Yes. Without much thought, David Ellison responded, "Calculate interest at the bank rate." ”

"No problem. Matthew nodded.

If it's a mortgage, the procedures are more complicated, and he needs the money urgently, and Helen Herman's team is in the final stages of negotiations with Marvel Entertainment.

Marvel is also worried that Matthew's funds will not be in place in time, and specifically put forward a request that the investment of 40 million US dollars should be paid to the account of the third-party guarantee company within 24 hours after the two parties signed the agreement.

David Ellison was also happy to lend Matthew the money, and now that the post-production of "The Three Hundred Spartans" has reached the final stage, it won a full ovation at the internal preview of Sky Dance, in which two veteran film experts who have worked at Paramount Pictures for many years also believe that this film has the potential to become a hit.

Compared with his sister Megan Ellison, David Ellison has always believed that the value that Matthew can bring him is far more than this 10 million dollars.

Raising $40 million more smoothly than expected, Matthew is already qualified to enter, just waiting for the negotiation team led by Helen Herman to reach an agreement with Marvel Entertainment.