MM's Oscar night was so big that the police were sent to cordon off the entire block, and they sent invitations to all the nominees beforehand.

This is different from the Oscar night style of Vanity Fair, they send invitation stickers, and then let the guests hold the invitation stickers, while MM just entered the guests' avatars and directly brushed their faces in, so that they could see what high-tech is.

More resources were used to prepare for Oscar Night than the Hollywood special that published Vanity Fair. Behind this, in addition to the brand influence and planning and execution ability of Vanity Fair magazine itself, it also benefits from the influence and strength of Condernas magazine group.

Since 1993, "Oscar Night" has become a glamorous party in Vanity Fair, and except for last year's suspension due to the Hollywood writers' strike, it has also been held as usual this year during the economic recession. Each year, 15 to 20 Vanity Fair employees fly to Los Angeles at least two weeks in advance to make sure everything is running smoothly, and Carter arrives a week before the party to take command himself. To ensure that all Oscar winners can participate, those nominated for the main awards are invited, as this ensures that the final winner gets all the necessary documents and passes through various levels, so that some people themselves don't expect to receive an invitation to a party.

"Vanity Fair" attaches so much importance to "Oscar Night", which is naturally related to its ability to attract money. In previous years, Vanity Fair's highest annual advertising revenue was nearly $200 million, and even in 2008, it had more than 100 million in advertising revenue, and one of the "Hollywood Specials" could bring tens of millions of advertising dollars to the magazine, because advertisers wanted it to get more publicity opportunities than other issues of the magazine. This issue is an "event magazine", which is equivalent to a "blockbuster movie" in the publishing industry.

This is actually quite a piece of fat, but in the past two years, I have earned a little less, not as much as before, and I don't have so much enthusiasm, so I let Mark give him a vacancy.

The Oscar party, from the lights to the snacks, is extremely luxurious and expensive, but the celebrities can't eat enough at this party, which may be one of the reasons why their tempers are so stinky, it is said that those top stars dare not eat anything in public, lest they be photographed when their mouths are stuffed with food, which is as bad for the image-conscious VIP as taking a picture of them going to the toilet.

This is the same in MM's party, they use a live broadcast method, no less than another Oscar, celebrities attend the party in order to increase the exposure rate and get more opportunities, MM provides a platform from TV and the Internet, which is difficult to refuse.

The ratings and scenes of this year's Oscars are okay and remain unchanged, "Advertising Age" reported a few days before the awards ceremony that the little golden man will not know until the evening of the same day, but the disappointed people of this luxurious party have long been doomed, that is, the Oscars themselves, and it is likely to be added to those advertisers who broadcast brand advertisements in the interval between the ceremonies, which is an obvious miscalculation.

In 1998, the five films nominated for the Oscars grossed $996 million in the United States alone, and more than 57.25 million viewers watched the live Oscars night that year.

And last year, the total box office of the five films nominated for the Oscar for Best Picture was only 356 million yuan, and the ratings of this year's Oscars were decent, with an average of only 36 million viewers watching the awards ceremony, almost half of the ratings in 1998, and the box office of the 2009 Oscar nominations for Best Picture was unprecedentedly low, only 275 million yuan.

Although Disney's ABC paid more than $10 million for the rights to broadcast this year's Oscar night, the year-on-year decline in ratings and the impact of the recession caused established sponsors of the Oscars such as General Motors and L'Oreal to withdraw one after another.

Although ABC adjusted the unit price of advertising from the original $1.7 million to a low price of $1.4 million, there were still several advertising slots that were unattended until a few days before the awards ceremony.

Of course, there is no shortage of advertisers who take the opportunity to pick up bargains, Hyundai Motor made up for the vacancy of General Motors, and played 8 commercials in the Oscar live show, Coca-Cola played 4 commercials, and most of the advertising time was given to its Diet Coke, one of which was intended to activate the Diet Coke's past brand slogan "It's for this taste" , 3 advertisements promote Coca-Cola's existing happy spirit, motivate TV viewers to do some good things about recycling waste products, and the other is MM's two super blockbusters, and only they dare to spend so much money on movie promotion.

These bargain-picking advertisers believe that during the recession, TV viewers will cut back on outdoor activities and sit in front of the TV to watch the red carpet stars, and advertising at this time is not so much for sales as it is to sell a lifestyle and enhance their brand equity.

Brand managers who insist on advertising at this time believe that live Oscars is still one of the few programs that can be called a major TV event, and many TV viewers still love it. In the eyes of some advertisers, live TV shows on Oscar night have a higher reputation than reality shows, providing a good advertising environment, with good movies, big stars, and exciting audience experiences, so they are more valuable.

For brands that want to reach female consumers, Oscar Night, despite the ageing of viewers, is still a rare medium content, and it is often hailed as the "Women's Super Bowl", with more than 60% female viewers. At the same time, the audience who watched the Oscars had a higher level of education and income than those who watched the average TV program.

Unlike usual, this year's Oscar night advertisers invariably kept a low profile, refusing to show their faces in the media to discuss their ads before the awards ceremony, which is clearly related to the current consumer psychology, reducing ostentatious consumer goods and changing attitudes towards brands that spend a lot of money on advertising.

But this time they took the right risk, with an average rating of 38 million, which is more than enough to make the investment in advertising pay off, like MM's "Transformers 2: The Comeback" and "Iron Man", showing the audience the special effects of the cow's cock bombing, after the Oscars, they uploaded it to YouTube, and the click-through rate soared all the way, invincible, exceeding three million in three hours, and all exceeded 20 million on the same day.

For the broadcast rights of the Oscars, MM is slanderous, but it has always been controlled by ABC, and there is no hole to drill, but this Oscar night party successfully made them dig up, and MM Oscar Night became the king of the party.

Under their vigorous investment and publicity regardless of the cost, they have successfully attracted more than seventy percent of the winners and nominees, as for those celebrities, they have always been lively there, MM provides such a huge platform, and the sharpened head has to go there.

Looking at this star-studded scene, Mark is very proud, his brother's connections are so powerful that they are all over the world, from having to participate in the Vanity Fair Oscar night to the king of the self-innovating party, this is not an easy task, but finally done, this is a great opportunity to expand its influence and promote the MM brand, MM is a big financial force, but there is always a lack of time, the lack of history of large companies, this emerging group, must show more of themselves, show their muscles.

MM's four giants, the eight kings, tried their best to greet guests from all sides, in order to make this party another Vanity Fair Oscar night, become a brand of MM, such a party, not much money, but it is indeed a great opportunity to expand fame and increase influence.

And today, MM has taken back twelve little golden figures, with a brilliant record, ranking first among the six giants, such a momentum, and another night banquet for a wealthy family, which is very necessary.

Originally, they were going to have a celebration party, but now they are put together, concentrated, and carried out in the big way, this MM Oscar night came into being, with more than a dozen little golden figures, they are full of innate advantages, which puts huge pressure on the party in Vanity Fair.

The editor-in-chief of Vanity Fair and the person in charge of Oscar Night almost cried when they looked at this deserted scene, and only thirty percent of the guests were in tears.

The main winners went to MM Night, and those well-known producers, famous directors, and superstars also went to join in the fun, and they invited the crew of "The Curious Case of Benjamin Button", "Foster Talks with Nixon", and the crew of "The Reader", which received thirteen nominations, but it was more like a party of losers, and when Kate, a new actress, slipped away under the pretext of being unwell, it was more like a league of losers.

Then came the departure of Pete and Jolie, which made it seem even more deserted and desolate, the restaurant that can accommodate 700 people, less than 200 people came, and there were not many awards, no stars, fewer fans and reporters, Carter hated the bastards on the board of directors, and it was precisely because he didn't do it last year that he gave his opponents a chance and stole the scenery that belonged to them.

Harvey's fat man is also quite depressed, and he has spent a lot of effort to praise some people as movie queens, but who knows that he doesn't recognize people when he lifts his pants, and he doesn't even thank him.

Harvey thought indignantly: "If it weren't for me, could you star in this movie? If it weren't for me, could you be the queen of the movie? In order to be the queen of the movie, your thighs can be separated, and now you don't recognize people when you put on your pants, this ruthless and unrighteous Bichi!"

"Mr. Weinstein, we should talk. ”