Text Chapter 934 Whale Swallows Kia Cars

When Su Chenyu jumped to his feet and scolded General Motors for being shameless, this guy was also doing quite shameless "deeds".

Yes, General Motors is indeed shameless, and directly cut off the $6 billion auto division of the Daewoo Consortium at just $400 million at a "cabbage price", which is a huge advantage.

However, fifty steps and a hundred steps of laughter, Su Chenyu is not a good bird, and the things he did can also be called "shameless"!

Even, Su Chenyu's shamelessness is even worse than that of General Motors, because General Motors is a "real villain" at best, and Su Chenyu is a "hypocrite".

In other words, when General Motors was busy acquiring Daewoo Motors, what was Su Chenyu doing?

Hehe, this guy is naturally not idle, he is attacking another South Korean car company, you know, he has been eyeing this car company for a long time.

It's not Hyundai Motor, although Su Chenyu has this idea, but he is not so tiger, thinking about taking Hyundai Motor in his pocket, after all, it is South Korea's "national car". No blowing, no black, even if the South Korean government is mentally retarded, it will not let foreign capital take Hyundai Motor, besides, Hyundai Zhengjia is not an easy person, and it also has some open and secret cooperative relations with Suning Group and SS Financial Holdings.

For Hyundai Motor, which cannot be wholly acquired, Su Chenyu is really not interested, what he is really interested in is - Kia!

Yes, it is Kia Motors, which was merged into Hyundai Motor Company in the future to create the world's fifth largest car Hyundai Kia's "Kia Motors", this time, Su Chenyu is going to attack him.

From the beginning of SS Financial Holding and Suning Group's entry into South Korea, Su Chenyu fell in love with Kia Motors, but it was during the cooperation period between Huaxia Automobile Company and Hyundai Motor Company, so it was not appropriate to make a big move at that time, and the situation of Kia Motors was still very good at that time. Therefore, it was still a little difficult to acquire Kia Motors at that time, so in the end, it was not done.

However, it is different now, Kia Motors has come to the edge of the cliff, and bankruptcy liquidation is just around the corner.

I have to say that the power of this "financial crisis" is too great, and it directly overturned Kia Motors, and it is insolvent, and there is only one way to go through bankruptcy and liquidation.

Speaking of which, it is also to blame Kia Motors for being too self-conscious, and does not have such a large amount of financial support, so why do they make so much investment? You must know that in the past few years, Kia Motors has borrowed a lot of money to open up the European market when the North American and domestic markets are not good.

As soon as the "financial turmoil" blew, the debt crisis of Kia Motors broke out directly, and it immediately crushed Kia Motors, which was already quite fragile, and entered a state of liquidation.

Obviously, the South Korean government will not be able to watch Kia Motors fall like this, and according to the South Korean government's thinking, they hope that Hyundai Motor can take over Kia and complete the merger. After all, in this "financial turmoil", the Hyundai consortium should be considered the least affected, and almost did not suffer any big losses, so it is just right for Hyundai Motor to come forward.

To be honest, this idea is really good, but unfortunately, before the idea was implemented, SS Financial Holdings came directly to the door to "cut off the beard" - the wholly-owned acquisition of Kia Motors, which has entered the state of liquidation.

At this time, the soldiers of the X Fund were still at their doorstep, and the "American father" was also staring at the South Korean government's openness to foreign investment. Therefore, even if SS Financial Holdings wants to take over Kia Motors, then let him take over, anyway, who will take over or not?

What's more, after SS Financial Holdings' huge capital enters Kia Motors, it will definitely make Kia Motors have a earth-shaking change - why not do it? Besides, the production and research and development of Kia Motors are in South Korea.

Therefore, after a brief meeting and consultation, and after fully consulting with Kia Motors, the South Korean government nodded and agreed to SS Financial's acquisition of Kia Motors.

If this acquisition case goes down according to the normal procedure, then there is nothing to say, Su Chenyu's guy is at most "taking advantage of people's danger". However, this guy only spent $120 million on the acquisition of Kia Motors, $120 million? This price is simply more "cabbage price" than the "cabbage price", so this guy is absolutely more shameless than General Motors.

General Motors spent $400 million to cut off Daewoo Motors worth $6 billion, and SS Financial Holdings spent $120 million to directly package Kia Motors, which is simply shameless to the extreme. But there is no way, Kia Motors has gone bankrupt, and now it would be nice to have someone willing to spend money to take over, what money is not money?

This rather outrageous acquisition did not receive much criticism from the South Korean government, and it was quickly approved, formally agreeing to SS Financial's wholly-owned acquisition of Kia Motors. At this point, the South Korean automobile company, which has been established for more than 50 years, has been officially acquired by SS Financial Holdings, and Kia Motors will start a new life.

It's really about starting a new life!

After SS Financial Holdings completed the acquisition of Kia Motors, it announced its overall transformation work - Kia Motors officially reached a strategic alliance agreement with Huaxia Automobile Company, not only that, SS Financial Holding officially managed Kia Motors under the umbrella of Huaxia Automobile Company and became a subsidiary.

has done such a big circle, but in the eyes of discerning people, it is just a routine!

You must know that Tianchen Fund, a subsidiary of SS Financial Holdings, owns 30% of the shares of Huaxia Automobile Company, so the merger of Kia Motors into Huaxia Automobile Group is really a trivial matter in minutes. However, now SS Financial Holding has played such a hand, which is nothing more than to create a separate brand of Kia, so as to form an organic complement to Huaxia Automobile Company.

Although Huaxia Automobile Group is second to none in the domestic low-end car market, Huaxia Automobile is second to none, but it is difficult in the international market. On the contrary, the two mid-to-high-end brands of Nanxun Automobile and Honor Automobile are very popular, but how much can there be in the mid-to-high-end market, it must occupy a place in the global low-end car market.

Therefore, Kia Motors makes up for this shortcoming very well, although it is not a great brand, at least in the field of low-end cars than Huaxia Motors. Moreover, some of Kia's low-end cars are still very good in terms of technology, which can be regarded as making up for some gaps in this area of Huaxia Automobile.

Anyway, no matter what, the future of Kia Motors is definitely brighter in the hands of Su Chenyu than in the previous life......