Eighteenth, morning.

The first mobile phone of Anyuan Communication was officially released, and the press conference was held in the atrium on the first floor of the shopping mall in Anyuan Plaza in Xiangnan.

Last night, this mobile phone advertisement began to be placed on the market, coupled with the boiling news around Anyuan Communication in the past few months, it also attracted many reporters and industry insiders, except for a few from Shenzhen and Yanjing, the rest are basically from Chuhu Province.

What is surprising is that I thought that Anyuan Communication had been holding back for so long, and now that the first mobile phone has finally come out, it will spare no effort to promote and contact various channels for comprehensive distribution like all domestic mobile phone brand manufacturers releasing new products......

But before the end of the release, Yang Wenmin, the person in charge of Anyuan, who was introducing the performance and fashion concept of this panda AR317, told everyone that some of the factories of Anyuan Communications are still expanding intensively, and affected by this, the early production capacity of this mobile phone is insufficient, therefore, the model of regional limited sales will be adopted. However, due to the lack of supply, they did not even find any big channel providers to cooperate, and only used the single channel provided by Panda International to sell.

For example, the first promotion market of Anyuan Communication-Xiangnan, which can only provide 100 new machines this month, can be ordered immediately at the mobile phone counter on the first floor of Anyuan Plaza.

When this batch of goods is sold out, you need to make a reservation if you want to buy it, and the pre-sale is also limited, and the pick-up date is generally about a week......

As soon as this news came out, the audience was shocked. More disagree, this is also because everyone thinks that it is a provincial enterprise, and it is reluctant to give face. The Shenzhen people present, including the media people specially contacted by Panda International, were all disdainful and contemptuous of this.

The configuration of this mobile phone was revealed not long after Anyuan signed a contract with Panda International. Performance alone. It is only a mid-range product of a domestic mobile phone, but the final sales price given at the press conference is hundreds of yuan higher than that of a mobile phone with similar performance, that is to say, the cost of this increase is calculated on the design of the product shape.

Yes, see this Panda AR317. It will make everyone's eyes shine, and they will feel that this mobile phone is amazing in style and shape, including the amazing TV commercial.

However, under the general trend of "pragmatism" of domestic brand mobile phones, do they think that they can win with this? What makes them feel even more incredible is that now it can be said that the channel is the market, the channel is the sales, and the channel is the profit, and Anyuan Communication has just abandoned this understanding, and actually engaged in hunger marketing.

This sales method is not too new, and there are companies both international and domestic. With the consumption habits of Chinese people, they may not buy this account. Let's ask again, the performance of the mobile phone is the same, who will spend these hundreds of dollars just for the style, and they may not be able to buy the spot. Of course, it may also be that in the end, this quota is not the same!

Anyuan Communication is simply explaining what it means to "don't know how to write dead words", and it also fully explains. Even if Anyuan runs the shopping center well, it is unfamiliar with the mobile phone industry. It's just an extremely idealistic stunned young man.

The most speechless thing is that almost all of the publicity and promotion areas of this new mobile phone are targeted at second- and third-tier cities.

That is to say, for a long time in the early promotion, customers in first-tier cities want to buy this mobile phone, or buy it in the nearest second-tier city where it is sold. Either you have to order online, which is said to be no shorter than offline bookings.

Compared with Anyuan, Tianhao Company, which was established by integrating several small and medium-sized mobile phone manufacturers in Shenzhen, held a new product launch conference in Yanjing on the same day and almost at the same time, which was high-profile and much more interesting. It also made the well-informed media people present feel reliable and promising.

Tianhao company released three mobile phones in a row, including high, mid-range, not only sufficient production capacity, compared to sales channels, the lineup is more gorgeous and shocking, the target area of distribution also covers all first-tier cities, there is no fear of competing with other brands for the market......

Lin An had been attending classes at school all morning and couldn't find a place to watch the press conference, so he could only wait for the fourth self-study class and take the time to go to the place behind the office building where there was no one to call.

After Yang Wenmin said this on the phone, he immediately euphemistically expressed his worries about the mobile phone of Anyuan Communication.

After all, the Panda AR317 mobile phone, planing off the shape, style and that advertisement is eye-catching, there is no other advantage, the price is set "inflated", it is an alternative in the mid-range mobile phone"stand out", and it is only promoted in second- and third-tier cities in the early stage, or hunger marketing that has never been contacted.

Another thing that made Yang Wenmin feel anxious was that the Tianhao company that suddenly appeared, bumped into a new mobile phone released on the same day without any rumors.

After the press conference, Yang Wenmin immediately asked people to collect information about Tianhao Company, and learned that it not only has strong capital, but also the sales channels behind it are gorgeous.

The most important thing is that the three mobile phones released by Tianhao Company, there are two in the mid-range range, both of which are nearly 1,000 yuan cheaper than PandaAR317, and they also have an advantage over the price of mobile phones in the same class. The high-end one is only less than 2,000 yuan more than the Panda AR317. As soon as the prices of these three mobile phones were announced, they immediately put the Panda AR317 in a more awkward position.

The same is the newly launched domestic brand mobile phone, if others want to buy a mid-range mobile phone, in terms of cost performance, they will definitely choose Tianhao's two models, not to mention that the price is nearly 1,000 yuan cheaper. If you want to buy a pandaAR317, it's better to add more money and buy a better mobile phone, and the price of Tianhao's high-end mobile phone is relatively close.

If it weren't for Tianhao's newly formed company, and if it weren't for Tianhao's press conference held in Yanjing, thousands of miles away, on the same day, Yang Wenmin wondered if this company was aimed at Anyuan Communications.

Then I felt that this guess was completely impossible, after all, Tianhao's company was so strong, and the press conference was so loud, presumably in the future, the industry will be full www.biquge.info of news about Tianhao's three mobile phones, and Anyuan Communication can only set off a storm in Xiangnan, and there is no comparison between the two.

For this Tianhao company, Lin An has already been prepared.

Yesterday on the way back to Changxi from Haisha, I received Li Weiyu's "kind ventilation message", Anyuan Communication's first mobile phone information was transmitted a few days ago, and when I heard the name Chen Wenhao, I was not surprised that Tianhao Company came out.

Lin An and Yang Wenmin didn't say much, and they didn't have much consolation and encouragement, because the mobile phone market behind is the best proof.

At this time, the charm of hunger marketing was far from being appreciated in China. Moreover, for mid-range mobile phones, especially mid-range mobile phones of domestic brands, second- and third-tier cities are the real main markets.

Later, on the phone, Lin An mainly instructed Yang Wenmin to concentrate on the promotion of mobile phones.

Anyuan is not better than Tianhao Company, which has Shen Ming and Chen's family behind it, only with the sales channels provided by Panda International, it is really incomparable with Tianhao, it can be said that the use of "hunger marketing" is also Anyuan's last resort strategy. It is for this reason that propaganda work has become more important, especially in the media, including online media. (To be continued......)