Cameron is a shrewd businessman, if you're fascinated by his hot-tempered image of a tyrant on the set, that's wrong, it's so shrewd, why so many people fail to make 3D movies, but he succeeds and starts a 3D trend.

Because it is good at marketing, so that the market has enough 3D screens, and then "Avatar" will be released, this strategy coincides with the filmmakers, with the popularization of more and more high-definition high-quality audio-visual equipment, there is no difference between watching movies at home and watching movies, which makes many people choose to watch at home, and the number of moviegoers in Beimi is decreasing year by year, which is an indisputable fact, and it is necessary to find a reason for the audience to enter the cinema, and their weapons are 3D and IMXA theaters.

3D theaters are good to say, the cost of renovation of more than 200,000 yuan, the film line companies are also willing to invest, and IMXA is different, often millions of dollars of investment, maintenance costs are expensive, not every theater can afford it, MM has North Mi and even the world's largest IMXA theater line, and it is still investing and expanding, like "Avatar", a 3D special effects blockbuster, without his support, is destined to hit the street.

If you say, I am a super blockbuster movie, and it is your loss if you don't release it, but MM's Mark can tell you that I am not short of money, and I don't have to regret making millions less, so to get Mark's support, know it with affection, move it with reason, it is essential, Cameron is well aware of this, he knows that Mark is so happy, so he can give away the flower hat of the king of the world.

In return, Mark replied: "The record of the champion of film history in "Titanic" can only be broken by Cameron, he is the real king of the world." ”

"The Dark Knight" is crazy! Like other comic book movies, it has broken various box office records and received unanimous praise from the media. What's even more exaggerated is that it squeezed out "The Godfather" and became IMDB's latest "Best in Film History".

The debate went from "Is 'The Dark Knight' a good movie?" to "Is 'The Dark Knight' better than 'The Godfather?'".

A dark war unfolds between fans. The Dark Knight, directed by Mark, who was asked by Warner to save Batman's reputation, has reached the pinnacle of reviews a movie can achieve — it has broken 11 box office records, received a perfect score from 16 mainstream media outlets in the United States, and has a score of 9.5 on the movie website IMDB, replacing "The Godfather" as the site's "Best 250" top, in other words, at least on the Internet, "The Dark Knight" has become the best movie in film history.

Maybe you never believed this list, but it is an inviolable honor in the eyes of others, and some signs suggest that the rise of "The Dark Knight" to the top is to some extent the result of a wrestling between fans of "The Godfather" and "The Shawshank Redemption" who have been fighting in the dark for many years.

At first, The Dark Knight really looked like the biggest cinematic spectacle of the century.

"Spider-Man 2" and "Pirates of the Caribbean 2" also did well at the box office, but the media and fans didn't give them much applause, and now, everything is like a farce that only happens on the Internet.

Nearly every truly good commercial film has left its mark on the internet, like the opening song of "The Godfather," the swing dance in "Vulgar," and the buzzing lightsaber in "Star Wars," where Hoffman's Joker seems poised to become a symbol of The Dark Knight, with his most famous line in the film being "What are you doing so seriously?"

On July 30, IMDB suffered a technical attack, when hackers targeting The Dark Knight changed the movie's page to add the words "Top 100 Worst Movies: No. 1" next to "Top 250 Movie Ranking: No. 1". By the way, he also deleted all the ratings of several Hollywood commercial films with better reviews this year, a malicious joke that was quickly corrected by IMDB, which can be seen as a staged summary of the recent voting battle on IMDB - the temporary victory of "The Dark Knight" is still a "thorn in the side" of many.

In the days when "The Dark Knight" just squeezed "The Godfather" from the first place, most people judged it as a temporary phenomenon, and it is common for newly released movies to soar on IMDB, and it will not have reference significance until there are more fans who vote, and after the enthusiasm of fans has passed, the previous order will naturally be restored.

But when the number of voters exceeds 100,000, this is no longer a "niche statistical result" or "the crazy behavior of early fans", many film history classics in the "Best 250" such as "Twelve Angry Men" and "Seven Samurai", the number of votes is less than 100,000, from the day it topped the list, the debate of "whether "The Dark Knight" is a good movie" has become "Is "The Dark Knight" better than "The Godfather".

If you look at the specific score of "The Dark Knight", you can see that it was named the best movie in history (IMDB), which was in some way an "atrocity" by fans, or at least, mixed with a lot of acts that had nothing to do with the quality of the movie.

3% of the more than 150,000 fans gave it a minimum score of 1, a malicious score for a movie that can't be that bad. These low-scoring votes were accused by netizens of the heads of fans of "The Godfather" and "The Shawshank Redemption". It's actually a bit boring to say, but it's said that fans of "The Shawshank Redemption" have spent many years fighting for the top spot in the "Best 250" with fans of "The Godfather".

Unexpectedly, "The Dark Knight" killed the old mafia in a few days, "The Shawshank Redemption" fans were first depressed, and then on a whim, they continued to fall into the trap of "The Godfather", and squeezed it to third place together with "The Dark Knight" fans.

These rumors and speculations make people feel the infinite energy of fans, but there are also people who see the cultural implications of the incident, and there is a heated discussion on the famous movie blog "/film", and some people say that many people who oppose it do not really think that "The Dark Knight" is inferior to "The Godfather", but cannot accept the fact that new works replace existing classics.

In 10 years, it will be "Vulgar" or "Fight Club" in the eyes of fans now, and don't forget, among the 16 media outlets that give "The Dark Knight" a perfect score, many people use the word "masterpiece".

In addition to hitting IMDB's "Best 250" list, fans who like "The Dark Knight" have also walked into the cinema again and again, willingly creating more meaningful box office records for it, for these people, this movie is the "Godfather" of their generation, so to be fair, "The Godfather" and "The Shawshank Redemption" If you want to regain your reputation, you might as well re-release it and reconnect with these fans who have probably not seen these movies in the cinema, so that you can probably fill the "cultural gap".

Today, people have become accustomed to judging a movie through information on the Internet, the information provided by film critics and the media is still valuable, and movie websites summarize the opinions of a large number of netizens into a comprehensive result, compared to the opinions of professionals, this result is more popular, and the deviation value is relatively small, the credibility of different movie websites, in addition to depending on the amount of data when collecting opinions, the algorithm of movie scoring is also very critical.

IMDB has become a standard for judging the quality of a movie because of its unique algorithm, which is slightly more complex and largely avoids the drawbacks of online voting. Maybe after the boring voting battle in the top 3 of the "Best 250", many people will be disappointed with this site, but in fact, the vast majority of IMDb results that do not involve rankings are still very valuable for reference.

The more common way to judge is to score 7 points, if a movie has more than 10,000 votes and no less than 7 points, then it should not be much worse.

If you really don't trust IMDB, you can also take a look at the rising star of the movie website "Rotten Tomatoes". When looking at movies released after 1995, many netizens prefer it over IMDB.

In "Rotten Tomatoes", the evaluation a movie receives is expressed as freshness, and the fresher the tomatoes, the better the movie. Unlike IMDB, which combines the points of all users, in Rotten Tomatoes, a movie has 3 freshnesses, which are judged by ordinary users, professional film critics, and famous film critics. Among them, the score rated by a large number of professional film critics is the most valuable reference and the most worthwhile content of "Rotten Tomatoes".

What's special about this score is that when critics rate "Rotten Tomatoes", they can only choose "good" or "rotten", there is no concept of score, and the final result is based on the percentage of "good" selected. The advantages of this algorithm are obvious: in the case of absolute standards, the likes and dislikes of each vote are obvious, and there are no vague assertions such as "okay" or "there are good sentences but no good chapters".

In addition, Yahoo's movie channel also scores regular users and film critics separately, providing more reference standards. All in all, you have other options than IMDB, but in this feast of fans and media, Time Warner's huge media machine has played a crucial role in driving it, and as a huge media company with all the media platforms and channels, once he goes all out to push one thing, the momentum is huge.

As the biggest beneficiary, they also have enough motivation to drive this fan binge, just like the hype of Harry Potter, they have hyped it into a cultural trend, and if you don't watch Harry Potter, you are a laggard.

Under the influence of "The Dark Knight", Warner Bros. stock rose by 5 percent, and suddenly increased the market value of the movie box office revenue by no less than the box office revenue, which is the reason why the big companies are invincible.

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