"Spring Festival Gala advertisement, how is it?"

Seeing that Su Chenyu's appetite seemed to be a little big, Tan Xisong couldn't help but sigh and had to prescribe the conditions that he thought he could handle. Pen % fun % Pavilion www.biquge.info

Spring Festival Gala advertising, although it is also a pretty good golden advertising segment, but after all, there is only one time a year, so, CCTV is not particularly important now, in fact, speaking of which, it is mainly because the CCTV advertising department did not do the Spring Festival Gala advertising, you must know that the gold absorption ability of the Spring Festival Gala advertising is not much worse than the gold advertising segment. In later generations, the "New Year Advertising Package" with the Spring Festival Gala as the main core has been auctioned at a sky-high price of more than 300 million, which shows the ability of the Spring Festival Gala advertising to attract money.

However, now, CCTV has not even tapped the value potential of prime advertising, let alone the value of the Spring Festival Gala - if it weren't for Suning Group's zero-hour advertising campaign, it is estimated that it will take a few more years for someone to officially develop the advertising value of the Spring Festival Gala.

It's just that everyone doesn't understand the advertising value and potential of the Spring Festival Gala, after all, there are limitations of the times here, but Su Chenyu is a "big deal" beyond the times. Therefore, since Sister Tan has so graciously delivered the "big meal" to herself, Su Chenyu has no reason not to eat!

However, it must be eaten, but it can't be so eager, because Su Chenyu wants to pit CCTV again.

Su Chenyu pretended to be uncertain and asked, "Spring Festival Gala advertisement?"

Nodding, Tan Xisong said: "Yes, Suning Group once sponsored our CCTV Spring Festival Gala, so we can sell the advertisements of the Spring Festival Gala to your group." ”

After listening to Tan Xisong's words, Su Chenyu smiled, and then said, "Director Tan, the Spring Festival Gala is only once a year?"

Tan Xisongyan couldn't understand the meaning of Su Chenyu's words, there was no doubt that Su Chenyu felt that a "Spring Festival Gala advertisement" could not satisfy his appetite. However, now CCTV has nothing in his hands to make this Xiao Su satisfied, it seems that this golden advertising position is really difficult to take.

Hey, Tan Xisong couldn't help but secretly complain in his heart about his predecessor Director Yang, what a stupid pig.

Hehe, Director Yang once again took the blame, but it doesn't matter, anyway, he is already a man who carries the pot, what can he do if he continues to carry this pot?

However, to be honest, Tan Xisong was also a little unhappy in his heart, feeling that Su Chenyu was really a little too much, and seemed to be a little ignorant of advancing and retreating. However, Tan Xisong didn't dare to say that he killed her, the forces behind this Xiao Su are all over the world, and they are not comparable to him as a director of the CCTV advertising department.

If this Xiao Su is still so difficult, Tan Xisong really doesn't know what to do, she is the director of the advertising department, and she is not the deputy director or director. Even, even if the two-year priority renewal expires, Suning Group asks for renewal again, and it is estimated that the director will hurry up to do it - it is estimated that there will be countless people above to greet them, and none of them can afford to provoke.

Tan Xisong really didn't expect that CCTV, which has always been strong, would be so helpless today -- you know, which of those private enterprises dares to grin in the face of CCTV?

It's good now, CCTV has to treat Suning Group as an ancestor, it's just a dog.

For a while, the scene couldn't help but be a little embarrassing, but Tan Xisong still stubbornly defended and forcibly defended: "But the ratings of the Spring Festival Gala are unparalleled, so Suning Group will definitely not lose." ”

To be honest, even Tan Xisong couldn't convince herself, she didn't think she could convince this Xiao Su at all.

However, no one expected that things would also take a 180-degree turn - Su Chenyu was actually "convinced"!

"Director Tan, I can accept this arrangement of CCTV, and I can give up the priority renewal right of next year's golden advertising slot. ”

Eh, Tan Xisong thought he had heard it wrong, looked at Su Chenyu in disbelief, and then said, "Mr. Su, what you said is true?"

Looking at Tan Xisong's bewildered look, Su Chenyu nodded with a smile and said, "Of course, what's the matter, Director Tan doesn't believe it?"

His goal was about to be achieved, Tan Xisong happily distributed various "good person cards" to Su Chenyu: "Believe, believe, I believe that Xiao Su is always a good promise, I have to say, Xiao Su is really aware of righteousness." ”

However, Su Chenyu was not stunned by this Sister Tan's kind words, and said with a smile: "But I have one condition!"

Well, as soon as he heard this, Tan Xisong instantly stopped his "Good Person Card" distribution activity, and asked with an embarrassed face: "What are the conditions, Xiao Su can always mention it." ”

Sometimes, the most dreaded thing is the word "but", because you never know what surprises are waiting for you.

"I want the full right to operate CCTV Spring Festival Gala advertising for 20 years, and the money is easy to say!"

, Su Chenyu is a lion's mouth, 20 years, although it is only a "Spring Festival Gala advertisement" that is not valued very much now, but this time is too long, right? You know, the advertising agreement between Suning Group and CCTV on the two segments of the Spring Festival Gala will not expire until the end of 1997, but now it is actually going to be extended for another 20 years -- and it is also the right to operate.

This is indeed a bit excessive, but you can't imagine that this is within the acceptable range of Tan Xisong and CCTV - very simply, because although CCTV Chunwang's advertisement seems to be very valuable, no one wants to dig him, at least for now.

Therefore, after pondering for a while, Sister Tan said: "There is no problem for me as the director of the advertising department in this matter, but after all, it still needs to be decided by our director himself." ”

Nodding, Su Chenyu said: "Okay, I'm waiting for Director Tan's good news, and please rest assured Director Tan, our Suning Group's offer will definitely not be low." ”

"Alright, then I'll give you an answer tomorrow. ”

"I'm waiting for the good news from Director Tan. ”

did not disappoint Su Chenyu, and soon, at the meeting the next day, Tan Xisong brought Su Chenyu a great piece of good news - agreed to sell the full operation rights of CCTV Spring Festival Gala advertising for 20 years to Suning Group.

Basically, it was expected by Su Chenyu, so Su Chenyu didn't have much excitement, but said to Sister Tan with a smile: "Congratulations, Director Tan, you can show your talents next." ”

Everyone understands people, Tan Xisong naturally knew the meaning of Su Chenyu's words, and said with a smile: "Xiao Su always smiled, and I hope that Suning Group will help me a lot when the time comes." ”

Hehe, Su Chenyu naturally understood the meaning of Tan Xisong's words, so he nodded with a smile and said: "That's natural, I believe that the golden advertising positions sold by our Suning Group will make CCTV and you shine." ”

"Then borrow your auspicious words from Mr. Xiao Su. ”

Maybe, even Tan Xisong herself didn't expect that at the Media Center, CCTV Advertising Bidding Auction in the near future, she, a strong woman, and the CCTV Advertising Department would create such a brilliant record.

However, no matter how lively the next Media Center is, Suning Group is not ready to intervene again, and it is okay to help raise the price, but Suning Group will not be stupid to really bid for these advertising positions - there is no need.

As for why?

It's very simple, because the major companies under Suning Group have already made their own brands, and the blessing of advertising effect is already quite weak. Next, Suning Group needs to dig deep into product innovation and research and development, and become the top high-end presence in the market with superior quality and advanced technology.

What's more, with the launch of major provincial and municipal TV stations, local satellite TV will rise, and Suning Group has contacted more than a dozen provinces to win the advertising "bombing rights" for several years - including the famous Mango Channel, Lychee Channel, Blueberry Channel and Tomato Channel.

Subsequently, the advertising and public relations department of Suning Group officially signed an agreement with the CCTV advertising department - Suning Group gave up the right to renew the contract in 1995, but will win the golden advertising segment in 1994 and the full right to operate the CCTV Spring Festival Gala advertising until 2017.

After signing the agreement, Su Chenyu did not leave the CCTV Advertising Department immediately, but said to Tan Xisong with a smile: "Director Tan, I heard that your CCTV News Department is preparing a new column called "Focus Interview"?"

Tan Xisong was not much surprised that Su Chenyu knew about it, although "Focus Interview" has not yet been broadcast, but for Suning Group, this is definitely not a secret. So, Tan Xisong said with a smile: "Yes, the News and Commentary Department is indeed engaged in this column, which seems to be hanging under "Oriental Time and Space". ”

Well, Su Chenyu really didn't know some things in the early stage of the famous "Focus Interview" in later generations, so he said with a smile: "Director Tan, you haven't bought the advertisement for "Focus Interview" yet, right?

Su Chenyu didn't play according to the routine, which really caught Tan Xisong off guard, but this matter is not a bad thing anyway, it can be sold for advertising, not to mention a small column like "Focus Interview".

So, Tan Xisong said with a smile: "That's natural, "Focus Interview" is a key column of our CCTV News Department, so Xiao Su always has a real vision." ”

Hehe, Su Chenyu knew that this Sister Tan must be talking nonsense, but it didn't matter, so he said: "Okay, then let's make a decision, and let Mr. Zhao talk to your advertising department about the specific content in a while." ”

"No problem, no problem. ”

In fact, the reason why Tan Xisong agreed to Su Chenyu so happily was because she never imagined that "Focus Interview" would be so popular in the future, and it would be so prosperous.

There is no doubt that Su Chenyu's CCTV advertising strategy was successful again this time, and he successfully pitted CCTV......