The lights of the venue dimmed, and only the sporadic lights of the Bund shone in.

Then, the spotlight was focused, and a young man walked unhurriedly with a calm step.

Sun Ziyi sighed in his heart, what a good seed, but he can't control it, it's a pity.

Liu Chen walked slowly, and the lights turned on.

I don't know who was the first to take the lead, giving a warm applause, followed by more people applauding, and a scream, which sounded like Zack, the guy who will be known as the Internet Demon King in the future is still a joke.

Liu Chen looked at a pair of eyes and began: "This day, I have been looking forward to it for a long time, this day, not only our company, but also all mankind has entered a new stage, and you are fortunate to witness, we are fortunate to participate." ”

"Every once in a while, there is a revolutionary era, the first industrial revolution, the second industrial revolution, and we are in the third industrial revolution, our lives are subversively changed, and every few years there is a revolutionary product that comes along and then changes everything. ”

"Apple had the privilege of being part of the birth of a revolutionary product, the personal computer, which entered the electronic age, and in the same way, it was Apple that launched an epoch-making music player, thanks to Apple, which is a great company. ”

The timber Cook also spontaneously applauded.

"Everyone knows that our Soundmaster company is famous for being a music player, a great product, and it has just come out to beat Soni, which is amazing, you deserve the applause of the world, now give yourself a round of applause. ”

The engineering team of Yinba thundered and roared, and the Longba system team represented by Wang Cong, everyone was very excited.

"However, I'm so sorry, Mr. Jobs and Apple, this time, we stole the opportunity to release a third product, which is a very remarkable product, comparable to three great products in the world of electronic technology: the Apple computer, the Microsoft indos system, and the music player. ”

"We have long said that we will not launch a series of music playback products, many people maliciously speculate that we are exhausted, or that there are problems in our internal management, cash flow is broken, etc., I want to say that we will not launch four generations of products, because we have been committed to developing a bull explosion product. ”

Arouse everyone's interest and listen with your ears pricked.

"Three characteristics: a widescreen music player with touch control, a revolutionary mobile phone, and a groundbreaking mobile Internet tool. ”

"Three functions are realized on one product, this is not three independent products, but one device, we named it Hegemony, and today, we redefine the phone. ”

"Before we get into the big phones, let's talk about the smartphones on the market, which are generally capable of making phone calls, have some email functionality, and have some naïve Internet features, all on a device with a small plastic keypad, but, in reality, they are not smart enough to use, and they are very difficult to operate. ”

The audience are all high-end business people, most of whom use multiple smartphones, and they feel deeply about it, and the laughter is followed by applause, and the emotional rendering is just right, and they listen to it with relish.

Liu Chen grasped it very well.

"If you make a typical business icon, with the degree of difficulty as the horizontal axis, and the degree of intelligence as the vertical axis, the general mobile phone is not smart and not difficult to use, then the current smart phones are in the general intelligent and very difficult to use areas, without exception, all are very complex, just simple functions, people don't know what to do, this is not our goal. ”

"We want to make a leap forward product, much smarter than all smartphones, and extremely easy to use, so that three-year-olds can easily use it, and that's the position of Ba. ”

Super smart and super easy to use.

"So, when we reinvent the phone, first of all, we have to have a revolutionary user interface, which is the crystallization of years of research and development by the Soundmaster engineer team and the Longba system team of the sound master company. ”

There was a lot of laughter, the corners of the eyes of many participants were a little moist, and the days when they were completely devoted to tireless and no personal life were extremely fulfilling, and every debugging bug and every debugging circuit was finally transformed into a perfect product, and that feeling was incomparably wonderful.

"This is a perfect combination of hardware and software, but why do we need a revolutionary user interface, here are four mobile phones, namely Moto Q, BlackBerry, Palm-Treo, Nokia-E62, if there are people from these four companies on the scene, please be a little restless, after the press conference, we can give away a free Ba, if you think these products can be compared with the Ba machine, welcome PK. ”

Domineering.

Motorola's president Ian sat below, slightly embarrassed, still smiling, Sun Ziyi was next to him, and said with a smile: "Ian, your Q model has been named." ”

Not far away, Nokia Jamie shouted, "The E62 is a great product, what can you compare?"

Liu Chen ignored the voices from the audience and continued:

"These four are all representative models, what's wrong with their user interface? Their problems are in the bottom 40%, which is those dense and cramped keyboards, whether you use them or not, these keyboards exist all the time, and the control buttons are all plastic and fixed, and every software has to rely on them. ”

"But each software should have its own different user interface, and each software should have unique function buttons, and if you have a good idea after a few months, you can't add it to it, because they've already been sold, what can you do? Smash the phone? Sorry, there's a certain phone in there that sells it because it can't be smashed, which is funny, is the phone used to smash? It's better to take a brick. ”

Haha, laughter.

"How? 20 years ago, Apple solved it on computers, we use image display to show anything we want, show any user interface we want, plus a pointer device, which is the mouse, so how do we apply this theory to mobile devices?"

There was another burst of laughter.

Liu Chen's rhythm is well controlled, and he stays for everyone to digest his emotions.

"What we're going to do is we're going to throw all these buttons away, and we're going to leave a huge screen, a huge screen, so how do we do that? How do we do it, do we go out with a cumbersome mouse? Or a scroll wheel? What do we do? Oh, you can use a stylus, and a lot of smart PAD devices do that. ”

"Stupid, who's going to use this thing? Take it and lose it? Buy another one and lose it? It's a terrible setting, we don't use it, we don't use it, so what's the better way? We're going to use the best pointing tools in the world, we're going to use the pointing tools that everyone is born with, and everyone is born with ten. Liu Chen waved his hands, "Fingers!"

"For finger operation, we have invented a new technology, multi-finger touch, very powerful, as if doing magic on a touch screen, no need for a stylus, more accurate than any existing touch screen, automatically ignore unintentional touches, very smart, you can do multi-finger touch operation, and we have registered patents, very many patents, here is also a reminder to follow up our mobile phone manufacturers, you absolutely can't bypass the patent barrier we have set up, you can't imagine how much we have arranged. ”

Be confident.