010: A new crisis is encountered
BYD can get such treatment, naturally relying on its own strength and fame.
How do you say that sentence, people are afraid of being famous, pigs are afraid of being strong. Fear is not really afraid, but once you have a certain strength, there will be relative benefits and crises, and you will have to face more complex situations.
Compared to BYD's situation, ZT is in trouble.
A new round of quarterly statistics on car sales has been introduced, according to the statistics in this round of statistical tables, in the first half of the five domestic car companies that entered the top ten sales rankings, most of them are now gone, leaving only Geely Automobile.
In this statistical table of sales numbers, Nissan's Sylphy model sales occupy the top spot, with sales exceeding 100,000 units in a quarter and around 40,000 units per month. The second, third and fourth places are undoubtedly occupied by the North and South Volkswagen, with monthly sales of about 38,000 units, and quarterly sales of more than 100,000 units.
It is followed by the American Yinglang and Forrest, with monthly sales of about 30,000 units.
The seventh place is still Volkswagen's old product Bora, with monthly sales of nearly 30,000 units.
The only domestic product on the list, the Geely Emgrand EC7, ranked eighth, with sales of 27,000 units. In terms of total annual sales, Emgrand EC7 can rise by one place, but due to the recent poor sales, the total volume will soon fall out of the top seven.
The last two in the top 10 are the Japanese Corolla and the American Corvoz, and the sales volume is basically close to the number of Emgrand.
Compared with the top 10 domestic car companies in terms of sales, from 11th to 20th, only Geely and Wuling's Baojun 310 are in the figure.
For ZT company, there is no problem with this report, but the problem is that after the major foreign-funded car companies saw that their sales were re-stabilized, some foreign-funded car companies regained their self-confidence and began not to order security systems from Zhao Tian. In addition, several long-established foreign car companies have joined forces to develop their own safety systems.
This kind of thing is tantamount to a huge disaster for ZT.
After all, according to the current situation of ZT company, most of the initial capital investment of the automobile production base depends on the sales profit of the safety system, which is tantamount to a slash in the ZT company's capital investment chain.
For a long time, the price of the security system supplied by ZT to the outside world has been far lower than the sales price of domestic car companies. In other words, the main profits in the safety system come from foreign car companies.
When Huang Houcai informed Zhao Tian of the pre-sale orders in October, Zhao Tian felt that the automobile market seemed to be about to change again.
At the beginning, Zhao Tian sold the safety system to those foreign-funded car companies, firstly, for the balance of the automobile market, but also because of a certain political environment.
It's just that Fang Now, the original intention of increasing the sales of domestic cars has not been achieved, but it has allowed those foreign-funded car companies to accumulate capital, and now they are starting anew.
And according to the information provided by Huang Houcai, there are several old foreign-funded car companies that have begun to reduce the number of orders since two months ago, but they are not as concentrated as this month.
Hearing the news, Zhao Tian's face was cloudy.
After a long time, Zhao Tian made a decision.
And directly issued instructions to Huang Houcai: completely stop supplying security systems to any foreign-funded car companies.
Huang Houcai was stunned at the time.
According to Huang Houcai's idea, there are fewer orders, and there is a little bit of earning, so why cut off the source of money all of a sudden.
It's just that he has the habits of a small businessman, where can he think of Zhao Tian's plans!
After making this decision, Zhao Tian began to formally establish a research project to transform the security system from point to surface on the basis of his previous attempts to transform the security system.
The previous advanced version of the safety system is designed with 16 infrared points in the entire body, although it can ensure that the detection range around the body can be without dead angles, but there is often a certain data error in the feedback to the ICC (only the control center).
Although these data errors will not affect the driving safety too much, there are also hidden dangers to a certain extent.
Since the introduction of the advanced version of the security system to the market, the overall market reputation feedback has been good, but there have been very few incidental feedbacks.
For example, some car owners with advanced versions of the safety system have reacted that driving a car equipped with a safety system has fallen into the water, stuck in the mud, and so on.
Although most people suspect that the driver's brain is not good for this kind of feedback, it also reflects to a certain extent that the current safety system is indeed flawed.
In this case, taking advantage of the momentum of those foreign-funded car companies to rebel, Zhao Tian decided to upgrade the security system to the point of invulnerability in one fell swoop, and then see what those foreign-funded car companies can use to resist.
This kind of R&D and testing matter, Zhao Tian directly handed over to the electrical department under the jurisdiction of Huang Houcai, which is also the first project research item issued by Zhao Tian since the official establishment of ZT company.
Foreign-funded car companies, which were cut off from supply sources all of a sudden, suddenly did not react.
According to their plan, according to Volkswagen's leadership, including Toyota, General Motors and other car companies in several countries, in about another month or two, their own driving safety system can be successfully developed and tested, and during this period of time, they only need to customize the safety system from ZT in small batches to maintain the usual sales.
If the stock is out of stock during this time, it will inevitably cause a decline in daily sales, and more importantly, it will have a negative impact on the brand's reputation.
Brand reputation is not formed overnight, and for them, brand is fundamental.
Like some foreign car brands, when some are not doing well, they would rather choose to go bankrupt and be acquired, rather than destroy their brand image in the end.
You can imagine how important brand reputation is to them.
As a result, this business incident turned into a political event.
On the one hand, these foreign-funded car companies began to ask for help from their own government, and on the other hand, they began to put pressure on the Chinese government, on the grounds that ZT Company had destroyed the market balance, unreasonable product sales, and undermined the principle of TO fairness.
This incident was first reflected to local governments, and many local governments usually rely on these enterprises to solve employment and regional economic development, so they naturally attach great importance to it.
It's just that when I looked at it later, what was the ZT company, it was a car production company that had not yet formed a scale, and it had not yet produced a car.
Except for a ZT electric company under its jurisdiction, which has a slight scale, it doesn't seem to have any strength.
After receiving the protest of the foreign-funded car companies against ZT, the relevant departments of the sea market hurriedly dispatched an investigation team to solve the incident.