If you want to say that after the popularity of "Happy Farm", the most nervous must be the penguin, because the social attribute of this game is too strong. You must know that after Penguin just launched the Penguin game in August 03, the number of Penguin registrations quickly reached 200 million, and Penguin tried the power of online games. Nowadays, the "Happy Farm" on the school intranet is so popular, if the school intranet immediately opens the registration of social personnel, the number of people playing penguin games will inevitably decline rapidly, so the most worrying is the penguin.

However, if you want to say who benefits the most, it is probably the intranet of the school. In just a few days, the number of registrations in the school's intranet has increased by more than one million, and it is almost five million registrations.

The increase in the number of registered users in the intranet also increases the playability of "Happy Farm" and the playability of the intranet itself, and the two complement each other and can be described as the best partner.

In fact, not many people will play such a small game, the key is where to play this small game and who to play it with. It relies on the intranet of the school, and the friends in it are classmates or friends, and everyone plays together. You help me water, I help you kill insects, you steal my turnip, I steal your apple, you come and go, you can not only entertain, but also increase feelings, why not. Therefore, the rise of this kind of community game actually has a certain inevitable trend.

Why did the combination of "Happy Farm" and penguins form a trend of stealing vegetables in the whole society? Modern small white-collar workers are bored at work and after work, and they don't know what to do in front of the computer every day. BBS is outdated, BLOG is too lazy to write, books have long been tired of reading, such a game came at the right time, the operation is simple and easy to use, green farm, green vegetables and radishes...... Returning to the countryside is really a good way to relax after work.

"Happy Farm" can be popular after the combination of the school intranet, which is actually similar to the reason. After 12 years of hard study, the students have lost interest in the class. So much time every day, if you don't have a boyfriend or girlfriend, you don't know how to pass it, at this time "Happy Farm" is here, the operation is simple, you can interact with friends frequently, find your own sense of existence, or at least announce to the world that I am still alive.

The launch of "Happy Farm" proves that it is completely feasible to open third-party widgets on the intranet, and it is imperative to add a recharge module to the intranet. At the beginning, it doesn't have to be so complicated, as long as it can have a simple recharge function, and after slow development, you can form your own recharge platform, and wait until the scale is formed to be independent independently.

Generally speaking, there are two ways to make money for SNS sites such as school intranets, one is advertising, and the other is value-added services. Brand advertising on SNS sites is not well addressed worldwide due to the high uncertainty of the content on the site. For example, when a user sees a Motorola brand advertisement, they may see posts criticizing Motorola by other users, and this uncertainty leads to the general reluctance of brand advertising to use direct advertising on SNS sites.

Drawing on Penguin's value-added services, the school intranet can find new value-added services, such as upgrading the level through recharging, and the search authority and privacy mode of users at different levels will be set differently.

Although "advertising placement" is a good way to promote brands, it is also a way that many manufacturers like to choose, and there are similar cases on other websites. But it's not necessarily the best way to make a profit.

At present, brand advertising, value-added services, and the plug-in application fees that Jiang Hui is going to try in the future are all good workarounds.

Jiang Hui plans to learn from the model of the Apple app in the future, and operate the plug-in application service of the school intranet into a platform, where each company can put the plug-in, and users pay to download and use it, and the proceeds will be distributed proportionally between the school intranet and the plug-in development company. If the business is good, this will be a considerable profit.

With the rapid development of the school's intranet, both within the team and outside the team, there are calls to open up registration permissions to the public, and Jiang Hui has also struggled with contradictions. However, thinking of the experience of changing the school intranet to Renren in later generations, many students, including themselves at that time, slowly gave up this website after the revision of the school intranet.

Direction is more important than hard work! Although this is a very simple truth, it is actually quite difficult to really find the right direction. The reason why the intranet is so popular in colleges and universities is because it is positioned as a social platform for college students. Due to the accurate positioning, the school intranet can quickly attract a large number of college students, which also makes it famous in one fell swoop. If you blindly expand the target audience, although the total number of registrations is estimated to increase, the attraction to students will inevitably decrease.

How to solve this contradiction? It is better to develop a website for all members of society. Jiang Hui thought of Weibo, and as soon as Sina Weibo was launched, it immediately achieved very good results.

In fact, the current intranet is a bit similar to Weibo for college students, where everyone can post their moods, logs, post pictures, share good articles, and so on. It's just that all of this is limited by the group of registered users of colleges and universities, and the development will be limited to a certain extent. However, the expansion of the college entrance examination has been going on for many years, and the number of college students will increase. In the future, there will be more than 30 million students, which is enough to support a large website. Various brands around college students will also be interested in intranets, such as Adidas, Nike, Li-Ning, Anta, Yonex, etc.

Jiang Hui felt the need to quickly recruit people to start the development of Weibo and other games after the year, so that the products of Guanghui Games would have its own platform, and the payment excuse could also be shared with the school intranet.

Although the current promotion of the school intranet is relatively successful, it is necessary to further improve the stickiness of users. As a college student, second-hand books and other flea markets are in high demand, and if they are transplanted to the intra-campus Internet for trading, they can drive cross-school market transactions in the same city. It is necessary to develop a flea market module on the intranet and launch it as soon as possible.

Journals and photo albums now only have a comment function, and it is also necessary to transplant the like function of the circle of friends in the future to the school intranet. This can greatly improve the enthusiasm of user interaction, after all, the degree of trouble of liking and writing comments is not the same, more likes, the sense of achievement of users who publish logs and albums will be much higher, which will stimulate them to publish more corresponding information.