056: High-priced system

ZT's supply of ICC safety systems for major domestic vehicles has been increased from 50,000 units to 100,000 units, which has reached the maximum production capacity of the company.

Although Zhao Tian decided to sell each ICC to domestic car companies at a reduced price, he couldn't stand the large amount, and the turnover was as high as 500 million yuan per month by selling these electronic products alone, and the net profit income was about 100 million.

Although Li Minghao is busy dying and dying, he still can't help but feel a lot of emotion about these incomes: who knows that he will be getting deeper and deeper on the road of manufacturing electronics.

For foreign brand car companies, in the past three months, in addition to BMW has its own advantages, several other companies have become more and more difficult, although from the perspective of the large market, the overall sales impact is not too large, but the overall market share is slowly decreasing.

Three months have passed, and major foreign brands are busy asking Zhao Tian to start implementing the original agreement. Originally, Zhao Tian's plan was to delay it for a while, but thinking that if the business was to continue for a long time, it would be based on integrity, so he began to implement the original agreement.

The ICC that has been supplied to domestic car companies is 100,000 units per month, and for foreign companies, because the production capacity cannot be increased too much for a while, Zhao Tian set the number of units supplied at 50,000 units. The reason for this number is that most of the brand models of foreign companies are mostly mid-to-high-end models, and their own safety factor index is slightly higher than that of ordinary cars, so they are not so urgent in choosing a safety system;

For the pricing of the security system supplied to foreign companies, Zhao Tian gave a price far beyond the current one, with each unit priced at 10,000 yuan for the primary version and 20,000 yuan for the intermediate version. After all, it's a foreign friend, and you still have to take care of it in terms of price.

BYD's four beauties model, after a small whirlwind abroad, caused a really good response to China, which also proves that the advice given by Zhao Tian at the beginning was also leveraged.

Zhao Tian gave this suggestion as the starting point, first, the current domestic consumers, out of disappointment with domestic industrial products, most of them have a very good evaluation of imported goods, and are full of expectations for overseas things.

The strategy of shifting from export to domestic sales, once the sales success in foreign countries, the reputation is naturally not bad, and when the time comes, it will suddenly turn to domestic sales when it is in the limelight, and it is bound to get twice the result with half the effort. Besides, even if the sales volume in foreign countries is on the street, the word of mouth is on the street, and all of them are on the street, it will not have much impact on the domestic market, and at most it will not be accepted by more Western consumers.

And the most important point of doing this strategy is that Zhao Tian has decisive confidence in the technology of the four beauties.

Now that the four beauties have succeeded, the BYD brand has also risen with the tide, and Wang Fufu has begun to expand.

After the achievements of the four beauties, Wang Fufu once contacted Zhao Tian with some pride and said, "Do you know what it feels like to be at the peak?"

Zhao Tian didn't know why, and replied sullenly: "I don't like to climb mountains." ”

Wang Fufu: "......"

Wang Fufu asked unwillingly: "Then do you know what it feels like to be invincible?"

Zhao Tian said lightly: "I don't fight." ”

Wang Fufu could only laugh embarrassedly, and had to be complacent and said: "Oh, it's too difficult to find a competitor in this sports car market now." ”

Zhao Tian finally grasped Wang Fufu's central idea and asked, "Do you want it to be more difficult?"

Wang Fufu saw Zhao Tian taking a stubble, and his heart was satisfied, and asked, "What do you say?"

Zhao Tiandao: "I'll find another car company and provide him with better technology than yours, and the cost is lower than yours, what do you think?"

Wang Fufu was shocked in his heart, and hurriedly said: "Now the competition in this sports car market is too big, we will definitely be conscientious and will always maintain the most humble attitude to move forward." ”

Zhao Tian smiled and thought for a moment. Now with the four beauties in the same grade of sports cars, they can indeed be regarded as outstanding, and Wang Fufu is also qualified to swell for such a time. But all scientific and technological products, especially in recent years, the cycle speed of upgrading, is very rapid, even if the technology provided by Zhao Tian is against the sky, but with the development of science and technology in reality, it will eventually catch up and surpass.

Moreover, the demand of the market is not a constant layer, and the demand of the market will always change with the needs of consumers. The change of products will lead the needs of consumers to a certain extent. Just like when the safety system was first launched, after the publicity and guidance of major automobile manufacturers, it has now quickly become a rigid demand of consumers.

At present, in Wang Fufu's heart, Zhao Tian also guessed that the achievements of the four beauties are enough to make any domestic car company dance.

Zhao Tian said to Wang Fufu with some sighs: "Any model, if it can be trusted and loved by customers on the market, it is the best, but if you really want to make a model classic and make it lasting, you still need follow-up efforts and updated ideas, and you can walk in the trend or surpass it at any time." The Four Beauties have undoubtedly become one of the most popular sports cars in China now, but if your vision is limited to this and only sees the prosperity in front of you, I believe it will not be long before you can only have good memories left. ”

Wang Fufu's originally high-spirited face became serious. From Zhao Tian's words, he realized the danger of his recent thoughts.

After all, the company launched a new car, which can be regarded as a fairly good sales volume in the world, and his mentality is inflated to show off, which should belong to the high spirits when the wind is good. But what Zhao Tian said, he suddenly woke up, after all, among the many automobile manufacturers, there have been some very amazing product manufacturers in the past, but many people after achieving good results, they are often indulged in the joy and stability of success, and finally gradually fall into the ordinary.

And, listening to Zhao Tian's words, there seemed to be other meanings, after all, the topic of vision was mentioned in his words, Wang Fufu thought about Zhao Tian's words, and said, "Then what should we do next?"

Normal companies generally increase production and expand the market when they achieve good sales of new products, but the situation of the four beauties is relatively special, and there are not so many consumers in the sports car model itself, so they can only steadily expand new consumers, and they do not need to increase production too much.

It's just that as soon as this situation appeared, Wang Fufu was usually used to ordinary cars, and he didn't have too many ideas for a while, so he could only come out.