Chapter 329: Spokesperson (Subscription Requested)
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The Peninsula Beverly Hills, in a meeting room, two executives from Mercedes-Benz's planning and publicity department sat in it early.
"Schultz, I still think Matthew Horner is too young!"
On the sofa near the window, a middle-aged man with short blond hair had a serious face, "He's not the best candidate for the G series." ”
Schultz is a chubby, middle-aged man who speaks in a slower voice, "Becker, I once met Matthew Horner at an event and he looks more mature than his actual age, and the G Series also needs a sporty element, his age is not a problem. ”
Becker still shook his head, "a Hollywood star who is not yet twenty-five years old......"
Schultz reminded, "You are overlooking one thing, among the male stars of the same age in Hollywood, Matthew Horner has the best image and the most famous. ”
"I still prefer to use our German stars. Becker spoke from the bottom of his heart.
This is a disagreement on the work, not who is targeting whom, Schultz smiled, "I understand, but the reality is that we are local stars in Germany, after leaving Germany, basically no one knows them, the influence of Hollywood movie stars, you have been dealing with Arnold Schwarzenegger before, you must know better than me." ”
Becker admits that within the scope of movie stars, except for a limited number of female stars in Europe, it is difficult for others to compete with Hollywood stars in terms of fame and influence in the world.
There may be some people in the film industry who have more influence than Hollywood stars, but they are preparing car advertisements for the vast number of middle-class consumer groups.
Becker's doubts mainly come from age, Matthew Horner's role on the screen is very mature, but everyone knows that the character can be shaped through makeup and other means, if he is like those Hollywood teen idols in reality, he is definitely not suitable for this advertising endorsement.
Although the Mercedes-Benz G series is not a top-of-the-line luxury car, the price in North America starts at $70,000, which is not affordable for teenagers.
Schultz did not say anything more, because Arnold Schwarzenegger entered politics, the company decided not to renew the contract with Schwarzenegger more than half a year ago, he led a working group around the world to find a new spokesperson who may be suitable, due to the company's business strategy, the new spokesperson is limited to under 40 years old.
The Mercedes-Benz G series has been around for decades, and the last few years have felt dull, and the head office is desperate for the series to be revitalized.
Originally, they considered replacing Arnold Schwarzenegger with a football star, but among the superstars in football today, there are few candidates who can match the temperament and image of the G series.
The working group eventually set their sights on Hollywood, and then he thought of Matthew Horner, whom he had seen at this year's Oscars, and nominated him as one of the candidates.
There was a knock on the door, and an assistant pushed it open and said, "Matthew Horner and his agent have arrived." ”
Schultz nodded slightly, "Bring them over." ”
He stood up and walked to the door, ready to greet the guest, and Becker followed, his scrutinizing gaze fixed on the door.
The door to the conference room quickly opened from the outside again, and the assistant walked in with two men.
The first thing that caught Becker's eye was a blonde woman, extremely tall, wearing a well-fitting professional suit and black-rimmed glasses, looking extremely shrewd and capable.
Behind the woman, there was a tall and strong man, this man looked like he was twenty-five or sixteen years old at first glance, but his gaze stayed on him for half a second, and he felt that this person was very mature, not like a young man in his twenties.
Becker had seen a lot of celebrities and had a keen eye, knowing that it must be Matthew Horner, the scrutinizing eyes quickly looked at him.
This person has broad shoulders and long legs, a broad skeleton, and the well-fitting clothes cover the body, and the developed muscles can be clearly seen, and the facial lines are sharp and angular, and the temperament of the whole person is hard!
In addition, Becker also felt from him a kind of wildness that can break through the urban steel jungle, as if Tarzan of the apes returned to the human world, and received a British education, looking polite, but in fact, the temperament and the wildness in the bones could not be concealed at all.
"Hello, Miss Herman. ”
Schultz's greeting interrupted Becker, "Hello, Mr. Horner. ”
Becker then shook hands with the two men and exchanged pleasantries, his eyes widening slightly as he shook hands with Matthew Horner.
The hand in his hand was broad and powerful, hard and rough like a stone, like an old driver who had been driving in the field all year round.
Becker greeted the two of them, didn't say much, sat at the conference table, just listened to Schultz communicate with the two people, this time in Los Angeles, still dominated by Schultz.
Of course, his opinion is also very important.
Not speaking, does not mean that he does not act, Becker has been observing Matthew, for this kind of advertising endorsement, the image of the spokesperson and the image of the product are very important, if you find a slender and slender sissy to endorse this series, the brand image that has been established for decades will definitely collapse.
His eyes drifted over Matthew Horner again, he was sure that it was completely different from what he imagined, he had made the mistake of empiricism before, thinking that young Hollywood stars were all beautiful men, but he didn't expect this person to be so similar to the image on the screen off the screen.
Rugged shape, strong appearance, straight and hard lines......
The Hollywood star sitting opposite is clearly a top-of-the-line humanoid Mercedes-Benz Big G!
Becker's mind took a 180-degree turn, and the thoughts in his mind became clearer and clearer, apart from the factor of youth, Matthew Horner is more suitable for the image of Mercedes-Benz G series off-road vehicles than Arnold Schwarzenegger!
Although his thoughts have changed, Becker is a veteran of the mall and has been quiet, continuing to observe the two people opposite.
Matthew Horner doesn't talk a lot, it's basically agent Helen Herman communicating with Schultz, and even if he speaks, his words are very secure, showing a rare maturity in this age group.
This person looks like he has a wild temperament, but he is not impulsive, and he is still calm in the wild, and he seems to be very confident.
The Mercedes-Benz G is not only wild, tough and tough, but also has a heritage built up over decades, and Becker knows this well, and Matthew Horner fits perfectly in this regard.
The first meeting between the two parties ended quickly, with Matthew Horner and his agent Helen Herman saying goodbye and leaving.
When they left the reception room, Becker said directly, "I'm sorry, Schultz, I was wrong. ”
"It doesn't matter. Schultz sat down in front of the armchair and asked, "How do you feel now?"
Becker thought for a moment and said, "This is the first time I've met Matthew Horner in person, and intuitively, he is more suitable to be the face of the G series than Arnold Schwarzenegger before him. ”
Having said this, he showed the rigorous side of the Germans, "This is just my personal first impression, I withdraw my objections, but I think systematic research and assessment are necessary." ”
Schultz nodded, "It's about our brand strategy, and any rash decision is stupid." He tapped slowly on the arm of his chair, "However, I agree with you that Matthew Horner is a better fit with the G series in terms of appearance and temperament alone. ”
"I didn't expect that there would be such a special young star in an assembly line star-making factory like Hollywood. Becker laughed suddenly, as if laughing at himself, "maturity beyond age, angular appearance, wild and tough temperament, and the calmness that young people rarely have." ”
He sighed lightly again, "The only pity is that his fan base is mainly teenagers. ”
Schultz acknowledges this, "This is Matthew Horner's biggest flaw, otherwise he is definitely the perfect face for the G series." ”
The two glanced at each other, both shook their heads and smiled, Mercedes-Benz big G is not perfect, where is there a perfect thing in this world?
"I think so...... Schultz made the decision, "to fully launch the endorsement assessment of Matthew Horner, let half of the working group focus on him, and strive to have results around the New Year." ”
"Yes!" Becker couldn't agree more, "Matthew Horner could be listed as our number one target. ”
They had already seen Matt Damon in New York before, but this person was completely different from the character portrayed in "Spy", his appearance was not sharp enough, and his temperament was more restrained, which was not very suitable.
Matthew got into the car with Helen Herman and finally relaxed.
"What do you think?" he asked Heylen Hermann.
Helen Herman told the driver to drive back to Burbank and then said to Matthew, "From what I've observed, both Schultz and Becker seem to be more than happy with you. ”
Matthew leaned back in his seat, "Our preparation was not in vain. ”
On the night he got the news, he went to the angel agency to meet with Helen Herman, and he made careful preparations for the past two days.
Of course, this kind of thing can't come in a hurry, just like a movie audition.
"How likely are we to get endorsements?" he asked again.
"More than fifty percent. Helen Herman thought for a moment, "It's also possible to be higher." ”
She told Matthew, "The Germans will definitely have a strict assessment afterwards, and your fame is enough, but you have to be careful not to make nonsense during this time." ”
Matthew waved his hand, "Don't worry, I know the severity." ”
Things seemed to be going well, and just before Christmas, Matthew was informed by Helen Herrmann that Mercedes-Benz was ready to make formal contact with her to negotiate an endorsement contract for Matthew.
The negotiations were initially held in Los Angeles and, if all went well, were finally signed in Germany. 10