Film and television distribution includes two aspects, one is procurement, the other is sales, for example, the film company makes a movie, entrusts you to distribute it, you need to convince the cinema to show it, what you need to do is to participate in various TV program trade fairs, film viewing meetings, promotion meetings, and make each condition for the cinema to show it.

If it is a big movie, this job will be relatively easy, and the movie theater chain will compete to release it, but the movie has never been released and no one knows whether it is a big hit, this job is difficult to do, you have to convince others to join, this is a relatively professional job, the publicity work of the movie is actually very complicated, in general, it is to leverage all resources, spread all publicity actions, so that more people pay attention to this movie, and, want to see this movie.

General routine actions are, posters, trailers, MV press conferences, interesting stories on the set, all publicity actions, will be issued on various portals, news websites, traditional media and other platforms, the film side decides how much to spend on how many according to the budget, and the media decides how much space to give this news on the website according to the weight of the news.

The marketing of the film is n to n, multi-directional, interactive, three-dimensional, with the establishment of the brand as the core, with the help of the integration of industry and cross-border resources, with the direct purpose of ticket purchase and increasing film revenue, directly pull the box office, implantation is marketing, brand expansion is marketing, integration of other brand resources is marketing, shopping guide is marketing, promotion is marketing, copyright authorization is marketing, online and offline activities are marketing, advertising is classified as the overall consideration and arrangement of marketing, not publicity, because advertising resources are important integration content, should be considered by marketing as a whole; ……。

Will explained that his mouth was foaming and gushing, and Mark was dizzy and unclear, and he said, "Try to say it in a way that I can understand." ”

Will said: "Use money to build a team dedicated to serving you, if you teach and train yourself, you can train a team of your own in about ten to fifteen years, like New Line and Miramax, and the other way is mergers and acquisitions, through throwing money, acquiring professional companies, professional people, they have customer resources and operation methods in their hands, and form a stronger distribution company, whether it is Disney's Bowei International or Warner International Distribution, they all do this." ”

Mark said: "Building your own publishing team, this is the company's established strategy, what do you have to propose?"

Will said: "MGM's distribution business has always been in charge of its Lianyi, in MGM due to huge losses and closed its distribution business, and Bowei International was responsible for taking over, Bowei International took over a part of Lianyi's distribution department, more is to lay off, as the largest distribution company, the two sides have many overlaps, he doesn't need to raise so many people, we can lay off this part of the people to over, expand our team, but this needs money." ”

Mark said: "Money is not a problem, Meghan and I will be responsible for financing, you make a plan for me first." ”

Will was a little excited: "If we can bring in the people who have cut this part of Lianyi, our company's distribution capacity will be greatly strengthened, and at least thousands of theaters can be mobilized to join." ”

"You can try to reach them first, and even if you can't take them all, we're hiring," Mark said. ”

Will said, "No problem. ”

Mark knew that it was imperative to expand the distribution department, he made money by making movies, but he would not use it to buy yachts and mansions, the best thing was to invest, use the money to make money, build MM Pictures into a first-class film company, and then make more money.

In the past few days, Mark interviewed the main roles one by one, and soon recruited the main roles, the crew can be said to be successfully formed, and when the publicity is over, the group will immediately go to Las Vegas to shoot, and the general manager Will has set off to Las Vegas in advance to make preliminary preparations, he mainly confirms that the logistics are not hindered, and contacts Caesars Palace, so that the other party can fulfill his promise.

"Chainsaw" won 16 million US dollars at the box office in the third week, ranking fourth, because a large number of new films were released this week, which thinned the box office, and Mark was still satisfied with it, "Chainsaw" Three weeks of results, has been close to 50 million US dollars, better than the original 55 million, for the first part of this series, because of popularity, publicity, distribution problems, the box office potential is limited, this result is good, through long-term screening, it should be able to reach between 70 million and 80 million, plus TV rights, DVD rental income, breaking 100 million is not a big problem, this is enough to make Mark jump to a higher level, he himself estimated, this ticket will bring him 40 million US dollars before tax.

Mark recalled the crew members who were promoting outside, officially announced the establishment of the "Hangover" crew, and then held a big party to celebrate, and now he is embarrassed that he is now mixed with him, most of them are old buddies of the crew of "This Man is from Earth" and the crew of "Chainsaw", and he has no arrears in his salary, but at that time he had a promise that the box office would be a big hit, and he would definitely send red envelopes, and now the two movies are selling well, and the third part is being filmed, but the red envelopes can't be sent, it's very simple, no money, the division of the two movies has not arrived, and the money in his hands now is " The production cost of "The Hangover" cannot be embezzled, so he can only say that he has no arrears, and he will delay it first and wait for the share to come.

Naturally, everyone has no objection to this, they know that this is the truth, Mark is now rich, but there is not much in his hands, and he is only nominally rich before the two movies are divided, besides, he remembers the red envelope, everyone is very happy, in this line, before the movie is released, the boss in order to boost morale, even I sleep with you promised, but afterwards forgot the red envelope or the number of red envelopes is pitifully small.

Mark and Meghan talked about the expansion of the distribution department, Meghan said: "We can't eat Lianyi, but why don't we merge and acquire its distribution department as a whole? Bowei International has made it clear that it will only accept their overseas part for the expansion of global distribution capabilities, but Beimi, Bowei International is already the strongest, why bother raising them, and they are useful to us, merging the Lianyi distribution department, we will become the first-line distribution company of Beimi." ”

"Saw 1" revenue Megan has no share, but this is a series, she can get a piece of the pie in the future, with its current popularity and the beer that exploded in the horror film industry, it is undoubtedly a gold mine, her investment of 20 million is a predictable return, she asked Larry's financial officer to help her make an evaluation report, and the financial officer believes that her 20 million investment is qualified and successful, and will get quite a good return.

The film industry is also like other thin fields that no one cultivates, everyone fights for a good job, before the release of the big hit, the production company asks for human resources, and after the movie is a big hit, investors are vying for investment, "Chainsaw" was a small movie with an unknown future with a production cost of 1.5 million before it was released, and now it is a gold mine, and there are many people who want to get a piece of the pie, and now Meghan is proud of a piece of the pie, and MM Pictures, which owns the copyright of "Chainsaw", has a good prospect.

Will said: "Eat the distribution department of Lianyi, invest no less than 40 million, the scale of our company will expand several times, it is several times, after the successful integration we will be a first-line distribution company, in North is not enough to compete with giants, but enough to compete with new lines, Miramax, DreamWorks These companies are low." ”

Megan said: "What is a few tens of millions? Larry said that mergers and acquisitions are a shortcut to rapid expansion, Mark, just tens of millions, you can earn back a copy of "Chainsaw". ”

Mark said: "I don't know where the share of "Saw" is? After paying off the debts and paying taxes, there is not much left, but the opportunity is rare, a company like Lianyi, founded by Chaplin, after decades of ups and downs, its heritage is very deep, and it is worth trying." ”

Will said: "The current Lianyi, I have nothing to do with Chaplin, nor is it the eight giants of the year, its entire distribution department, the value is only customers and cinema information, in fact, their old employees have rich work experience, or a little value, but Bowei International is a big business, not eye-catching, they are imperative to lay off employees, if we are willing to take over, this is the best, it will save them a lot of trouble." ”

Mark said: "MGM United Arts is extremely complex internally, with many factions, fierce struggles, and in many ways behaves like its brand, and we can't be pick-ups and let them throw the trouble at us." ”

Will said: " I will let them strip off the non-performing assets, will not let any debts and troubles follow, MGM is in bankruptcy protection, now the company is panicked, since Bowei International rumored not to take over their distribution department, and to take over the distribution business, they can start to lay off employees, of course the employees are unwilling, set up a union to compete with it, now there is a way to go, but the rest is still out of MGM to bring a lot of trouble, we are willing to take over, is to help them unload the burden, they should not be able to ask for it, and then transfer the customer and cinema information to us at a preferential price, this is reasonable, we can even make this a prerequisite。 ”

Mark said: "You go and contact them, test the tone, no matter what, it is imperative to expand the distribution department, and our company will also join the operation and distribution of "The Hangover", which is a big piece of fat, and it will be regrettable for several years if you miss it." ”

Megan said: "Of course! I don't have any films, so why do I have such a big distribution department? In terms of company management, I follow the path of Larry, implementing strict performance appraisals, and there is a huge difference between people with excellent work ability and people who are mediocre and passive in their work in terms of salary and benefits. ”

Will said, "I understand! Miss Ellison." ”