Danny is Miramax's PR manager, and he is responsible for and executing many of the Weinstein brothers' PR strategies and actions, while the other Mark is a veteran fritter in the film industry, who won Best Picture with "Rain Man" as early as '88 and knows the tricks.

Now Meghan is busy contacting Revlon head Logan, hoping that he can sell his Marvel shares, and she is also very busy.

Hollywood's winter season has just begun, and the major film companies in the United States have started the "Oscar battle", and all companies have increased their efforts to advertise key films, hoping that their company's films can take the lead in next year's awards, among these films, including Miramax Film Company's "Fahrenheit 911", Warner's "Alexander the Great", "The Aviator", "Million Dollar Baby", MM's "Love Notes" and even the animated film "" jointly produced by Disney and Pixar The Incredibles", all of which are engaged in propaganda activities.

Veteran film critic and Oscar observer Pete Hammond said that next year's competition is fierce, and they are still looking for some unanimously recognized and widely approved films, Hammond said: "This year's Oscars will definitely have unexpected situations, such as the critically acclaimed animated film "The Incredibles", the much-talked-about documentary "Fahrenheit 911", the romantic comedy "The Notebook" and even the French film "The Long Promise" and the Spanish film "Motorcycle Diaries" Such foreign-language films also have strong strength, and these films will launch a strong impact on the Oscar for Best Picture. ”

The documentary "Fahrenheit 911" was rejected from next year's "Golden Globe Awards", because the "Golden Globe Awards" did not set up a documentary award, director Michael Moore was obviously not convinced, he decided early not to sign up for next year's Oscar "Best Documentary" competition, directly participated in the "Best Picture", so that the suspense of the "Best Documentary" award would not disappear.

According to the rules of this year's Oscars, even if you sign up for the "Best Documentary", you can also participate in the competition for "Best Picture", which shows that "Fahrenheit 911" is obviously for "Best Picture", but it makes the award more topical and whetts the audience's appetite.

Another sensitive film "The Passion of the Christ" also received the attention of the judges, because the film involves religious topics, critics have mixed reviews, the film, like "Fahrenheit 911", was also rejected by the "Golden Globe", because almost the whole film speaks ancient language, is characterized as a "foreign language film", these two sensitive works will meet at the Oscars next year, and face Hollywood's "big road" works.

"Fahrenheit 911" is a good example in Hollywood, which advocates the spirit of freedom, Hollywood, which likes anti-war themes, has always loved this kind of film, and director Moore is also secretly called the second Thomas Payne (a famous liberal thinker in the United States) by insiders, judging from the impact of the film on the American society, he is not in vain, if "Fahrenheit 911" participates in the "Best Documentary" competition for next year's Oscars, there will be no suspense, but Moore is obviously aiming to challenge the "big road" The film came early on and decided to participate in the competition for "Best Picture", and next year's Oscars will also be more eye-catching.

Unlike many films competing for the Oscars, J Pusen announced that he would not spend a dime on any publicity or advertising for his film "The Crucifix" to compete for the Oscars.

The subject matter of "The Passion of the Christ" is more sensitive than that of "Fahrenheit 911", and critics have mixed reviews of the film, according to reports, the middle-aged Oscar judges generally appreciate the film, but some older judges (mostly of Jewish descent) are not willing to watch the film at all, this is still superficial, Hollywood Jews' dissatisfaction with J Pusen has reached its peak, so J Pusen also understands that "The Passion of the Christ" It is impossible to win the award, and there will not even be a nomination, so he will not have a penny of publicity money, and he claims that he will take 100 million dollars from the proceeds of "The Passion of the Christ" and donate it to the church, which is a smart coating of a layer of protection from persecution.

In fact, Hollywood's awards season also has a narrow and broad sense, the narrow sense is the general concept of the Oscar awards season, refers to the end of November to February of the following year issued a variety of film awards, in addition to the final finale of the Oscars, can also be divided into three categories: one is New York, Los Angeles and other major film critics association awards, the second category is the directors' guild, the actors guild, the producers guild and other film practitioners guild awards, the third category is the Gotham Independent Film Award, the Golden Satellite Award, Annie Award and other awards.

In the broadest sense, the awards season is even larger, and various awards events and festivals can be incorporated into the Toronto Film Festival in September, the Fantastic Film Festival in Austin, Texas, and the AFI Film Festival in Los Angeles.

In the early selection of the Oscars, there was no concept of the so-called awards season, only the Golden Globe Awards, the New York Film Critics Association Awards, the Los Angeles Film Critics Association Awards and a very small number of awards that had an impact on the Oscars as an important foreshadowing, however, after entering the nineties of the last century, major cities in North America also launched their own film critics association awards, and basically chose to award awards between December and early January every year, with more than 40 awards.

At the same time, Hollywood studios and practitioners are more and more eager to chase the Oscars, and their influence in this year's awards season and the number of awards will become an important indicator of the impact on the Oscars.

It is worth mentioning that the term awards season was introduced to Hollywood by the Weinstein brothers of Miramax and carried forward by the hand.

This year's film they operated was "Finding Neverland", in fact, at the beginning, Warner intended to package "The Aviator" for them to operate, but the unhappiness between them and Disney's infighting involved too much of their energy, so they couldn't make it.

"Finding Neverland" mainly tells the friendship between Scottish writer James Matthew Barry and the Davis family, and the story of the Davis family's little boy who asked Barry to create Peter Pan, it is a semi-autobiographical film, directed by Mark Foster, starring Johnny Depp and Kate Winslet, adapted from Aaron Nee's stage play "The Man Who Was Peter Pan".

The film is directed by Mark Foster, who directed "Dance of Death Row Inmates", and the male and female protagonists are Depp and Kate Winslet, who became popular for "Pirates of the Caribbean" and "Titanic", at the same time, the veteran Oscar winner Dustin Hoffman also joined the film, and the production lineup of the film's music is also very strong.

This is the standard Oscar best movie, which is going to the Oscars, and plans to win at the box office and DVD after the Oscars are gilded, and it meets "Love Notes", but "Love Notes" has received more than 100 million US dollars at the box office, and overseas has also exceeded 100 million, becoming the two best romance films of the year tied with "Fifty First Loves", and it is crushing "Looking for Neverland" at the box office.

Now the advertising momentum of "Love Notebook" is very good, and it is still in theaters, and the harvest in the awards season is also good, but the Oscars have never been waiting to see easy-to-understand blockbuster movies, and in 03 "The Lord of the Rings 3 The Return of the King" swept the Oscars, it has a lot of internal opinions, thinking that this is to give up the pursuit of film art, and kneel to art films in an all-round way, and the new committee claims that it will reform this, so "Love Notes" is now huge, but the prospects are not optimistic.

During a conference call with Mark and Meghan, Danny expressed concerns about the counterpart.

Mark also knows that people who make things happen in the sky, "The Notebook" has handed over a perfect report card, even if it can't win at the Oscars, it is not surprising, the Oscars are unhappy with romantic comedies for a long time, and he can't always take advantage of them, so he had to say: "The key is to train our team, how I envy the Weinstein brothers of Miramax, who have an excellent PR team." ”

Danny said: "Now everyone in Hollywood knows that Harvey and Bob are not easy to mix, and the people under them are panicking. ”

Michael quelled the coup d'état and stabilized the general trend, but the price was extremely tragic, because it was shorted by hedge funds, Disney's market value shrank by 20 percent, and it was unable to buy Pixar, nor was it able to eradicate the Weinstein brothers, let them pack up their baggage and leave, but it did not prevent Michael from cleaning up these elements who participated in the coup, Michael, who was good at office politics, had a way to clean up people, Joe's help, the Weinstein brothers and other people had a hard time, it was really no secret.

Like Joe's gang leader, the famous Apple president, Pixar has its own series, and Michael can only stick his neck on the distribution channel, but with Pixar's status today, some companies cooperate with him, and everyone breaks up.

But Disney's Mira Max Weinstein brothers are really miserable, the parent company has sent a large number of administrative and financial managers, their approach is so obvious, so undisguised, the mud people also have three points of fire, the Weinstein brothers are not easy to mess with, their operation of "Fahrenheit 911" is regarded as a counterattack to the parent company.