Although Li Yinhong didn't want to admit it, he was still afraid of Liu Chen's declaration of war in his heart, the energy of the GB system is too great, even though the ferry is now the largest high-tech company in China by market capitalization, but it is just a name, if the GB system is listed as a whole, I don't know how much market value it is.

The most feared is the mobile Internet, although now the traffic of the PC still occupies the majority, but the growth rate of the mobile Internet is too fast, Li Yinhong, as an Internet boss, can naturally predict that the trend in the next few years will inevitably be the world of the mobile Internet, and the dragon system of the GB system has seized the opportunity.

A high-level meeting was convened urgently.

The ferry must then seek a partner.

Li Yinhong's opportunity is also very good, and he just found a partner to work with, that is, Microsoft, with the popularity of the iPhone in the United States, Microsoft's mobile phone system was almost killed, and it is also actively seeking cooperation.

Foreign media and various Chinese media are vying to report, especially for Chinese media, this is a very long-faced thing.

[Ferry cooperates with Microsoft, built-in search]

For Ferry and Microsoft, the strategic cooperation between INDOS Vista is conducive to the current complementarity and win-win situation.

On July 24, Ferry and Microsoft reached a strategic cooperation in Seattle, USA, and Ferry will replace Bing as the default homepage and search engine of indos Vista IE browser in the Chinese market. In addition, Ferry will provide indos Vista with universal indos applications for search, video, cloud and maps.

In fact, before this cooperation, that is, on July 9, when Microsoft simultaneously released the indos Vista operating system around the world, Ferry became Microsoft's strategic partner for the upgrade of indos Vista in Huaxia.

This time, Microsoft announced that the default search engine of indos Vista will be set to ferry search, which is also the victory of the ferry after the second round of competition with Yisou and Penguin.

Because Penguin and Yisou have closed the indos Vista upgrade entrance one after another due to user system compatibility problems, only the ferry provides the download of indos Vista pure version.

So, the question is, why did Microsoft willingly abandon Bing in favor of making ferry the default search?

Because under the globalization strategy of indos Vista, the Huaxia market with hundreds of millions of loyal indos users is undoubtedly a must, but the development of Bing search in China has been difficult, although Microsoft has spared no effort to invest various resources in it, but Bing's share of the Huaxia search market can almost be ignored.

Therefore, it makes sense for Microsoft to introduce Ferry as a strategic partner.

For Microsoft, the achievement of this strategic cooperation can further popularize indos Vista in China with the help of massive user traffic and channel distribution capabilities. At the same time, by accessing the ferry search, users can be better attracted to use indos Vista.

For ferry, it can further consolidate the leading position in the PC search market. In addition, with the continuous increase of indos Vista's market share in China, the market share of ferries is expected to further increase.

Overall, for both Ferry and Microsoft, whether it is a complementary win-win situation at the moment, or focusing on the global interests in the future, the strategic cooperation of indos Vista is a very meaningful step. For the expansion of the ecosystem of both sides, it is excellent.

Li Yinhong's abacus is very good, what he is most afraid of is the absolute advantage of the Longba system on the mobile side, and the PC side is still Microsoft's world, as long as the PC market is stabilized, the ferry can be invincible, as for the mobile side, he does not have a very good strategy at present, and it is too late to develop mobile phone mobile, and the market share is completely monopolized by the dragon bar, which is useless.

At this time, Liu Chen was making an appointment with someone.

I'm afraid that no one knows that Liu Chen also invested in Zhou Hongyi's 360 company, and at this moment, Liu Chen is talking to Zhou Hongyi about things.

Zhou Hongyi said: "Mr. Liu, before, there were many domestic search engines, including Ferry, Haosou, Sogou, Zhongshou, and foreign Bing, Google, etc., the competition was very fierce, and the ferry gradually stood out in the competition for many years and became the leader of Chinese search, occupying most of the search market, and occupying an absolute advantage in the mobile search market. ”

Liu Chen took a sip of tea, nodded, and motioned for him to continue.

"Even if Google returns to the Chinese market, due to usage habits, cultural differences and other reasons, Google will be slow to win the ferry in the Chinese market a few years later, but because of the huge search market in China, Google can also get huge benefits from it. On the PC side, at present, the market that may replace the ferry is a good search and a sogou. ”

"Go on. ”

"At present, the competition between Sogou and Haosou is very fierce, due to the similarity of business models, the competition between Sogou and Haosou is far more intense than that of the ferry and Haosou and the competition between the ferry and Sogou, at present, the Haosou has an advantage, but because Sogou gets the investment of the penguins and the inclination of various resources, it is very likely to catch up with the Haosou and finally form a situation of competing with the ferry, but it is only qualified to challenge the ferry.

"What about mobile?"

"The current huge market share of the ferry makes it difficult for other mobile searches, and the same mobile search market has also appeared in a search that occupies a certain market share with the advantage of channels, and the search has grown rapidly with the help of UC browser, but it is still very weak compared with the giant ferry. The second is Soba,Soba has known as the first browser of Huaxia mobile browserBC diversion,Mobile market share increased rapidly,Because Soba's technology accumulation is far better than Soba search,Soba is likely to take the leading role in mobile search after the sudden disappearance of the ferry。 ”

Liu Chen said: "UC Browser and BC Browser are both industries under my GB system, Soba and Soba are just by-products, I will lead the merger of Soba and Soba, kick the ferry out of the mobile terminal, I think it is enough to dominate the mobile search, what I need you to do now is to challenge the ferry on the PC side." ”

Although, Zhou Hongyi has always known that the young people in front of him have a lot of energy, or underestimated, I really don't know how many industries are under the GB system, no wonder Mr. Liu dared to challenge the ferry, and he wanted to pull off the horse directly, before, he felt that it was not realistic, after all, the current market value of the ferry is very huge, the stock price once challenged 400 US dollars, and the total market value also looked at 100 billion soft girl coins, worthy of the name of the first Internet company in China.

"The ferry has too many advantages on the PC side, and now it is jointly built in with Microsoft, so I'm afraid it doesn't make much sense. ”

Liu Chen looked at him and said quietly: "What is the significance? What is the fear of the Microsoft Vista system? It's just a piece of garbage, launching this challenge, no matter whether it wins or loses, is a huge opportunity for 360 Company, I don't understand?"

Zhou Hongyi was shocked, he looked down, yes, Boss Liu is behind the support, what's wrong with challenging the ferry, the 360 force went up all of a sudden, look, I dare to challenge, it's impossible to win, but if I lose, I'm also awesome.

After figuring it out, he was a little urgent.

"Mr. Liu, what do you say, we will do it immediately, do it, I'm afraid of a ball. ”

On August 1, 2007, 360 Company took advantage of its channel advantages to officially challenge the Internet giant in the PC search market.

Li Yinhong smiled and said to his subordinate executives: "The mantis arm is just a car, lose on the mobile side, I think, on the PC side, don't want to get involved." ”

In recent days, the battle between 360 and the ferry has become the hottest topic in the industry, and it is also nicknamed the 3B war.

In the face of 360 comprehensive search for stealing ferry news, know, pictures, MP3 and other data, the ferry response is very fast, and the modification of the code leads to the 360 comprehensive search news, MP3, maps and other vertical searches, and the page is forcibly jumped to the home page of the ferry.

360 also fought back, using 360 comprehensive search through the 360 browser, clicking on the search results from Ferry's products, and being directly taken to the webpage snapshot page.

Li Yinhong made a public statement: The rights and wrongs of the 3B war are actually very obvious, and they don't need to be analyzed so esotericly.

"360's online comprehensive search, its news, know, pictures, MP3, maps and other data sources are ferry, and the ferry is not open to 360 crawlers, so 360 comprehensive search is not allowed to openly use ferry search data infringement first, and the ferry modification code prohibits 360 crawler crawling is also a legitimate defense. ”

Many netizens who watched the excitement wanted to know what the final result of the battle between 360 and the ferry would be?

Why does 360 repeatedly provoke wars?

Some media summarized that 360 lost a total of eight lawsuits on suspicion of malicious competition and defamation of business opponents, and some people said that every time 360 entered a field, it was destructive, and there would be wars everywhere it went.

Liu Chen invested in the creation of 360, and the definition given is destruction, 360 has always played the role of a disruptor of the industry, since it is a saboteur, it cannot obtain shares and users through normal means.

Li Yinhong reacted quickly and issued a joint statement with a number of companies to denounce 360.

"Knock out the industry disruptors. ”

"Antivirus software that should be charged for a fee must be made free, and then accuse Kaspersky, Norton and other international antivirus vendors of being unprofessional, so as to enhance their own popularity; Experience the browser for promotion, but 360 in the name of helping users with security check-ups to remind users that the browser is not safe, and then induce users to download its 360 secure browser, and prohibit other browsers from running; ”

"360 can always find a reason to persuade users, all kinds of despicable acting, see that the antivirus is all free, the browser is safe, the search engine is not good, but unfortunately the user does not know that 360 security, 360 browsers are monopolies, and repeatedly rely on monopoly advantages to suppress opponents, 360 can always make users feel that they are philanthropists on the one hand, on the other hand, they secretly put profitable products into the user's computer to quietly make money and prohibit competitors' products from running, which is the gene of 360. No business is a philanthropist, and we are not averse to corporate profits, but hypocrisy. ”

Ferry's declaration of war against 360 is righteous and right.

Zhou Hongyi stood in front of Liu Chen, touched his nose, and said with a smile: "Indeed, we are also here to make money, but after all, we don't make black money, we have a bottom line." ”

Liu Chenxin said, if it weren't for me to occupy the absolute share, have always grasped the direction, 360 is not afraid to do evil, it is difficult to say, his initial positioning is that Internet companies need 360 this disruptor, has never said to invest in 360, even the executives of the GB department do not know, it is regarded as a rival for the increasingly large and monopolistic GB system, and it needs competitors and destroyers to fix the wrong direction.

"Have you read all the news?"

Zhou Hongyi nodded, "I pay the most attention to news and public opinion, after all, our reputation has always been very bad, I don't care, as long as users trust it." ”

Liu Chen looked at it seriously.

"The search engine war is not the kind of public relations war, war of words, search engine is the most technical product, Soso, Sogou and so on have invested heavily in research and development for many years but still can not become the mainstream of search, 360 hopes to use its channel advantages, directly use the ferry, Google's existing search technology to do their own business, although in the short term can quickly obtain traffic and share, but once the ferry, Google are prohibited from 360 comprehensive search to capture data, then its search engine will become a fictitious. ”

"360 may rely on its security, browser terminal advantages to facilitate user search in the name of blocking ferry advertisements to pressure the ferry to force the ferry to agree to be captured, personal feelings, for this kind of unfair competition Although China's laws and regulations are not perfect, but 360 will still have some scruples, after all, throughout the past, 360 is a company with a bottom line. And the ferry's strong brand recognition, share advantage, 360 simply rely on the entrance advantage can not be shaken, in this protracted war 360 is not to take the initiative, borrow a sentence from the boss of the horse: interception channel is only an assassin, occupy the source is the revolutionary. ”

"360 has provoked the anger of the people, and has made enemies everywhere. When the Internet enters the battle for the industrial chain and the battle for open platforms, the relationship between Internet companies is becoming interdependent and inextricably linked, and it is difficult for an isolated enterprise to develop rapidly. Therefore, relying on malicious competition by abnormal means may have effects in the short term, but 360 is only 2 years old and still has a long way to go. ”

Liu Chen probably finished reading it and said, "It seems that public opinion has fallen to the ferry." ”

Zhou Hongyi didn't care and said: "It must be Li Yinhong who spent a lot of public relations money, we 360 never care about being scolded, and we have saved a lot of advertising costs, or that sentence, as long as users trust our products and really bring benefits to users, then don't be afraid." ”

"In this 3B war, we will definitely lose, and the dominance of the ferry on the PC side cannot be shaken. ”

"That's true, but our goal has also been achieved, and Mr. Liu is still smart. ”

Liu Chen glanced at him and said seriously: "You are wrong, my purpose is to kill the ferry on the PC side, so that this company is completely finished, and I want to make the ferry fall from the market value of 100 billion to less than 10 billion." ”

Zhou Hongyi's eyes widened in surprise, feeling that Liu was always not crazy, how could this be, now that the ferry has lost its mobile terminal, the stock price has indeed fallen, and it can cooperate with Microsoft, and the PC side will not be affected, and even the share will increase, squeezing other PC searches to death, and the stock price has risen back.

"It seems that you haven't watched the news carefully, there is a sentence that is very true, the interception channel is only the assassin, and it is the revolutionaries who occupy the source, and the next step, we must occupy the source. ”

Liu Chen said it categorically.

Zhou Hongyi is blind, how to occupy the source? The source is in Microsoft.