015: Imagine a new model
Nowadays, the figure of 'Haval' can basically be seen in the bustling urban bustle, or at the door of the rural houses with clear water and fragrant grass.
Even a lot of dolls who have just learned to speak will have slurred words';
, whined, "I'm going to 'Harvard'." ”
Adults always reply, "Harvard is far away, let's go to 'Harvard' first." ”
It can be seen that 'Haval' is deeply rooted in the hearts of the people.
It's just that this time, Zhao Tian has the purpose of making money first, and he can't ram it directly like a hammer like Wang Fufu and Li Fufu, so he must make some preparations to talk about money.
Based on some understanding of Great Wall Motors, Zhao Tian knows that Great Wall Motors is now focusing on SUV and CUV models in the market.
SUV model, as many people know, is the abbreviation of English Sport Utility Vehicle, that is, sports utility vehicle, rural silver is generally called 'jeep'. With the development and popularization of automobiles, people who have been to big cities know that SUVs are not 'jeeps', but they look like 'jeeps', but they don't prevent it from being called 'jeeps'.
CUV, on the other hand, is a model that has only begun to become popular in recent years, and it is a car that combines the comfort of a sedan with the large capacity space of an SUV and an MPV.
To put it bluntly, it's the people now, the taste is getting more and more tricky, just like looking for a special service officer, they all require people to know an English level four or six or something, and let people do a question if they have nothing to do, anyway, they try to ask those who are beautiful and wise and one, and they have to be like a whirlwind, and they can't take off their clothes too quickly.
Anyway, this CUV model is always exquisite.
The first is particularly difficult to distinguish between CUV and SUV, and it is necessary to understand the four English letters, especially to distinguish the difference between 'S' and 'C', and then look at the butt door of these cars, which are generally marked with the words 'SUV' or 'CUV'.
The second kind is more sophisticated eyesight, or eyes, if you want to distinguish, when you see these square cars coming, you can stare at their territory with wide eyes, and the car is about as low as the CUV. On the other hand, if it is a particularly tall kind where people can shuttle freely from below, it may be a big truck.
Since Great Wall Motors is now focusing on these models, Zhao Tian began to study the direction of SUVs.
The reason why Great Wall Motor's SUV is as popular as the top brand of Yihongyuan is that it completely seized the market opportunity at that time, that is, the demand for SUV models in the SUV market of Huaxia Automobile.
It has only taken more than ten years for the real development of China's automobile market to the point where hundreds of schools of thought are contending and the market is like a market.
In the past, most Chinese people basically stayed in the concept of 'jeep' for off-road vehicles, thinking that the kind of tall cars that look like steel monsters must be very high-grade and expensive.
Indeed, according to several brands that could be seen in the market at that time, it was nothing more than the Soviet Gas, BJ Jeep, etc., and then slowly increased Toyota Land Cruiser (Land Cruiser, also known as Land Cruiser), Mitsubishi Pajero, JEEP's big cut and small cut, etc., and these cars are indeed unbearable for ordinary people in terms of price.
With the development of society and the abundance of materials, when consumers begin to be dissatisfied with the use and space of the car, they naturally turn their attention to the SUV car with larger space and more powerful image. At that time, Great Wall Motors seized a wave of opportunities, and when those foreign-funded SUV brands still reacted, they ruthlessly used a wave of civilian low-price tactics to cater to the psychological choices of the majority of consumers, and a wave flew up.
Of course, Great Wall Motor's 'Haval' series can achieve good sales results, partly due to the fact that Huaxia SUV does not have 'negative reputation'.
'Word-of-mouth negative equity', as the name suggests, is that everyone has a bad statement or impression of a thing before. As for the SUV of the Huaxia brand, before the 'Haval' series came out, almost no domestic SUV had any negative news in the market.
There is no bad news, and it is basically good news for all car brands in Huaxia.
As a result, Great Wall Motors seized this opportunity and became the temporary leader of the current domestic brand SUV.
According to Zhao Tian's understanding of the military, he feels that Wei Junjun will never just want to be the leader of civilian SUVs, after all, an excavator who does not want to be a good technician is not a good student.
So Zhao Tian decided to take the route of high-end SUV brand design first, and came to impress Wei Junjun.
For professional-grade SUVs, Zhao Tian is really hard to say, after all, from the perspective of vehicle design, Zhao Tian, as a person who has studied professionally, well, in fact, can only rely on feelings.
Given that Great Wall Motors has always produced entry-level compact SUVs, Zhao Tian decided to help it upgrade its level and provide the same technology. In Zhao Tian's impression, the SUV only needs enough power, a stable body, a comfortable space, and a stable suspension effect.
In view of the fact that the four beautiful cars with traditional Chinese elements proposed to BYD have achieved good results in the market, Zhao Tian decided to continue to use traditional elements to name the new model.
Looking at the names of many domestic car companies, they always like to use nondescript names, and always like to call some local and non-foreign names, and some small entrepreneurs always think that Chinese consumers like these gimmicks, but they don't know that in fact, this has no other effect except for lowering their own products.
For the hard-core SUV, Zhao Tian decided to name it after traditional Chinese characters, and temporarily took 'Meng Zhang Fei, Yi Guan Yu, Yong Lu Bu, Ying Zhao Yun' as the name of the new car.
As for power, Zhao Tian decided not to develop only two models of engines on four cars like the four beauties. This time, he decided to design the power and overall style of each individual car individually, and strive to make each car as unique as possible with the unique style of the ancients.
Since it is a mid-to-high-end hard-core SUV, Zhao Tian decided to use a high-power engine as the power source of each car as much as possible, so as not to surprise his predecessors.
For the theme of 'Fierce Zhang Fei', Zhao Tian referred to a lot of historical writings to have a deeper understanding.
Zhang Fei, the word Yide, a person from Zhuo County, Youzhou, that is, the land of Yan Zhao, since ancient times, there have been many righteous people in the land of Yan Zhao, Zhang Fei naturally followed the big stream, and he was a celebrity in a place of urine.
Zhang Feisheng's face is like a crown of jade, his eyes are like stars, he is very bright, he is not angry and powerful, and he is born with a righteous appearance. Later generations mostly thought that Zhang Feisheng's leopard head and eyes, swallow jaw and tiger whiskers were as black as a carbon head, and later because many film and television works mostly found some people who looked good and specialized in collecting accounts to interpret, Zhang Feihu's reputation became even more prosperous.
It's just that Zhang Fei's two daughters later married Emperor Adou who couldn't be helped up as queens, let me ask, if Zhang Fei really looks like that, the two daughters may not be much better, then Adou can't help up anymore, then he is also the emperor, if he gets the two daughters Zhang Fei back to sleep at night, he is not willing to be killed.