Among Mark's four opponents, Paul Thomas Anderson's "Blood Is Coming", Julian Chaubel's "The Diving Bell and the Butterfly", Tony Gilroy's "Michael Clayton", and Jason Reitman's "Juno".

First of all, Jason Reitman of "Juno" is out, as the work of the same group, who in the group would dare to cooperate with Mark? This means that there are fewer PR resources.

Jason Reitman is undoubtedly an excellent director, different from the action comedy style that his father Ivan Reitman is good at, he loves a more three-dimensional and modern film language, with a sharp perspective on reality, clever and witty ridicule, and the low-key ordinariness of the characters themselves is contrasted with the witty language and super-fast speech speed, which makes people laugh and think deeply.

Jason Reitman's films mostly focus on the current realities of American society, choose relatively marginal professions or themes, and shape characters through complex and major value conflicts or psychological crises, showing the integration of non-mainstream values and mainstream life concepts. The characters in his films can be divided into two categories: "biological teenagers" and "psychological teenagers", who are facing life crises or serious conflicts of values, and these films analyze and explore the problems of American society through their experiences and choices. In order to express these serious themes with ease, his cinematic language stands out in the use of close-up shots, triangular compositions, music, and quick editing.

However, compared with "No Country for Old Men", it is still not enough, this young talent born in 1977, his doubts are the same as Mark, too young (31 years old), if he wins the award, it will be a historical record, he has the support of the MM Group, and he does not worry about the day of his future, a nomination is the greatest compliment.

And Julian Chaubel's "Diving Bell and Butterfly" was beaten by Mark three times at the Venice International Film Festival, the British Film Academy, and the Golden Globe Awards, so that it can win, which is even more legendary than the movie.

Tony Gilroy was born in a family of screenwriters, his father and two brothers are screenwriters, he is also a film screenwriter, the most famous work is Matt Changmeng starring in the "Spy" series of movies, which made him famous all over the world, he directed "Michael Clayton", the early reputation is not obvious, compared with Mark's "No Country for Old Men", it is a small thing, inferior in all aspects, but since he has been nominated, there is a possibility of winning awards, which has a certain threat to Mark.

However, the biggest threat is Paul Thomas Anderson from "Blood is Coming", he has not many works, only five, but he has become a hot figure in the national independent film industry, he won the Berlin Golden Bear, Cannes Best Director Award, in November 1999, Thomas Anderson's new film "Magnolia" met the audience, the audience will this film starring Julianne Moore with "Fight Club", "American Beauty", "Become John Malkovich" and "The Matrix" and other successful films, and even selected it as "the best movie of 1999" and "the most promising film to win the Oscar".

Compared to Mark, he has enough qualifications and his work is also convincing, this "Blood is Coming" caused a huge sensation after its release, and it is also set in Texas, this "Blood is Coming" is hard not to be reminiscent of "No Country for Old Men".

The same blackness, violence, and depression, one is full of dangers, describing the dark corners of the human heart, and the other is like an epic, describing the double cruelty of economic development and social change. The same compactness, climactic and tension, one that uses a lot of metaphors and opens a new chapter in the film's narrative form through novel narrative structures and anti-dramatic climaxes, and another that makes full use of characterization's expertise to maximize the potential of relatively monolithic content. It is also a visual feast, and it is like drinking ganlin, but one is red wine, which is rich in the entrance and has a long aftertaste, and the other is a strong wine, which is spicy, rich, and full of Changhong.

After Ji Tai was released, the critics praised him a lot, and they were all compared with "No Country for Old Men", which are rare masterpieces.

"Blood is Coming" is a joint production of Paramount Advantage and Miramax, starring British national treasure actor Daniel Day Lewis, the talented he described the oil tycoon as one of the most misogynistic characters on the movie screen, greed and betrayal go hand in hand, making "Blood is Coming" a work that really shocks your conscience, Lewis in this film, showing the charm of acting masters, improving the quality of the film with personal strength, giving people a feeling of amazing talent.

In this year's cold awards season, Lewis swept all the way, crushing all the opponents, just like Best Supporting Actor Javier swept all the supporting opponents, is recognized, one of the links without suspense, at the Oscar nominees luncheon, fellow competitor George Clooney first conceded defeat, which shows his strength.

However, this is the acting department, in the competition for awards such as Best Film and Best Director, everyone is equally divided, each has its own advantages, I believe that the other party is also extremely jealous of Mark, as the first opponent.

In Hollywood, there are selfish and despicable methods to deal with competitors, even if the police are asked to investigate, they will not find any useful evidence, here is a way to kill people without bloodshed, it may take years to build a reputation, but it only takes a week or a few days to destroy it.

But even if Paramount and Disney join forces, they don't dare to use this method against Mark, as soon as Mark gives an order, a media group jumps out to fight a debate for him, maybe there is no need to give an order, MM will automatically consciously defend Mark, if it is Black Mark, the interest group behind him will jump out and protect him.

So in terms of publicity and public relations, Paramount's people are careful not to accidentally anger Mark and MM Group, running "Blood is Coming" is a business, if successful, it will bring them tens of millions of revenues, but if it is a big group, it is not worth it.

MM is Hollywood's most profitable company for two consecutive years, and has developed into a media group on its own, and has grown from a lion cub to a lion, and is not afraid of any challenge, and Mark's methods against more than 70 newspapers for the daughter of his friend are so bloody and violent that his opponent shuddered that no person in his right mind would provoke such a person.

By the way, Mark has won the reputation of the most reliable friend, and there is a popular saying in Beimi, you should find Mark like this when making friends.

So Paramount has conducted special training for their PR and publicity personnel to ensure that they don't say the wrong thing, do the wrong thing, and when promoting a movie, they praise themselves a few words and hack each other, which is a normal thing, but it does not apply here, who knows if it will cause a collision between the two groups because of a few words.

All of Hollywood knows Mark's desire for the Oscar for Best Director, he comes for honor rather than money, his playful "Twilight", which made film critics desperate and bloody, all sold 500 million worldwide, but this elaborate "No Country for Old Men" is only more than 50 million, no more, no less.

"No Country for Old Men" is a typical art film category, relying on beer to eat, the first week of large-scale release was only more than 10 million, making people think that hitting the street is a foregone conclusion, who knows that he is as strong as eating Viagra, that is, he insisted on about 10 million for three weeks, and then dropped to about 7 million weekly box office, always maintaining a state of release, and maintaining popularity during this awards season.

The Oscars are a manifestation of democracy, and the awards are voted for by a group of people (members of the Academy), and there are no quantitative criteria.

But in general, insiders, we evaluate the quality of the director, that is, three points, usually these three criteria can also be used to most film awards.

1. Imagination. (own talent);2. Execution. (Talent is valuable, but it's even more important to be able to turn it into reality: to overcome all kinds of difficulties and complete the work.) ）

3. Contribution. (Take the lead and be admired or emulated by peers or juniors.) ）

Mark has all three of the above points, but the Weinstein brothers have long proved that nominations depend on strength, and awards depend on luck, or accurate public relations.

There are more than 6,000 members of the college, composed of elites from all walks of life in the industry.

In these people, some people regard the votes in their hands as the root of their lives, they will watch each movie repeatedly, study each nominee's information, work experience, interest position, political relations, etc., as serious as choosing a wife, they are the strictest members, have their own opinions and demands, it is not easy to impress them, these people's public relations play a small role.

The most important traditional awards, Best Picture, Best Director, four actor awards, two screenwriting awards, etc., are easy to qualify for and do not cost money. To be eligible for the above categories, all that is required is one week of screening in a commercial theater in Los Angeles County (the ticketed kind). Los Angeles County is very large, bigger than the city of Los Angeles, so there are a lot of theaters, if you show in these theaters for a week in a row, you can qualify, nothing else, just send the relevant documents to the academy, tell the academy who the producer is, who the director is, who the screenwriter is, etc.

At the end of the year, the academy issued a reminder list to tell members the list of all qualified films that year, not that they have seen all the films, no one will pretend that they have seen all the movies, because there are too many, and the academy members do not know how to choose, how to choose, so that the role of accurate public relations comes out.

When competing for nominations, the formal PR campaign begins, and if it succeeds, it expands it, and if it fails, there is no drama to sing.

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