This year's Independence Day coincided with the weekend, and from July 1st, "Inception" was officially released in North America, because the film belongs to the most risky original genre of big-budget commercial films, the film was not released simultaneously around the world, but was the first to meet audiences in 4,060 theaters in North America.

If this is a film adaptation or sequel film by Matthew and Christopher Nolan, it is possible to open 4,500 theaters.

But just how risky the original genre is, even a theater manager with only one screening room in a small town knows it.

In the end, however, the risks remain theoretical.

On Thursday's early stage, "Inception" easily earned $7.6 million at the box office thanks to the good reputation accumulated by Matthew and Christopher Nolan over the years and the appeal of many big-name stars.

For an original genre sci-fi movie like Inception, that's pretty good.

Then, on Friday, "Inception" earned $31.5 million, the best opening day box office for an original film.

Compared with "Inception", the response of other films was mediocre, and in one day on Friday, the single-day box office of "Alien Battlefield" in the third weekend fell directly below $1 million, and "Kung Fu Dream", which entered the second week of screening, was also significantly impacted, with less than $4 million in one day.

This weekend's film market has a trend of "Inception" dominating.

After getting the statistics of the first day in North America, Warner Bros. also stepped up its efforts in promoting the film.

This "Inception" is different from the previous films starring Matthew, while the audience reputation is as good as ever, the reviews from the media and professional aspects are equally good.

After the first day of release, the media gave Inception almost overwhelming praise when it came to all-important media promotion, and they did not hesitate to praise the incredible, masterpiece, perfection, miracle, subconscious, Freud, Jungian doctrine, action, emotional impact, and more.

A review from "Premiere" said, "The details of Inception are complex, but the film also has an emotional logic that drives the plot, and there are a lot of exciting action scenes. Inception is almost a miracle: it takes a multi-layered exploration of the subconscious and becomes a new action classic that has never been seen before, and it does it brilliantly in every conceivable range. ”

According to The Hollywood Reporter, "Inception" has made Christopher Nolan and Matthew the leading directors and actors in sci-fi action films, respectively.

Empire magazine declared, "The film's anti-physics exploration, brilliant action sequences, impactful emotions, and Matthew Horner's astonishing performance are all addictive." ”

The Los Angeles Times even directly praised "Inception" as close to perfection! Although this is a film within the structure of consciousness, it is also a classic sci-fi action movie in the style of Matthew Horner.

Ordinary fans who watched the film on the first day of release were full of praise for "Inception", and the film's high reputation spread like a virus, spreading everywhere on the Internet.

"The advent of Inception has silenced those who don't care about Matthew's films, it's a magical movie, and Matthew's performance gives the film an extraordinary character!

Many fans believe that in this weak and boring summer, the movie theater has finally ushered in a savior, and the name of this savior is not only called "Inception", but also as always, it can be called Matthew Horner!

A large number of people who have watched the film excitedly discussed the plot of "Inception" and all kinds of doubts it brings, and soon countless people and countless posts analyzed and discussed the movie frame by frame.

Not to mention ordinary audiences, even Matthew himself can't help but want to interpret this film after watching it.

In just a day or two, "Inception" has set off a wave of fan interpretation like "The Matrix" in the last century.

These are extremely beneficial to the promotion of the film, the more interpretations and opinions collide, the more difficult it is to convince the other party, the more new points of view will be discovered, and then you will go to the theater to watch it again......

In this day and age, the first-week box office is as important as maintaining a stable box office trend, no matter what kind of means are used, "Inception" has formed an excellent audience reputation, how to make the film more attractive, so as to keep the box office trend running at a high level, is what must be considered in the next promotion.

In addition, "Inception" did not adopt the method of global simultaneous screening, so that the influence of the film can further spread to overseas markets, which is also a work that cannot be ignored.

As early as the preparation and filming period, Warner Bros. and the crew formulated a strategy for audience participation in the film, and now is the best time to play this strategy, let the audience actively participate in the interpretation of the film, and let this trend spread overseas.

Today's network, not to mention the world, but there is no problem connecting the entire Western world and major markets such as Japan and South Korea, and Warner Bros. has a complete marketing network in major markets around the world, so it is not too difficult to promote a wave of interpretation of "Inception" to the world.

On the Internet, in life, there are both spontaneous and water army guidance, and the interpretation of "Inception" has gradually formed a craze.

"Inception" continues to be a hit, and the film has become an indispensable topic for the North American public, and the main creative team, including Matthew and Christopher Nolan, no matter how the reporter asks, is always reluctant to say more about the public's opinion, just throwing out a sentence "Even I can't explain the end of the film" is an answer.

Therefore, those "eventful" fans decided to personally shoulder the burden of interpreting dreams for the public, and of course, there are some bold speculations and surprising interpretations of "dreams" in this craze.

In particular, the open-ended ending gives people plenty of room for reverie.

At the end of the film, the "foundation" was successful, the Dream team woke up on the plane, Saito also fulfilled his promise to call and cancel the protagonist's lawsuit in the United States, so that the protagonist was able to enter the customs smoothly, and the protagonist was finally able to go home to see his two children.

As the part with the most room for discussion, does the protagonist Cobb return to reality, or live in a dream? The crew will not be stupid enough to give people a positive ending, and many fans give full play to their imagination space to let the movie go to the ending they want.

In order to prove their point, audiences with different interpretations walked into theaters and re-watched "Inception" to find more evidence to support their views.

However, the more you watch, the more the audience interprets the various plot parts of the film, and as the discussion deepens, this craze simply can't stop.

Various controversies quickly formed their own supporters, who used the Internet as a carrier to constantly cite various evidence to prove their supported views, and this interpretation and controversy were also manipulated by Warner Bros. to quickly break away from the scope of the Internet and become the focus of major media discussions.

A movie, what you are afraid of is never controversy, but that there is no controversy, the more controversial the topic, the more popular it is with the media, and only controversy can bring enough attention.

In just three days after its release, the interpretation boom triggered by "Inception" has become one of the most concerned public opinion topics in North American media and the public.

With Christopher Nolan behind closed doors, many reporters chose to besiege Matthew, wanting a clear answer.

Of course, Matthew won't give an answer, and he doesn't have an answer either, because Christopher Nolan made such an ending, which itself is to create a topic for publicity and marketing, not to have a deep meaning.

"This is a film that no one has ever felt before, and it has a huge visual impact. This summer, war is about to break out in the brain!"

In the face of interviews with many media reporters, Matthew just continued to tout the film he starred in as much as possible, boasting has always been an excellent quality in Hollywood, not to mention that "Inception" itself is of outstanding quality. He also deliberately joked to reporters, "In this world, the most valuable thing is the idea that comes out of your head, and we will steal it after your idea is born, maybe the next target is your ......."

While most of the media touted it, it was not without voices that questioned the film, with some arguing that the action scenes and special effects dragged down the whole film, arguing that they did nothing to deepen the film's theme, but rather had the opposite effect.

In some ways, that's right, Inception's action scenes and special effects scenes don't really help deepen the theme.

But "Inception" is first and foremost a sci-fi action commercial masterpiece, and then others, commercial blockbusters must have impact, if there is a lack of visual effects, it will not sell high box office, and if it can't sell at the box office, it will lose money, and if it loses money, no one invests, no one invests, and no matter how good the idea is, it can only stop in the head.

"For a film, Warner Bros. really worked hard. ”

In the bright living room, Brad Pitt sat on a sofa full of boxes and read a newspaper with a gloomy face, "$130 million in publicity and marketing!"

He immediately thought of "Alien Battlefield", if it weren't for Disney Studios' sudden suspension of investment in publicity and promotion, his film would be so miserable?

Brad Pitt's eyes fell on the North American box office charts of the newspaper's entertainment section, and this past weekend, "Inception" fetched $88.9 million!

And "Alien Battlefield" only has a pitiful $2.38 million......