Chapter 695 Avatar
After "Avatar" received Mark's support, it began to be promoted, and October was the period of concentrated outbreak, and the advertisements were overwhelming.
In order to participate in the 2010 Oscars, continuing the glory of "Titanic" that year, they also signed up to compete for the Oscars, held a series of screenings, world premieres and North North China premieres, and various critics' screenings are even more essential.
The "Titanic" of that year was so amazing that it was inseparable from the blessing of the Oscars, who gave them a long-lasting amazing beer so that he could be screened for a long time and dominate the screen for N months.
This time, they also hope that like last time, when the first wave of box office peaks passes, the information of the Oscar victory will further stimulate the box office, resulting in a long-term monopoly at the box office.
On December 18, local time, the Hollywood Walk of Fame held a star awarding ceremony, and the famous director James Cameron became the 2396th star on the Walk of Fame. Cameron has directed classic blockbusters such as the "Terminator" series, "True Lies", and "Titanic", and has long been eligible for the award, but has not applied to the management committee.
This also shows that he is under a lot of pressure and does not have the confidence that he has legendary.
If he doesn't have confidence, it's not right, "Avatar" he continues the style of "Titanic", without big stars, using the work to speak, now many cartoons use big star dubbing, and take this as one of the selling points, the promotional poster will be highlighted, and more other movies are even more impossible to shoot without stars.
Like many big directors, once the flag is erected to recruit troops, a large number of superstars will immediately join, which is not only a reflection of the strength of the position, but also a reflection of the lack of confidence.
It's all the same there, and it's really great to sell at a small cost.
The premiere of "Avatar" was held on the evening of December 16 at the MM Theater in Hollywood, which is the world's largest IMXA giant screen theater, Mark's "The Dark Knight" and Mike Bay's "Transformers 2" and "2012" all premiered here, and more and more big productions have also chosen to premiere here, thanks to the promotion of IMXA technology, these three blockbusters have achieved far more than the original results, and have also become a landmark battle of IMXA technology to achieve great results.
According to Empire magazine, "Mark's triple hit, with its aggressive promotion of IMXA technology, has given audiences the ultimate movie-watching experience that is absolutely impossible to enjoy in a home theater, which is indeed a new way for the industry to find a reason for audiences to enter the cinema." ”
Wall Street put it bluntly: "IMXA's stock price has risen thanks to Mark's strong promotion, and if Mark turns to other technologies, it's when it goes into decline." ”
In the original version, a "Avatar" made IMXA and 3D technology popular all over the world, many local buns were amazed, the world competed for such a magical movie-watching experience, and the development of science and technology in the times was amazing, but they didn't know that this technology has existed for 30 years.
At the North Mi premiere organized by Twentieth Century Fox, James Cameron and his wife Sugi Amis attended the premiere, and they politely extended an invitation to Mark, who knew that Mark said that he would attend with his wife, but for security reasons, the organizer was asked to announce it before the start.
This is Mark's first public appearance after last year's scandal, in 2009 Mark did not appear in the works, but Mark is not in Hollywood, but Hollywood is circulating his legend, extremely strong control of Time Warner, such means, so that Hollywood peers admire, this is Hollywood degenerated dragon.
The appearance of Mark and his wife caused a huge sensation, the media reporters frantically took pictures and interviews, almost overwhelmed, fortunately Mark was quite knowledgeable, refused to be interviewed and spoken, just and the extremely beautiful Giselle let the reporter take pictures, Giselle, who gave birth to two children, is still so hot, the vest line is clearly visible, and Mark attended the public occasion, she was in a good mood, and Mark interlocked her fingers, full of smiles.
However, Mark, with the great success of his career, has become more and more majestic, and he has long since lost the gentle and friendly smile of the past, but is a very serious person.
Hollywood celebrity biographer Tom's new book "Mark: The Giant Grows Up" makes it very clear that Mark has grown from a young boy to a king.
James Cameron's sci-fi blockbuster, 3D film "Avatar" won the North North box office this weekend without any suspense, and the excellent word-of-mouth indicates that the film will create a marathon box office myth.
Twelve years ago this weekend, the highest-grossing classic blockbuster in the history of world cinema "Titanic" began to be released, and 12 years later, Cameron presented his latest masterpiece for the first time after "Titanic", the sci-fi masterpiece "Avatar", which integrates the latest 3D digital cinema technology.
Twentieth Century Fox said that the production cost of "Avatar" was as high as 310 million US dollars, far exceeding the 200 million US dollars of "Titanic" that year, becoming the most expensive film in Hollywood history, and the total cost of the film was as high as 460 million US dollars, which can be said to be a film piled up with US dollars.
However, his production cost did not exceed that of "Pirates of the Caribbean 3: The End of the World", and even "Cleopatra" did not exceed the inflation.
This Friday, the much-anticipated "Avatar" began to be released simultaneously in more than 100 markets around the world, with more than 3,400 theaters premiering in the North Mi market, of which more than 2,000 theaters have 3D screens.
The opening weekend was not beautiful, and the east coast of the United States was hit by a severe snowstorm, but the performance of "Avatar" was still bright. According to statistics, "Avatar" received a total of 73 million US dollars at the box office in the first three days of its release, topping the North Korean box office list, and at the same time, it earned 160 million US dollars in 106 overseas markets.
This achievement did not break any records, if you have to find a record to break, it is to break the number of 3D and IMXA theater releases, 73 million results in three days to break 100 million, "Transformers 2" is even more appalling in the first week of the era of breaking 200 million, really not good, without any sensational effect, not even as good as Mark's small-budget work "Twilight".
In December, although the opening box office of "Avatar" did not exceed the 77 million dollars of "I Am Legend", the producers are full of expectations for the future, and the distributor is optimistic that next week is Christmas, and the box office of "Avatar" is likely to explode, while the eastern region is hit by a heavy snowstorm, and many places have closed the roads with heavy snow, in this weather, it is best to sit with family and sit in front of the warm fireplace and chat.
The weather will be sunny next week, this is the time for him to play, looking at Cameron's works, he has always eaten with beer, and he has never exploded in the first week, and the next week plummeted, and the 73 million results are already the best in his personal first week.
"Avatar" tells a touching story that combines science fiction, love and war: in the future world, the disabled veteran Jack Sully incarnates as the indigenous Na'vi "Avatar" of Pandora through cloning technology, and the "Avatar" infiltrates the fantasy Na'vi tribe to meet and fall in love with the Na'vi girl Neytini; With the help of rare birds and beasts, he defeated the well-armed earthlings and defended his homeland.
"The greatest sci-fi movie," Mark commented on the Facebook space after the premiere.
The producers' confidence comes from the excellent word-of-mouth and one-sided reviews of the audience. Hollywood investigative agencies have given Avatar a grade.
On the IMDB website, netizens rated the film as high as 8.9 points, much higher than the 7.3 points of "Titanic". On social networking sites such as Facebook and Twitter, "Avatar" quickly became a hot topic, and netizens' comments were almost one-sided: incomparable, shocking, and extremely exciting!
Many viewers in particular praised the film's performance on 3D and IMAX screens, claiming it to be an "audio-visual feast" for a new experience.
Some viewers said that there was no IMXA giant screen where he lived, so it was worth driving 200 kilometers to Los Angeles to reflect.
Almost all the commercial IMXA theaters in the country, all the film "Avatar", the film scheduling rate reached an astonishing 90%, MM cinemas, national entertainment and other large theaters, go all out to schedule films, but it is still in short supply, the venue is full, many theaters have audiences queuing up to buy tickets, as soon as the new show comes out, it is immediately sold out.
Some viewers complained on Facebook: "I just walked out of the 2D theater, thinking that this is just an excellent work, and there is no such excitement and excitement as the IMXA theater audience, nor does it have the feeling of a great science fiction movie as Mark said, so I bought another IMXA ticket, God! The money last time was spent in vain, I personally highly recommend it, watch "Avatar" and go to the IMXA theater, even if you wait in line for three days, it is worth it." ”
Another viewer complained, "Oh my God! our nearest IMXA theater here is 150 kilometers away!"
In the North Rice premiere box office, more than seventy percent of the revenue from 3D and IMAX screens is much higher than the box office of ordinary screens.
Hollywood filmmakers also praised "Avatar", and the famous director Steven Spielberg said that "Avatar" is the greatest science fiction movie in Hollywood since "Star Wars".
"Avatar" has just been nominated for the 67th Golden Globe Awards and multiple film critics awards, and film critic Tom O'Neal predicts that the film is likely to be nominated for nine Oscar nominations, including Best Picture, Best Director, Best Visual Effects, Best Editing, and Best Music.