David said directly: "If you are not satisfied with the price, you can mention it, but if Pixar sells it to Disney, we won't call you uncle." ”

Qiao Gang Leader smiled bitterly: "John and Eddard are inclined to Disney, Bi Jing has cooperated for more than ten years, and the business philosophy is the same. ”

In the 80s, the art of animation was in decline, and the traditional hand-drawn and dull backgrounds could not satisfy the audience's appetite, and like all practitioners in the declining industry, Disney's animators did not know how to change despite the crisis, and at this time, a young man, John Lasseter, was fired by Disney.

However, Lasseter was not disappointed for long, and a man named Ed Kamel was waiting for his arrival.

Kammel is a computer genius who recruits a group of people to form a computer animation department that works for Industrial Light & Magic Film Special Effects.

However, at that time, George Lucas was getting a divorce, and his money was a little tight, in 1986, he wanted to get some cash, he took Lasseter's department out at a price of 10 million, which turned out to be the most loss-making business he had done in his life, and it has always been a stain that cannot be washed off in his career.

After Joe took over the department, renamed it Pixar, the most earth-shaking change in the history of animation began, and soon, Lasseter created the short film "Tin Iron Soldiers", which won the 1989 Academy Award for Best Animated Short Film, and new opportunities arose, Disney changed its head, the new CEO Michael Eisner and the head of the film department, Jeffrey Katzenberg, came to the door and begged Lasseter to return to Disney, Lasseter said: " I could go to Disney and be a director, or I could stay and make history. ”

In the end, he chose to be loyal to his friends and dreams, and Disney had to choose to cooperate with Pixar, advanced technology made the empire boss bow his head, and the first handshake began, and their cooperation project was called "Toy Story", the first computer-generated animated feature film in history, so Joe Gang regarded Lasseter as his first cronie and lifelong friend.

Lasseter went from being kicked out of the office in disgrace to returning to Disney as a collaborator, only to find herself embroiled in an endless struggle when Lasseter returned.

The similarities between Mr. Jobs and Mr. Katzenberg are striking: the same ambition, the same eloquence, the same short-tempered, and even the same mantra: "I'm a tyrant, but I'm right!"

In the early days of the project, such scenes were often staged: Joe and Katzenberg stood very close, two skinny bamboo poles yelled at each other, and after a while, both of their faces were covered with each other's spittle, backed by the wealthy Disney, Katzenberg gradually gained the upper hand, Lasseter and the team had to swallow their anger, and the story direction of "Toy Story" became more and more adult due to Katzenberg's personal tastes, Woody became the most hated actor in the history of animation, and even Tom Hanks, who voiced Woody, couldn't help but complain:" Why is this thing so annoying?"

Such a dark story naturally couldn't pass through the eyes of Disney's top management, they directly stopped the whole project, and Lasseter smelled the squid again, but this time, if the old thing repeats itself, it will be all the members of the team who will be unlucky with him, and even the three words Pixar have to be followed by a "bankruptcy" as a suffix, and in desperation, Jobs pushed all the chips to the gambling table and used his personal funds to support "Toy Story" to continue to do.

Eventually, a brand new version of Toy Story convinced Disney that this time, they won. "Toy Story" box office, word-of-mouth double harvest scene beyond everyone's imagination, for a while there are many followers, the world animation from the hand-drawn era running into the computer age, this tyrant and tyrant contest, finally ended with the victory of Joe's gang leader.

As the boss of Disney's film department, he created classic films such as "The Little Mermaid", "Beauty and the Beast", "Aladdin" and "The Lion King".

In 1994, when Michael Eisner's close comrade-in-arms, former Disney president Frank Wells died in a helicopter crash, Katzenberg was overjoyed, thinking that his opportunity had come, and he proposed to replace Wells, Michael Eisner not only vetoed this proposal, but also repeatedly excluded him in the future, Katzenberg after a few days of calm thinking, he felt that he should do something, not only for the future, he wanted revenge.

Katzenberg made three phone calls, the first to David Geffing, who had just sold his record label to Warners for $700 million, the second to Spielberg, whose career was booming, and the third to Paul Allen, who was the seventh richest person in the world at the time.

DreamWorks' films cost twice as much to produce as other studios, and the benefits often don't correspond to the costs due to the lack of a strong distribution channel. Katzenberg worked harder than he had ever done, and he wanted to humiliate the aging Disney with the performance of an independent studio. He wanted Eisner to pay dearly for his bad decision, and Katzenberg later sued Disney, where he received $280 million in arrears and out-of-court settlements.

The emergence of DreamWorks has laid the foundation for Hollywood to divide the world, and Pixar and DreamWorks, who have learned from Disney, have become Disney's challengers.

After the three-legged victory, DreamWorks was the first to show its sword, and the long-standing feud made Katzenberg's first revenge card a little dishonorable: Pixar began working on "Bug Squad" after building "Toy Story," which tells the story of a small ant who defeats the villain Grasshopper with the help of an insect circus.

At that time, the relationship between Lasseter and Katzenberg was quite good, once Lasseter called Katzenberg out to chat on a whim when passing by DreamWorks, Katzenberg asked him what he was busy with lately, and the scheming Lasseter came to pour beans in a bamboo tube, and the next thing made him very dumbfounded, and DreamWorks began to create a cartoon with ants as the main character!

Katzenberg's iron fist was on full display in this incident: he first spared no expense, with almost unlimited financial support to ask the creative team to rush to work on the premise of ensuring quality, and the late start of "Ant Soldier" was released 6 weeks earlier than "Bug Team", this delicate time difference made Pixar a follower, and then he showed an extremely extravagant voice cast, Woody Allen, Sylvester Stallone, Sharon Stone...... This unscrupulous combination punch made Pixar a little blind, and Lasseter, who has always been known for his good temper, called Katzenberg to swear and cut off the relationship, and never said a word to him again, and the same phone call and scolded Joe.

But anger can't solve the problem, they can only watch "Little Ant Soldier" seize the opportunity and swallow the bitter fruit of leaking, the direct consequence of which is that Pixar will no longer reveal any news to the outside world when he creates the movie again, "once bitten by a snake, ten years afraid of the well rope".

But Pixar is always so careless, the secret of creating "Monster Power Company" was leaked again, Katzenberg created a big green monster Shrek in the same way, in April 2001, "Monster Shrek" was released, half a year ahead of "Monster Power Company", and when the latter was released, DreamWorks specially released a DVD of "Shrek" to "congratulate", and the sales exceeded the box office of "Monster Power Company", and then beat "Monster Power Company" at the Oscars In 2003, Pixar released "Finding Nemo", and DreamWorks produced "Shark Gangster" and once again played the ultra-luxurious voice cast of Martin Scorsese, Angelina Jolie and others.

Joe's Pixar is not a fuel-efficient lamp, in 2006 DreamWorks created "Wanderings in the Land of Rats", and Pixar presented "Ratatouille" the following year, clearly giving Katzenberg eye medicine: "What kind of thing are you shooting?

Starting from "Toy Story", Pixar and Disney have successively cooperated to launch "Bug Crisis", "Toy Story 2", "Monster Power Company", "Finding Nemo" and "The Incredibles" and a series of acclaimed and popular animated feature films, however, there were twists and turns during the period, Michael Eisner has been unable to get along with Pixar, and Pixar, who was exhausted, announced after the expiration of the five-feature film contract that Pixar would not renew his contract with Disney, but signed a five-film contract with MM.

But now it is rumored that Joe has the intention of selling Pixar, Disney did not hesitate and made a decisive move, their conditions are excellent, Michael believes that people have enmity with people, but not with money, Lasseter and Camel and other executives will not sell their shares, and they are more inclined to cooperate with Disney in actual control of the company.

Only one cooperation, they found that MM is a gap, Disney has decades of experience in the development of IP, has accumulated a wealth of contacts and channels, especially stationed in the resort, in the resort to develop new projects in the hand, but also to maximize the benefits, this trick, in the six only Disney play superb, perfect, other companies only envy or clumsy imitation, can return to Disney, the animation empire, and serve as a high-level, this is a typical Hu Hansan returned, very beautiful, for them from Disney people are not small？