Jiang Hui, He Ling, and Zhang Mengze are already very familiar with each other, and they naturally speak very casually.

"I said Jiang Hui, I think that after you became the richest man in the mainland, your life doesn't seem to have changed," Zhang Mengze said.

"How do you think I should change? Every day I live in the Imperial Capital Hotel, eat shark fin, bite abalone, and post on Weibo every day complaining that I don't know what to do if I have a lot of money?" Jiang Hui replied with a smile.

"You're not the richest man, you're a coal boss," He Ling said with a smile.

In 2007, it was the most glorious time for the coal boss, and these descendants of Jin merchants were completely different from their ancestors when they became crazy.

The ancestors of the Jin merchants, in order to connect the world, trekked through mountains and rivers, left their hometowns, and wandered into the market; they traveled back and forth to the "Ancient Tea Horse Road" and rushed to the north of the desert; they braved the scorching heat, braved the cold wind, and slept in the open air, with the spirit of "honesty and trustworthiness, righteousness and profit" of the Confucian merchants, dominated the business world, and made "honesty and righteousness" become the golden signboard of the Ming and Qing Dynasty Jin merchants, and cast the soul of the spirit of the Jin merchants.

The term "coal boss" has appeared frequently since 2002.

Before that, coal was a hard business in Tay Son Province, and those who dared to devote themselves to it were often down-and-out families who had nowhere to go. The investment is large, the profit is low, and the accounts are always not recovered, and most of them are stuck in debt.

Private coal mining began in the late 80s, when in order to solve the problem of energy shortage, the central government encouraged Xishan to expand the coal industry, and for a time almost every village had mines, with tens of thousands of people.

However, it was difficult for the state-owned coal mines to survive, so they had to contract to individuals, and the first "coal bosses" were born.

However, in the past few decades, the word coal boss and local tyrant had nothing to do with it, but with words full of irony.

But as we entered the 21st century, coal mine owners suddenly discovered that their fate had changed – in January 2002, the state abolished the guide price of thermal coal, and coal prices entered the market, doubling their prices.

There are fewer and fewer fierce-looking debt collectors, replaced by people with large bundles of cash begging to buy coal. They were smiling all over their faces, and there was a long queue of trucks pulling coal to the mine.

To paraphrase Jiang Hui, standing on the tuyere, a pig can fly. For the people of Xishan at this time, engaging in coal is the biggest outlet.

When these rich coal bosses entered Beijing in the past two years, they directly threw a sack of cash when they bought a car, and bought a house directly layer by layer or even one by one.

It's completely a look of how capricious the money is.

"Don't say it, I recently made a film, it is said that the investor has a coal boss, and he wanted me to accompany the investor to dinner, but I ignored the director, and then it was gone," Zhang Mengze said.

Although Zhang Mengze's studio is hung in Glorious Film and Television, he is very free to receive films, and he has the final say.

Therefore, in addition to participating in the films of Glorious Film and Television, Zhang Mengze is also involved outside.

"In the past few years, the life of ordinary people has been getting better and better, and I think the entertainment industry seems to have ushered in spring, and investors from all walks of life have begun to rush in this direction," He Ling said.

As the general manager of Guanghui Film and Television, He Ling has the best understanding of the investment changes in the entertainment industry.

"That's right, not to mention that all kinds of film and television companies have sprung up like mushrooms, but all kinds of TV programs are becoming more and more abundant. By the way, haven't you also started to diversify? Then "A Bite of the Heavenly Empire" has been filmed for almost a year, when will it be released", Zhang Mengze asked.

"Someone filmed "A Bite of the Heavenly Empire" in full accordance with the requirements of the BBC to shoot a documentary, otherwise how could a diet documentary be filmed for so long?

"Movies, TV series, documentaries, micro-films, short videos, commercials...... Your glorious film and television have also played wide enough now," Zhang Mengze said.

"Listening to what you guys say, I have a few ideas," Jiang Hui said.

"What do you think," He Ling and Zhang Mengze said at the same time.

"Isn't the entertainment industry getting more and more lively now, and entertainment programs are becoming more colorful, but I thought of a program and invested in shooting a variety show, whether it is broadcast on TV or on Tudou.com, it should be very marketable," Jiang Hui said.

In later generations, except for some uncles and aunts who like to chase TV series, the most popular TV watch by young people at home is variety shows.

Whether it's singing, dancing, personal, adventure, or puzzle, they all do very well.

And when Jiang Hui saw Zhang Mengze, he thought of the later "The Voice of the Heavenly Empire".

This program breaks through the previous program form and adopts a new program form: the judges are no longer judges in the simple sense, and the judges have become "mentors".

The contestants are no longer eliminated by the judges, they can use their singers to impress the four mentors, make them turn around, and then choose the team they like or want to go to among the mentors after the turn.

The most important thing is that this show is definitely a global hit, not only in the Celestial Empire, but also in the United States, the Netherlands, the United Kingdom and other regions.

In the previous life, the copyright of this program was in the hands of a company in the Netherlands, and Jiangsu and Zhejiang Satellite TV was forced to modify the name of the program due to a copyright dispute.

Now, if Guanghui Film and Television gets it out, not only can it be used by itself, but it can also sell the copyright abroad in the future.

Don't look at the fact that domestic variety shows are becoming more and more popular now, but basically they either imitate foreign programs, or buy other people's copyrights and copy them.

If Glorious Film and Television can make a breakthrough in this regard and create a case of copyright export, this significance is definitely not a little bit in the circle.

In many cases, the status of a company depends not only on your size, but also on your industry contribution.

"What kind of program do you want to do? Today's entertainment programs are hot, but there is nothing new in general," Zhang Mengze said.

"Yes, our company has always either not done it, but if we want to do it, we will do our best, if there is no novelty in variety shows, it will be a signboard", He Ling said.

"I'm going to do a singing show," Jiang Hui said.

"Singing shows? This type of program has been done badly, is there still a head?", Zhang Mengze said with a little doubt, "Among the variety shows, it is estimated that the most is related to singing, whether it is a singing competition or a performance, the audience is tired of watching it."

"The show I prepared, although it is singing, but the mode is different from all the now, I will talk to you briefly, you will know whether it has a head or not," Jiang Hui said.

(End of chapter)