As the saying goes, people are afraid of being famous, pigs are afraid of being strong, and if they are not afraid of thieves stealing, they are afraid of thieves.

It's the same with a company, once it grows big and makes money, it will attract countless red-eyed and jealousy, and even come up with some conspiracy to frame and attack you - especially when the market is not in a good situation.

In the past two years, Suning Electric has risen suddenly like a comet, and shined like a star, and he has almost become a benchmark for domestic private enterprises.

With the spread of Suning electrical appliance chain stores across the country, as well as the placement of CCTV advertising, Suning Electric Appliances almost occupied more than sixty percent of the domestic home appliance retail market in half a year in 1988.

When Su Chenyu built Suning Electrical Appliance chain stores all over the country, the supporting logistics base was also established, and now Suning Electric has officially completed a complete set of strategic layout.

At the same time, Su Chenyu has been considering the Suning chain gas station plan has also been officially rolled out across the country, strong funds and local government relations make the scale of the chain gas station continue to grow.

There is no doubt that Suning Electric is too dazzling and hateful, and his rise obviously touches the interests of some people. Therefore, a large net stretched out to Suning Electric is slowly spreading, and the impact is huge.

In June, the "Economic Information Daily" broke a news on the front page of the headline - "Suning electrical appliance chain store suspected of selling counterfeits", followed by a series of reports. In a report by the Economic Information Daily, it was claimed that a number of Suning Electric's chain stores in Shanghai, Jinling and Yangcheng were investigated by the local industrial and commercial authorities for selling counterfeits.

When the series of reports of the "Economic Information Daily" came out, various media and newspapers followed, and various rumors began to circulate.

What Suning Electric has been ordered by the State Administration for Industry and Commerce to suspend business for rectification, what Suning Electric's capital chain is broken, and what Suning Electric is about to go out of business...... All sorts of bizarre and unfounded news and news have appeared on the front pages of major newspapers and magazines. The media are like sharing rare delicacies, excitedly reporting the news and news about Suning Electric.

The media seem to have decided that as long as it is related to Suning Electric, it can attract the attention of the people across the country, and they have joined this news feast. The common people obviously could not effectively distinguish the truth from the falsehood of the news, and at this time, in the eyes of the Chinese people, these big and small newspapers represented authority, so they naturally chose to believe what the newspapers said.

With the spread of Suning Electric's suspected "sale of fakes", the business of chain stores around the country has plummeted, which is almost a world of difference compared to the market some time ago. Chain store managers and regional managers in various places have complained to the head office, hoping that the head office can solve the matter as much as possible.

Just when Su Zhenbang decided to listen to the "crisis public relations" of the Hong Kong company and apologize to the Chinese people in advance, there was a case in Shanghai where consumers besieged the Suning chain store, and this kind of thing also happened intermittently in many places.

At this time, everyone smelled the conspiracy and knew that someone must be targeting Suning Electric behind it.

Affected by the containment incident, there have been cases of ordinary people returning goods in many places, and there are also some professional households specializing in "buying fake and fighting fakes".

Suning Electric seems to have reached the point where the building is about to collapse, and at this time, the media are still adding fuel to the fire and fanning the flames, as if they want to see the collapse of this "building" built in two years.

In fact, the media has always played a not very glorious role in the history of enterprise development in the early days of reform and opening up, and the collapse of companies such as Qinchi, Aiduo, and Giant in the future has a lot to do with the media.

However, unlike the turbulent scene in the outside world, Suning's internal management and employees did not have the slightest confusion, and the role of the management system was highlighted at this time. Su Chenyu even took this crisis as an exam to test Suning's management and crisis response, and this crisis can automatically eliminate some employees who have no centripetal force for the company, thereby enhancing the company's cohesion.

Su Chenyu was not too panicked about this matter, you must know that this kind of corporate crisis is staged almost every day in later generations, and the events on the Internet, TV, and newspapers can be compiled into a thick book.

In addition to asking Su Zhenbang to issue a statement on behalf of Suning Electric, Su Chenyu did not respond positively to the media interview.

"In response to the negative news about Suning Electric reported by a number of newspapers and magazines recently, the company will give a reply to the people of the whole country and the whole society after careful investigation. ”

A simple statement obviously could not satisfy the appetite of the media, so the Suning Electric Appliance Corporation in Pengcheng City was surrounded by reporters every day.

The situation of Suning Electric has obviously also alarmed the leaders of Pengcheng City and Donghai Province, and now Suning Electric has become a large taxpayer and benchmark enterprise in Pengcheng City and Donghai Province, and they are naturally unwilling to watch Suning Electric fall.

As a result, the Pengcheng Municipal Party Committee and the Municipal Government came many times to inquire if they needed help, and even Secretary Han of the Provincial Party Committee and Governor Tang personally inquired about the matter. Su Zhenbang's answer was very simple, Suning Group can solve this crisis by itself.

Su Chenyu originally just wanted to get through this crisis, but he saw that the people behind him seemed to be getting happier and happier, so he decided to take this opportunity to completely establish Suning's position as the overlord of the electrical appliance market.

In this way, Suning Electric can face the rising Huang Shoufu and his Gome Electric Appliances more calmly.

We all know that Suning Electric has a supervision department within it, and we all know that its responsibility is to supervise whether the management personnel of Suning Electric have "corruption". However, no one knew that he had another function, which was to monitor the manipulation and intrigues of competitors against Suning Electric - this department was like the "Inquisition" of the Holy See.

As a result, the Ministry of Supervision, which has been internal, began to take action, and they divided into multiple ways to investigate the entire incident, all the way to secretly investigate the actual situation of the location where the "fake" appeared, and all the way to secretly investigate the two reporters who first broke the news.

Su Zhenbang is naturally not idle, he is now constantly running between electrical companies, and his purpose is obvious, that is, to win their support.

Just when Suning Electric was ready to solve the crisis, the Beijing State Administration for Industry and Commerce was forced to make a decision to order Suning Electric to suspend business for rectification under the pressure of the public.

Subsequently, the industrial and commercial departments of Huangyuan Province, Zhongnan Province, Sanjiang Province, Jianghan Province and other provinces successively required Suning Electric to suspend business for rectification. However, the industrial and commercial departments of the provinces in East China, led by Donghai Province, have not taken action, and the measures taken against Suning Electric are only a few provinces.

Su Chenyu is still not in a hurry, as long as the State Administration for Industry and Commerce has not decided to take measures against Suning Electric, then Suning Electricum has nothing to fear. In fact, Su Chenyu didn't know that the State Administration for Industry and Commerce was also weighing whether to take care of this matter, and the secretary of the Donghai Provincial Party Committee and the governor had already greeted the General Administration, hoping to give Suning Electric some time.

The intervention of the government department made Su Chenyu have to speed up the pace of preparation, so a few days later, Su Chenyu met Tan Jiageng at the Pengcheng Longyuan Hotel. Then, Tan Jiageng hurried back to Hong Kong, and he wanted to finish the things arranged by Su Chenyu in a hurry.

Now Suning Electric is most lacking time, they want to be forced by the General Administration to take measures against Suning Electric under the dual pressure of public opinion and society, before the matter is completely solved. However, judging from the news coming back from all sides, Suning Electric's investigation is still going very smoothly. The progress in other aspects is also quite good, and now Su Chenyu is just waiting for an opportunity.

About a week after the "fake sale" incident, Su Zhenbang came back from out of town, but although he was a little tired, he was still very good, and it seemed that the progress this time was very good.

"Dad, how did you talk to them?" Su Chenyu looked at Su Zhenbang and asked.

"They all agreed, and although we were the first to bear the brunt of this fake goods scandal, they were also implicated a lot. You know, we pick up the goods directly from their manufacturers. Su Zhenbang smiled and said, "Representatives of Japanese and American companies have also agreed to cooperate with our actions. ”

"The number of the Ministry of Technology has also come out, and the investigation of the Ministry of Supervision has basically been clarified, and the truth of the matter can be basically determined. Su Chenyu briefly introduced the news summarized from all sides, so he said to Su Zhenbang.

"Then when are we going to announce these things to the public?" asked Su Zhenbang with some excitement.

"After the things in Hong Kong are done, we will do it again. This time, I want to take advantage of this crisis to let Suning Electric soar directly into the sky and completely establish the position of market hegemon. Su Chenyu said to Su Zhenbang with confidence.

Soon after, the various members of the Ministry of Supervision returned to the Suning Electric Appliance Corporation in Pengcheng with their own findings. After getting these information, Su Zhenbang was naturally extremely angry, but Su Chenyu just smiled coldly.

Now, as soon as Qiē is ready, it's time for the news from Hong Kong. This time, Tan Jiageng did not disappoint Su Chenyu, and he quickly handled the matter.

Ten days after the "sale of counterfeits" incident, Hong Kong's "Sing Tao Daily" took the lead in paying attention to the matter in its financial section, and the next day, "Sing Tao Daily" continued to expand its page to introduce the incident, and for the first time restored the truth of the matter.

The report of "Sing Tao Daily" attracted the attention of Hong Kong citizens, so on the third day, "Oriental Daily" and "Ming Pao" began to report on the matter one after another. At the same time, foreign media also began to reprint it, expressing concern about this matter.

Although the media in Hong Kong have different attitudes on this matter, they have expressed concern about the chaos in the mainland market and some actions of government departments. In the end, "Sing Tao Daily" even worried that if Suning Electric was brought down by a competitor's conspiracy, would it mean that Hong Kong's Suning Holdings' investment would be lost.

As a result, combined with other matters, Hong Kong and foreign media have expressed concern about the mainland's reform and opening up process. When the news from foreign media reached China, Su Chenyu knew that the opportunity for Suning Electric to make a comprehensive counterattack had come......