Chapter 89 Deserted Premiere
"Hulk" has such a good result, the whole world is celebrating and jubilant, but the beer collapsed, and the box office plummeted for only more than 20 million in the second week, and it was released for four months, until it went offline, North Mi was more than 130 million, and Universal lost miserably, so it could only rely on overseas box office to make up for the loss.
Ang Lee rejected "Terminator 3" in order to direct the film, and this fiasco also lost the popularity that Ang Lee accumulated in "Crouching Tiger, Hidden Dragon", so he could only temporarily retreat from commercial blockbusters and return to art films.
And the most affected in this tragedy is, of course, Universal, followed by Marvel, after the super sales of "X-Men" and "Spider-Man", swept away the decline of the box office of Marvel's adaptation of the movie, several bosses of Marvel jumped out and advocated Marvel Dafa in Hollywood, the box office elixir, and his stock price also rose steadily, this tragedy made them like being splashed with cold water, and their enthusiasm disappeared a lot.
"The Return of the Lord of the Rings", which was released in mid-December last year, rewrote the annual box office rankings, hitting 300 million at the fastest speed, and one or two North Rice broke 300 million and 900 million in the world, making them infinitely beautiful, and also absorbing a large number of fans, Wall Street predicted: ""The Lord of the Rings 3" is entirely likely to become the second movie in the world to break one billion dollars!"
It is said that after "Titanic" set the best results in film history, those Hollywood giants aim to surpass it every time they release a movie, but after so many years, those who can reach half of its box office can be called super blockbuster movies, James Cameron said wildly at the Oscars: "I am the king of the world!" At the time, people thought that he was shouting out his thoughts through movie lines, and he was extremely arrogant, and now it seems that this is just telling the truth.
"The Lord of the Rings 3", the box office predator, was released in December, and the film scene of the awards season was completely gone, in front of this super blockbuster, all other movies have not come out, in front of this super magic blockbuster, other movies have been crushed, "The Hangover" was released for seven weeks, but this beer is an excellent popular blockbuster, it is quite dangerous to challenge it, and now it has 3,200 US dollars at the box office, and it is still the champion.
However, Mark is full of confidence, the original version of "The Hangover" premiered with a huge 50 million, and now there are more publicity resources and more theaters released, in this case it is not as good as the original version, I can only consider myself unlucky, challenging "The Passion of the Christ" is just beyond my strength, and now Mark is aggressive, thinking about being involved with J Pusen's "The Passion of the Christ", J Pusen is no longer fooled, he wants to hype it for free, but there is no door.
Mark is not going well now, he is sniping "The Passion of the Christ", he has gained a lot of resource tilt, and other people are also playing a hand, and the blockbusters released around February are under this banner and have thinned a lot of resources.
Sony Columbia's "50 First Loves", Universal's "Love Is Dead Grass", Warner's "The Butterfly Effect" and "The Law of Temptation" on the new line, Touchstone's "Wild Sands" and Disney's "Miracle on Ice", MGM's "Barbershop 2", DreamWorks' "Let Me Go Europe" and "Date with Idols", and Miramax's "Kids and Dad" all carry this banner.
Among the several new works that have been released, "Love is Dead Grass", "Miracle on Ice", "Barber Shop 2", etc. are all average, with a premiere box office of only more than 20 million, which is destined to fail to exceed 100 million, and the real threat to "The Hangover" is "50 First Loves".
"Fifty First Loves" is a romantic comedy movie, directed by Peter Siegel, starring Adam Sandler, Drew Barrymore and Sean Austin, etc., its distributor is Sony Columbia, the star cast is stronger than "The Hangover", everyone chose to release it in the same week, "The Hangover" is three days earlier than it, "The Hangover" is Tuesday night, and "First Love 50" is the traditional peak Friday, so it is inevitable to see each other as competitors.
Even Warner and Columbia have intentionally or unintentionally pointed to each other when promoting, Sony Columbia since the successful release of "Spider-Man", the momentum has been great, out of the integration period into the profit model, their "Spider-Man" is the second North Mi to break through the 400 million moat, and it is also Sony Columbia's highest-grossing film, the sales of the periphery have made them a lot of money, and Tobey Maguire, a good friend of Little Plum, has stepped into the list of superstars in one fell swoop, and they will launch a second part this summer.
However, Mark is not worried about this, "50 First Loves" is menacing, but the threat to "The Hangover" is not big, the opponent of "The Hangover" is still "The Passion of the Christ", "50 First Loves" broke 100 million in the north, and the premiere also had a box office of more than 40 million, but the performance of "The Hangover" is far more than that.
Warner and MM teamed up to hold a premiere at the China Grand Theater, but this movie is not Warner's biological son, Warner will not let its superstars come to cheer, Kevin has contacted Keanu Levi's, Brad Pitt, the other party's schedule is conflicting, and MM's connections are always limited now, there are no superstars who are willing to come to the show, like Heath, Scarlett, Rachel, David They are famous, not enough to support a play, and the appeal is not enough for fans to come in the rain, yes, it rained lightly in the evening, and the weather became cold, which made the premiere even more deserted.
They organized a group of media reporters to come to interview and report, and also organized a large number of fans to support the scene, but because of the cold weather and rain, many people left the theater early, or entered the cinema in advance to avoid the rain, this bad omen seems to indicate that it will not be opened, there is never a shortage of blockbuster and big movies in Hollywood, and the film company spends a lot of money to make a movie, rushes to the release, and then comes to a gloomy curtain call, this phenomenon is many.
The high-profile finale of the hacker series, "The Matrix 3: Matrix Revolutions", has finally been launched globally, but the North American premiere of 50 million US dollars (three days over the weekend) is much worse than the record of 93 million US dollars in "The Matrix 2: Reloaded" in May this year, which is nearly half of it, to the surprise of many loyal fans and the media.
According to statistics, from Friday to Sunday, the box office revenue of "Hacker 3" in North America was 50 million US dollars, and if calculated from the day of the global release on November 5, the cumulative North American box office revenue in the past five days is 85 million US dollars, which is far from Warner's original expectation of exceeding 200 million US dollars in five days. However, the distributor Warner Pictures emphasized to the media that "The Matrix 3" held a simultaneous premiere in 108 countries around the world this time, and the global box office revenue in five days has reached 241 million US dollars, setting a new high for the world premiere box office, setting a new record of 200 million US dollars in five days of world premiere set by "The Lord of the Rings 2" that year.
This is just a superficial figure, Warner has invested heavily in this huge global screening, intending to recreate the glory of the first and second films, but "The Matrix 3" has a poor beer and a serious drop at the box office.
The first episode of "The Matrix" caused a sensation around the world in 1999, with a cumulative box office of $17,000 in North America, and Warners took advantage of the victory to pursue two sequels, and in May this year, "The Matrix 2" was launched, with a weekend premiere of $930,000, not only kicking the box office champion "X-Men 2" for two consecutive weeks, but also setting a record for the second highest box office premiere in North America. In just four days after its launch, the North American box office revenue has reached 134 million US dollars, and finally reached 260 million, and the total box office revenue of the two episodes of "Hackers" worldwide is as high as 1.2 billion US dollars, not including millions of DVDs, video tapes and video games and other additional revenues.
The long-awaited hacker finale "The Matrix 3" received more dismal reviews after the test screening than the second episode, and the performance at the box office was also much worse than the second episode, 140 million in North America and 450 million worldwide, 300 million less than the second part, which made Kevin very hard, if it weren't for "Chainsaw" to get back tens of millions, he would have to explain it to the board of directors.
Kevin was present at the premiere, and this cold scene made his heart cold, and now the Wachowski brothers are not as good as before, but he has the heart to push Mark out, but if Mark does not perform well, it will be a headache, but the good news is that the production and publicity cost of "The Hangover" does not exceed 20 million (Warner part), while "The Matrix 2" and "The Matrix 3" are 450 million, and he is being teased by competitors for getting worse and worse.
Mark was also surprised to see this deserted scene, the sky is not beautiful, there were originally some media Q&A, fans interacted, he ordered to bypass these links and screen directly.
"The Hangover" is an R-rated movie, that is, a limited rating, and it is recommended that teenagers under the age of seventeen be accompanied by an adult to watch it, and the movies at this level escalate with swear words and violence, and even have erotic scenes, such as "Rambo: First Blood", "Apocalypse Now", "Alien", "Last Tango in Paris", "Close Your Eyes" and "Terminator 3" and "Jedi Men 2", which are being shown in more than 2,000 theaters in the United States, are also labeled R-rated, David and Sophia are there to cheer, but Kayla is not.
This made Kayla very unhappy, her brother made movies, but she hadn't seen any of his movies, "This Man is from Earth" was the same as not watching, I don't know what kind of plane was being done, "Chainsaw" and "The Hangover" couldn't be watched, and if she hadn't promised to accompany her to Disney for a day, she couldn't have been left at home.
If David and Sophia go out, such as attending a party, banquet or something, they will ask a nanny to take care of it, and as Mark's ambition, of course David and Sophie will come to cheer for it.