Historically, the boom in the Hollywood film industry has been inextricably linked to film financing.

In terms of attracting foreign capital, especially Wall Street funds, the licensing of the U.S. legal system and the innovation of the financial system have made outstanding contributions.

In just 50 years, there have been three waves of capital from outside the industry pouring into the film industry.

The first wave appeared in the 70s, when the tax incentives provided by the U.S. tax law attracted a large number of individual investors, and the money invested in film production could be depreciated in advance in the short term, and at the same time could be used as a withholding amount for tax returns, until 1986, when the U.S. tax reform blocked this trend.

The second wave began in 1995 with the application of portfolio theory to film investment, and insurance and retirement funds flocked to it.

In a portfolio, it usually contains 20~25 movies of different styles, which greatly reduces the risk of investors and allows the funds to obtain satisfactory returns.

The third wave began in 2004, when Wall Street private equity began to join the army of film investment, and appeared in the form of film investment funds, and this kind of cooperation between Wall Street and Hollywood has continued and will continue to this day.

However, due to the impact of the subprime mortgage crisis, Wall Street is now too busy to take care of itself, and various funds have to urgently reduce the scale of investment.

That's why Finglan doesn't think Roland will be able to get money from Wall Street.

Of course, Finglan didn't expect that what Roland was looking for was Brilliant Film and Television.

As the president of Columbia Pictures, one of the eight major Hollywood film groups in the United States, Finglan not only pays attention to the films of other companies, but also pays attention to the hit TV series in the United States.

"The Beautiful Poisoner", which was invested and filmed by Radiance Film and Television, has been on the air for two seasons.

If the first season was only the initial fame of "Breaking Bad" and Glorious Films, then the second season completely made this TV series popular in the United States.

Even with it, the investor of Guanghui Film and Television has slowly entered the field of vision of people in the entertainment industry.

Speaking of which, Korn Ferry Group actually cooperated with major Hollywood film groups earlier.

At the beginning, Tudou, now Potato Company, has purchased a large number of online broadcast rights for film and television dramas from major film and television companies in North America.

It was through this relationship with the Potato company that Guanghui Film and Television quickly found a partner when it entered the United States.

Roland was preparing to shoot "2012", but the news of the lack of funds was also fed back to Radiance Film and Television by Potato employees.

Glorious Film and Television has always wanted to find an opportunity to enter Hollywood, and as soon as they heard the news, they immediately reviewed the feasibility of cooperation within the company.

For this reason, He Ling also specially found Jiang Hui to discuss.

In Jiang Hui's view, this is simply a godsend.

Wall Street funds are now busy dealing with the subprime mortgage crisis, Columbia Pictures itself is short of money, and at the same time, they can't afford to co-produce with other major Hollywood film groups, and even if they are willing to co-produce, other Hollywood studios are also strapped for money.

Jiang Hui thinks that as long as Glorious Film and Television does not put forward too many harsh requirements, with the help of director Roland, Columbia Pictures will agree to cooperate in filming.

In fact, in a few years, collaborative shooting will become a trend.

Don't put all your eggs in one basket, a phrase recognized by a wide range of film companies.

Movies are different from other industries, if they can't be sold, they are left with a bunch of useless films.

In the future, Hollywood blockbusters will be worth hundreds of millions of dollars at every turn, and such a large investment is very risky for a film company.

Success, of course, is cool, count the money until the hand cramps.

If it fails, the company may be finished.

As a mature company, I don't like to take this kind of risk.

When He Ling asked Jiang Hui, she was also worried about the impact of the subprime mortgage crisis, and she wanted Guanghui Film and Television to come up with 100 million US dollars, which was a bit stressful, otherwise she would have made a decision directly.

However, Jiang Hui was not worried at all.

Of course, the main reason why I am not worried is that Jiang Hui has seen the film "2012" in his previous life and knows that this is a blockbuster with a box office hit.

Another reason why I am not worried is because the economic crisis is coming.

Sounds a bit contradictory?

Wall Street funds are unable to invest heavily in Hollywood this year because of the impact of the subprime mortgage crisis, so why should Korn Ferry rush in?

That's because in Zai Jianghui's view, Hollywood has always been the most direct beneficiary of the "lipstick effect".

The so-called "lipstick effect" refers to the fact that whenever the U.S. economy is in a downturn, lipstick sales will skyrocket.

Because Americans believe that lipstick is a relatively cheap consumer product, lipstick, as a "cheap non-essential thing", can play a "comforting" role for consumers, especially when the soft and moist lipstick touches the lips.

Looking back at history, we can see that the American film industry has always been very much in line with the consumption trend of the economic downturn.

In the 20~30s of the 20th century, there was an economic crisis all over the world, which even led to the Second World War.

However, this period is the period when Hollywood is taking off.

Similarly, as a reborn, Jiang Hui found that the subprime mortgage crisis had affected the global economy, but the box office was rising.

Guanghui Film and Television invested in the filming of "2012" at this time, which is definitely a good opportunity.

With the case of Columbia Pictures' "2012", I believe that other directors or companies that lack funds will also find Brilliant Film and Television to invest in the film.

After a few films, Glorious Film and Television can be regarded as gaining a firm foothold in Hollywood.

In fact, there is another important advantage of Glorious Film and Television, which has not yet been discovered by Hollywood's film group.

In other words, Glorious Film and Television has not yet taken out this magic weapon.

That is, the Korn Ferry Group has Twitter and Potato in the United States, and in the Celestial Empire, there are websites such as Korn Ferry Weibo and Tudou.

It can be said that Korn Ferry Group has a strong influence on the Internet in the world.

And these influences can be turned into the energy of film promotion.

For example, "2012" is about to be released, can Twitter help hype up some interesting facts about the filming of the film, or the scandal of a certain protagonist?

Similarly, the various websites of the Korn Ferry Group can greatly increase the exposure of the film.

For a film, exposure often means box office and more revenue.

In other words, cooperating with Radiance Film and Television, Columbia Pictures can not only diversify the risk of film shooting, but also do not have to postpone the filming of "2012".

At the same time, it can be regarded as obtaining a lot of publicity resources for the film in advance.

With this figured out, it would have been much easier for Roland to convince Fingland.

In this way, Guanghui Film and Television became the first film and television company in the mainland of the Celestial Empire to enter Hollywood.

When Columbia Pictures and Glorious Film and Television announced their cooperation in the filming of "2012" at the same time, it quickly aroused heated discussions among the majority of netizens in the Celestial Empire.

(End of chapter)