The long-awaited micro movie "Old Boy" was launched on time at 0:00 a.m. on November 1. Jiang Hui arranged for several people from Time Film and Television to follow in the Tudou office to confirm the response, and the rest of them went online normally.

An Internet café.

""Old Boy" is online, come and watch it on Tudou.com."

"Where is it, where is it, why haven't I found it?".

"It's on the homepage, or it's on the movie channel."

"Hurry up and see what the level of publicity is so hot."

"Starring in the dream band, it's worth watching."

……

A dormitory.

"Amin, stop playing "Plants vs. Zombies", hurry up and watch "Old Boy".

"Is 'Old Boy' online?

"When are you in charge of people's homes, anyway, you can watch potatoes on the Internet now."

"I like the song Old Boy the most, I don't know how the movie of the same name is."

"It shouldn't be too bad, I've seen the promotional video, and it seems to be okay."

"It's only forty-five minutes, so short."

"That's why it's called a micro-movie."

"Hey, why can't I watch it, it's only been five minutes."

"You have to register an account on Tudou.com, and after registering for free, you can log in and continue watching."

……

Although "Old Boy" was launched in the early morning, the click-through rate did increase very quickly, and it seems that there are a lot of night owls in the Celestial Empire.

10,000 clicks.

Fifty thousand hits.

100,000 hits.

200,000 hits.

Half a million hits.

One million hits.

By the time the staff of Radiant Film and Television returned to work in the office the next day, the hits of "Old Boy" had reached more than one million. This number is not too much compared to the tens of millions and hundreds of millions of hits in later generations, but considering that "Old Boy" was launched in the early morning, and now there are so many hits in less than 12 hours, which is already the most popular video on the whole network.

On the same day, netizens who had watched "Old Boy" spontaneously recommended "Old Boy" on their own intranet, penguin and other platforms.

"If you don't come out of the code, it's a classic. I highly recommend "Old Boy" produced by Radiant Pictures".

"Although it is a short film that is only 45 minutes long, it is not worse than a blockbuster movie of more than two hours, and it is highly recommended."

"Dream Band's first film and television work, if you don't watch it, you will regret it".

"Brilliant products must be high-quality products. Games are like this, and movies are no exception, I recommend a good-looking micro-movie - "Old Boy".

"It's been a long time since I've been so moved, thank you Dream Band, thank you Glorious Film and Television, thank you Director Zhao for bringing us such a good work, I hope everyone can go and watch "Old Boy" when they have time."

"In 2004, there was no one of the top priority works. If you don't watch "Oldboy", 2004 will be in vain".

……

Under the spontaneous recommendation of netizens, the click-through rate of "Old Boy" ushered in a new peak of growth.

Two million hits.

Three million hits.

Five million hits.

Eight million hits.

10 million hits.

By 12 o'clock that night, the hits of "Old Boy" had exceeded 10 million, causing an uproar. The rapid increase in the click-through rate has also led to a simultaneous increase in the number of registered users of Tudou. Although the number of users added to Tudou on this day did not reach such an exaggerated figure as 10 million, after all, some clicks occurred multiple times on the same account. But the number of Tudou users also rose by 6 million in a record-breaking day, which is literally double in one day. You must know that the total number of registered users of Tudou was only more than 6 million.

The popularity of "Old Boy" on Tudou also quickly caused heated discussions in the media.

Douban.com: "Old Boy" tells the story of a pair of friends Xiao Dabao (played by He Qingquan) and Wang Xiaoshuai (played by Chen Yu) who reappeared on stage in middle age to find their dreams. In the 80s, they did everything that a rebellious teenager experienced at that age, fighting, obsessing with Michael Jackson, and obsessing with the school flower (played by Zhang Mengze). More than 20 years later, Xiao Dabao, the former hooligan leader, became a lame wedding host, and Wang Xiaoshuai, the imitator of the year, became the small owner of a barber shop. By chance, the two met Bao Xiaobai (played by Li Minghua), a former follower and now a TV producer, and encouraged the two to participate in the "Happy Boys" talent show. And the two decided to participate in the competition in order to regain their dreams of the year. A song "Old Boy" made them return to their youth and the past, and also touched all the audiences outside the venue all the year round......

……

Du Niang News: In the past two days, another very popular video has swept the Internet. In less than two days, it reached more than 10 million hits, and that was "Old Boy". First of all, in terms of theme, "Old Boy" is an inspirational film that plays the nostalgic card, blends dreams, and a second youth. The film is not long, but many elements in it, whether it is the picture, soundtrack or lines, including the development trend of the whole story, especially the sharp contrast between the past and the present, and the fate of the characters are presented through time clips, all of which are well in line with the audience's psychological characteristics and their perceptual needs. Especially at the end of the film, the two old boys seem to return to their youth, paying tribute to Michael with the theme song, mourning the youth and dreams of their own generation.

The protagonist's on-stage performance and the audience's performance scattered in all corners of the world, accompanied by the lyrics "Life is like a ruthless carving knife, changing the ...... we look like" easily made the audience resonate strongly with the development of the plot - poking tears. I think the so-called success of this film should stem from this. The importance of the film's theme has never been self-evident, and "Old Boy" is very likable in terms of establishing the theme, and with its own quality, it is not difficult to see why its popularity is so shocking......

……

Mango Entertainment Channel: Good evening, all viewers and friends, what I want to bring to you today is a touching micro-movie, let's watch a video (screen switching).

The film ended with a theme song, and for the plot at the time, the song of the old boy of the Dream Band was very appropriate and suitable. When the audience watched Xiao Dabao and Wang Xiaoshuai perform, there were two souls eager for youth burning in their bodies that were no longer young, and we were already moved. And when the camera turns to the group of high school students back then, now some are selling insurance, some have become chefs in food stalls, some have become disabled people with discordant families, and some have become canaries of the rich, maybe, without exception, everyone in the past, at least did not expect that they would live such a life in the future.

Whether the audience is thinking about that time when watching it, or not thinking about it at all, just watching the impermanence of the world and the creation of people in the movie is enough to make waves in the heart.

The whole film, with laughter and tears, and laughter with tears, has reflected the characteristics of that era through the protagonist's typical high school life, and the beginning and second half of the high similarity with actual life will not make people feel too fake, the contrast between the past and the present, and the reminiscence of youth jointly push the film effect to a climax.

……

(End of chapter)