Once, when I downloaded "Thor" on the Internet, what was the deepest impression after watching it? The tall and burly Thor, the glittering and blind Asgard, the lame love between Thor and the ugly Natalie Portman, who couldn't even compare to half of the female supporting role? Or the explosive action scenes?

The answer is obvious, none of these!

What is really impressive is precisely the sentence summed up by the people who eat melons on the other side of the Pacific Ocean at that time - my brother abused me thousands of times, and I treated my brother like my first love!

The most successful part of this film is that it creates a hammer-based love!

The life of Thor and Loki who fell in love and killed each other was magnificent, twists and turns, the sea was dry and rotten, and people and gods were angry......

Even, commercial films have since entered a new era - Lily saves the world and turns things around!

This "Thor" is similar to the main plot in Matthew's memory, the biggest change is that the heroine has changed, and she is no longer Natalie Portman.

Matthew has the impression that Natalie Portman is terrible in this film, she is simply a veritable aunt, and even her followers have overpowered her a lot in the film.

Perhaps, Natalie Portman has excellent acting skills and is also the goddess of literature and art in the minds of many people, but she is really not suitable for this kind of pure commercial film vase, and the lack of congenital conditions cannot be made up for by relying on post-makeup.

Although he did not invest in "Thor", Matthew still made a suggestion to Kevin Feige to choose a beautiful heroine for the sake of "The Avengers", which he would participate in the investment in the future, and Jane Foster, who finally appeared in the film, was a rookie actress he had never heard of.

The biggest characteristic of this actress is that she is beautiful and sexy.

Everything else is pretty much the same, like Hammer or Chris Hemsworth.

The Australian actor once again played the role of Thor, which is also in line with the consistent aesthetics of Hollywood and the Western film market, in fact, it is not difficult to find that it is impossible for a beautiful man to become a superhero if you look at the choice of Marvel Studios.

Marvel superhero movies are also inevitably vulgar - appearance is justice!

Looking at the handsome actors who have been selected for the ranks of the Avengers, it is not difficult to find that they are all strong men like Matthew.

And the characters played in the film are good-looking, but they will definitely not be the kind of vase cream porcelain face that has no pores, no wrinkles and freckles, and is still white and clean in the war fire.

If nothing else, just Iron Man, who relies the least on his body and muscles in design.

Tony Stark was imprisoned in a primitive cave, his clothes were ragged, his face was oily, his nose was bruised, his face was swollen, and his hair was tangled.

When the audience saw him picking up a hammer to hit the iron, the neat muscle lines on his arms, neatly dismantling the missile to find out the big metal of the nails, the confidence that Chengzhu was in his chest, and drawing a number of sketches to stack the battle armor, the super combination of theory and practice, not to mention that people are already handsome, even if they grow into an ape Taishan, the audience will fall in love with him! He is in that tattered and dirty cave, demonstrating to the audience what walking hormones are!

If you change to a sissy makeup...... Forget it, "Iron Man" hit the streets, Marvel is finished, and Matthew vomits blood after his investment failure.

Anyway, this film is very successful, and it can continue to create a good audience base for the "Avengers" he invested in later.

However, "Thor" is very average among fans, and even a little bad.

On the Internet, many fans called this film the worst superhero movie of all time.

But the success of two consecutive "Iron Man", the legendary Marvel Dafa is taking shape, and "Thor" has obviously received an effect bonus, with a box office of more than $67 million in the first weekend of North America, which is quite a good result for such a third-tier comic superhero.

If "Thor" is not part of the Avengers project, it is difficult to say what the future of this film will be.

The huge commercial success of mediocre or even bad movies has long become the norm in Hollywood, and compared to the movies invested by Matthew, "Thor" is not typical.

"Lunar Eclipse", the third installment of the "Twilight" series, which has been praised by countless media and fans as "rotten to the limit", two weeks after the release of "Thor", rushed to log in to North American theaters again when the Thanksgiving holiday arrived, and greeted countless audiences warmly.

Women from their teens to nearly 30 flock to the theater and pull their boyfriends in front of the screen by the way.

Amid the invective of millions of male viewers, "Twilight: Lunar Eclipse" exploded again in its opening weekend, opening with $152.7 million, setting a record for the highest opening in the North American market in 2010.

This achievement also made Matthew feel particularly good, after all, the film cost only $65 million to produce.

Not only is the production cost relatively low, but even the publicity and marketing expenses invested by Studio 13 and Disney Pictures in the global market will not exceed $70 million in the end.

Also this weekend, "Twilight: Lunar Eclipse" was released simultaneously around the world, and overseas also performed well, earning $167.8 million in 71 countries and regions.

In just three days after its release, the film easily crossed the $300 million mark at the global box office.

The relatively low cost and high box office revenue make the "Twilight" series a veritable money-making machine.

Just when "Twilight" exploded at the box office, "Inception" starring Matthew withdrew from the North American theater market after nearly five months of screening.

In the end, Inception grossed $412.1 million in North America and $1,023.8 million worldwide.

In addition, "Latent", which was released before Halloween, is still being screened, with a total of $52.03 million at the North American box office and a $100 million mark at the global box office.

The North American box office of this horror film has not yet reached the end, and with the current trend, it is possible to exceed $60 million, or even hit $70 million.

Behind the big sale, there is certainly not only a cost of $1.5 million.

To date, Matthew and Warner Bros. have invested a total of $17 million on the film.

Fortunately, the return of the film is rich enough.

At present, Bella Anderson has basically reached a licensing agreement with Netflix, and the network on-demand and lease rights of "Latent" for the next ten years are transferred to Netflix for $11 million.

Licensing negotiations for things like TV rights and others are ongoing, and the $20 million profit for Matthew is no problem at all.

This super high return on investment ratio, even he is a little excited.

To put it another way, it's like buying a lottery ticket and winning the jackpot.

It is no exaggeration to say that Matthew was one of the proudest people in Hollywood during this time, and in the crew that had just started filming "Special Forces 2: Total Strikeback", he could be heard complimenting him everywhere.

"One of Hollywood's finest producers. ”

"Invest in the most accurate person for film!"

"Gold Medal Producer!"

"Go to Matthew Horner's investment film to play a role with a little weight and you can be popular!"

Similar words, Matthew often heard from the crew outside of filming.

Successes again and again have made everyone's eyes on him change, and some people even say that he is the Steve Jobs of the film industry.

On the Internet, fans praise him endlessly.

"I haven't seen a real person, I heard that it's very flowery, I only like big beauties, and I have a high vision, but the man's popularity is also good, I am angry, there are many buddies, and dedication is certain. ”

The vast majority of netizens have a positive stance on him.

"I work in TV and I've seen Matthew Horner, who is really handsome and has a great aura. Of course, flowers are also famous, and the ditch girl's skills are perfect, and she has perfected the realm, and there is basically no woman he wants to soak. The legendary Victoria's Secret Angels group incident is just the tip of the iceberg. ”

The success of "Latent" also made more people's eyes pay attention to the "Conjuring" that began to be planned, and Matthew naturally wanted to create another myth of low cost and high output.

The cost of mainstream commercial production in Hollywood is getting higher and higher, and the need for high investment to succeed has become almost a prerequisite.

Matthew got a data, and an authoritative survey agency conducted a comprehensive analysis, counting 29 top Hollywood productions in the past five years.

The average total cost of the 29 films is $280 million, with an average production cost of around $150 million and an average marketing cost of $130 million.

Film investors want to invest in the most profitable films, and among the 29 films, the most profitable one has a profit margin of 150 percent.

But the question is, how can you accurately target this super-grossing film?

No one really has an answer.

Investing in such a huge movie is definitely risky, and even if someone with a fortune like Matthew messes up one of them, he may face the danger of breaking liquidity.

Compared with super blockbusters, low-input and high-output movies are undoubtedly what everyone wants to encounter.

Luck is important in this regard, though.

Matthew's good luck, coupled with his vague memories, led to the relatively low investment and box office output of the "Latent" and "Twilight" series.

Good luck can't always be with you, and just as "Twilight: Lunar Eclipse" was a big hit, the agents of several major male actors, including the actor Liam Hymosworth, approached Matthew and asked for an increase in the actor's compensation.

As the series continues to sell well, the young actors who play the main roles are all red and purple.

Even if Matthew brought them along, some of them still had a good relationship with Matthew, but no one wanted to have a name without actual benefits.

Because all of them signed four contracts at the beginning, including the male and female leads, the salary of a single film is now stuck below $5 million.

The film made a lot of money, but the increase in the income of the actors was not obvious, and the trouble was also expected by Matthew.

In contrast, Nina Dobrev and Lily Collins are smarter, with the former coming to Matthew specifically to perform rhythmic gymnastics, and the latter treating Matthew to a meal as a friend and fan.

Matthew is also well aware that an appropriate increase in salary is a must.

The negotiations were left to Bella Anderson and Sean Daniel, who was filming Special Forces 2 and didn't have time to deal with it personally.